Author Archives: Julie Kazimer

About Julie Kazimer

J.A. (Julie) Kazimer is a writer living in Denver, CO. Books include The Junkie Tales, The Body Dwellers, CURSES! A F***ed-Up Fairy Tale, Holy Socks & Dirtier Demons, Dope Sick: A Love Story, SHANK, Froggy Style: A F***ed Up Fairy Tale, The Assassin's Heart, and The Fairyland Murders: A Deadly Ever After Mystery. Forthcoming novels include, The Assassin's Kiss.

Once, Twice, Three Times a Manuscript….(Anyone Under 40 Won’t Have a Clue What Song The Title References But I’m Using it Anyway Because it’s My Title and I Can…Sing it!)

By J.A. (Julie) Kazimer

The weekend before last I was lucky enough to hang out at the Pikes Peak Writer Conference. I also did some teaching but it was more about seeing old friends and making plenty of new fabulous ones. Besides having a great time abusing whiskey, wine and food I spent some time talking with other writers about their process.

It was at this point I had an epiphany.

Or maybe you could refer to it as a drunken revelation.

Either way, this is my point-- tables have dancing naked weight limits.

No, scratch that. I had two epiphanies and a bruise on my coccus the size and shape of Texas.

Anyway....we all have such different methods and madness for our works. And each, while valid, might not be the best choice for us, like dancing on a table when you're old enough to know far better.

Here's what I mean. I'm a pantster. A REALLY BIG ONE. I sit down to write and start at page one, word one. But I can learn to be better at plotting and that could make for more words, and more books. I can learn how to be a better marketer. I can learn to write deeper characters and better description. An old dog can be taught new tricks, as long as the teacher talks real slow and plenty of cookies are involved.

Maybe I can learn these things from a class or a workshop taught from one of the amazing instructors already selected for the RMFW Conference in September. Or I can learn from the fantastic community we are a part of.

One of the interesting things I learned a few weekends ago was from a longtime RMFW member -- Mike Befeler. Mike never knows who is murderer is going to be. Right up until the end. It's a good lesson if you've ever read his work, it feels organic for the protagonist when he figures out who done it. Now I am not saying I could pull it off, but it does give me insight into his process.

I'm interested in your own process. How many revisions does it take for the finished (or as close as you can get) product? Do you know what is going to happen when you start? Do you have any advice that has helped you greatly along your path? Let's open up and share all we can together.

Or else I will get on that table!

 

The Fairyland Murders_ebook (1)J.A. (Julie) Kazimer writes books. So many books that she now has to use her toes to count them. Learn more at jakazimer.com or friend her on facebook because she's pretty lonely. You can also tweet her at @jakazimer and she'll share some gruesome stories about decaying bodies or puppies. Tweeters choice.

Also, her latest book, THE FAIRYLAND MURDERS is on sale for the low, low, how the heck am I going to afford my Rolex now, price of $1.99. I don't know how long it will be on sale as my publisher never tells me anything....So pick up a copy today. Or don't. I'm not going to beg...Okay, I will beg. Please, please--

Guest Post – Cindi Myers: Setting Fire to Dollar Bills

By Cindi Myers

Julie Kazimer’s article about her experience paying for a blog tour prompted a lot of great comments, including mine that I could write a long list of promotional efforts I’ve wasted money on over the years. This led Julie to ask me to elaborate in a blog post, so here I am.

My list of promo efforts that turned out to be money wasted – for me. YMMV.

1. Paid blog tour. Julie pretty much covered this when she shared her experience.

2. Hired a publicist. The publicist I hired worked really hard trying to get media coverage for the book she was promoting (Learning Curves). The book got a starred review from Publisher’s Weekly and was featured on the cover of PW so I figured that would help generate a little buzz, right? She sent out a boatload of press releases and managed to get the book mentioned in In Style magazine. So yes, she did her job. The problem? I spent a lot of money on these services and the book totally flopped in sales. In fact, it never earned back its modest advance.

3. Paid for giveaways at conferences. I had really adorable hot pink tape measures made to promote Learning Curves. People loved them. Did they sell more books? No. Were they expensive? Yes. Since then, I’ve done my share of postcards, magnets, pens, bookmarks, etc. When I moved last year I threw out tons of this stuff –everything from tote bags to drink Koozies that authors had spent money to have imprinted with their book info. While it’s nice to have a bookmark or business card to give someone who asks about your book, I’ve never bought a book because of a giveaway tchotchke. You can waste a ton of money on this stuff and most of it will end up in the trash soon after it is received.

4. Print ads. I’ve done ads in RT Magazine and other romance-oriented magazines, both group ads and single ads. They’re usually very pricey and as far as I could tell they had absolutely zero impact on sales.

5. Book trailers. Unless you have something really unique and share-worthy (I still remember Mario’s Lego book trailer from years ago) your average book trailer is not going to get you much attention from anyone but your friends and relatives.

So that’s my short-list of things that I feel were wastes of money and time – for me. I’d love to hear if you’ve had better results from these kinds of things. Next blog, I’ll share some promo efforts that yielded better results.

 

Cindi Myers sold her first book in 1997 and since then has had “somewhere north of 60” books published. Currently, she writes romantic suspense for Harlequin Intrigue, women’s fiction for Kensington Books, and self-publishes historical romance under the pen name Cynthia Sterling.

Never Let Them See You Sweat: Hot Chicks in Leather

By J.A. (Julie) Kazimer

According to The Wall Street Journal (my go to for all bookie news. No, really. I only look at the pictures), “On the average, a book store browser spends eight seconds looking at the front cover and 15 seconds looking at the back cover.”

What does that mean for an author?  Well, chances are if you are an urban fantasy or paranormal romance writer, your book cover will feature a chick dressed in black leather, even if your story takes place in the middle of the desert.

Don’t get me wrong. Like any girl I love tight black leather and heels. I often spend my nights dressed in the form fitting stuff and carrying extremely heavy weapons halfway tucked in my pants.

What girl doesn’t?

And we're not even discussing how one washes black leather catsuits. A secret only a dry cleaner knows.

But I digress (something I seem to do a lot around you people), my point is do these dark, sexy covers do more harm than good for authors and readers alike.

As a reader have you ever hid the cover of the book you were currently enjoying?

Ever felt ashamed of a book because of the hot chick in leather on the cover or the muscle bound hunk smeared in oil (baby not olive, I assume)?

Or have you ever picked up a book strictly because of the hot chick on the cover? Did the tale live up to the artwork?

Authors complain a lot about their covers, from little things like my main character has red hair and the woman on the cover is a blonde, to a publisher actually changing the race of the character on a cover in order to sell books to a wider demographic, a disgusting practice, but one done more often than we know.

So my question to you, my writer/readers is, do hot chicks in leather sell books? And what are some of your cover art experiences, both good and bad?

 

Want a free ebook? Visit me at jakazimer.com. Want to send me graphic pics and talk trash on social media? Friend me on Facebook or tweet me on twitter.  Please. Pretty please.

When Life Gets in the Way

By J.A. (Julie) Kazimer

Ever heard the saying, When Life Gives You Lemons?

I’m sure sick of the bite of lemonade right now. Since January, and my stupid New Years’ resolution to write daily, the most I’ve written is 500 words and that was in the cafeteria of a hospital. My dad has been having some serious heart issues, and we’ve been in and out of hospitals for what seems like an eternity though it’s really only two months.

This isn’t a poor me post, though it probably sounds a lot like one (for which I apologize), so please read on as I do have a writerly point.

It’s hard to write when everything in your life is crazy. It’s also hard to write when everything is going as smooth as gravy (weirdly whenever I make gravy it comes out in clumps). It’s especially hard to write when you’ve in the throes of new love, like, or lust.

Okay, it’s hard to write is my point.

Anyway, even when it seems like an impossible task (like when I have an end of April deadline for my next book to be at the publisher) writing can be just what the doctor ordered, right after he orders a bunch of Xanax.

To lose yourself in your work is a healthy way of coping or so I’ve heard. So taking my own advice, I’m going to go write 2,000 words right now.

I’d love to know how you cope when life gives you lemons. Do you write more or less? How do you manage the real world and your isolated writerly one?

The Road to Accomplishing Your Goals

By J.A. (Julie) Kazimer

Even if you are firmly entrenched in one path to publication like traditional publishing, you won't find your journey is a straight line. Even those writers who sell their first book to the very first editor their agent approaches, often look back on the way they became an author and are surprised at how winding the road was.

Which makes this the best time in history to be a writer. The options to becoming a writer are immense, as are the ways to publication. My advice, never judge your own journey by that of another. Compare it, sure. Use it, definitely.  But avoid judging your progress by someone else's, especially since the roadblocks and detours you face are very different, as are your writing, your goals, and your needs.

So let's talk a little about those detours and ways in which you can become an author, other than or within traditional publishing or self-publishing, that you might not have thought about.

I'm going to begin with a story about my own path to becoming an author and how different it was from what I expected, which was...I had no clue. I just knew I wanted to see my book at Barnes & Noble. I was naive to the publishing game.

Boy have I learned a lot since my first conference in 2007.

Only 10 books ago (or for those who count in years, 8 of those suckers), which feels like a lifetime ago, I first started to consider a career as a writer.

And why not? I had one brand new spanking, shiny manuscript under my belt and was pretty sure it would be a book by Christmas that year. This was in June, mind you. I was deluded, so sure that publishing was a one step process. Lucky for me, this was also a time when indie or self-publishing was looked at like one does a fan of Dan Brown.

If self-publishing would've been an option like it is today, I would've jumped on it after my 300th rejection email appeared in my inbox. Sadly I had to wait another 700 rejection letters (or 3 years in regular people counting) for my first book to be sold, by me at a RMFW conference.

The thing was, I had an agent. And this wasn't the first book I'd tried to sell. This was the 5th book I'd written. I'd paid my dues (at least I thought I had). I'd done everything I was supposed to do on the traditional publishing linear path. Which went something like, write great book, get agent, sell book to big six publishing house. I'd gotten an agent. I'd suffered through editorial boards. And yet, I hadn't sold a book.

And now I had. By myself.

Of course the agent was very helpful come contract time but that's another horror story and we don't have time for me to break down in tears.

But you see my point, there are more ways than that one straight line for traditional publishing. Think about the authors you know. How many of them fit into the linear path? Maybe one or two. So on the traditional publishing path, we have agent/editor/book, and we can add editor/book. Many houses, with the exception of most of the Big 5 publishers, do accept unagented queries.

You could also smack talk your way to a book deal as social media explodes around us. I know plenty of bloggers who now have book deals because of the platform they built on their blogs. I bet you know of one too. Anyone every heard of Orange is the New Black? Well, the writer, Piper Chapmen, was a blogger who sold her story as a book and then later as the award winning Netflix show.

Which brings me to yet another path, do a sex tape... Pam Anderson of the famed Tommy Lee sex tape published a book in 2004.

Now I'm not saying that's your best bet, mind you...

But celebrity does help.

Okay, let's move on to networking your way to the top. Making friends can get you a book deal. I've seen it happen. Writers become friends with agents or editors, the writer writes a damn good book, and gets it in front of her friends. They love it and already know they love him or her, and the writer is now an author.

Don't discount networking with other writers. That can be just as fruitful. Writers will give their agents and editors referrals and often that referral holds enough weight to get a contract.

Other traditional publishing paths you might not have considered are mid-sized or smaller presses. You probably won't get a huge advance, but they, in my experience, can be better to work with. You are allowed more control over what your book will look like once it's published. Article, serials, and magazine writing can open doors for you. Non-fiction and creative non-fiction are also ways to get published.

All these things, no matter what path, assume you already have a great, polished book. Without that, the path to publication will be very bumpy.

Let's talk about self-publishing options for a moment. I am a hybrid author, meaning I write for traditional publishers as well as have my own self-publishing empire (though it's a very small empire at that). I am a firm believer in self-publishing. I know how hard it is to get a book published the traditional way, especially when it's a book not quite in the mainstream. Short story collects for example. Very few publishers want them.

Self-publishing is as viable an option as traditional publishing if you are looking to get your book into the world. I'm not going to go over the pros and cons of each, just know that there are many for both, and to explore your best option when deciding which path you want to take.

So some of the self-publishing oaths you can take are 'self' self publishing, by which I mean, doing everything on your own. You edit or hire an editor (which is my suggestion), you do the book cover or again hire someone, you do the formatting or hire someone. This DYI approach is a great option if you have the time and abilities.

For those that don't. You can go through a vanity or boutique press, but be very careful. They tend to be expensive and the contracts can be very tricky. When you self-publish, no matter how you do, make sure you retain the rights.

If you'd like to share, I'd love to hear about your publishing journey. How did you get a book deal, or self-publish your book? If you haven't done either yet, what road do you think you'll follow?

 

You can learn more about me and get a free ebook at www.jakazimer.com or friend me on facebook.

 

Long Live the Oldest Profession: Pimping Your Book

By J.A. (Julie) Kazimer

Since none of my previous published novels have hit the bestseller lists, for which I blame you (you know who you are), I decided to try a new marketing approach for The Fairyland Murders – Blog Tours. Not the kind I set up for myself, on blogs I’d visited seven times already, with people already sick to death of me (again, you know who you are), but blog tours arranged by PR companies who specialize in this sort of thing.

People in the know. People willing to pimp my book for a small monitory gain.

I started to hatch my evil…I mean, marketing plan by typing in a quick google search for just these sort of companies. I found a surprising amount of them, each who boasted of great results for former blog tour authors. Determined to break out of my midlist funk, I settled one three of the big ones.

The first one I emailed offered a package deal for $99, including a facebook party launch. I filled out the form and waited. And waited. And waited. Luckily for me I hadn’t sent over the requested $99 via paypal yet. I finally heard back from them a week later. They claimed my form had gone to junk mail. Sure, that happens, so I wasn’t too concerned. Until my second email to their representative had the same result. If they couldn’t get back with me, imagine how the blog tour would go? I quickly moved on to blog book tour company 2.

At least they emailed me back within a day.

That is about all I can say was going for them. I opted for a book blast tour costing $50. Now it was encouraged that I also offer a gift card reward for those commenting as well as hosting my book blast. A goodwill gesture. I’m all for goodwill. I get that these bloggers’ time is worth something. They were doing me a favor after all.

Then again, when the tour happened, I felt sort of sleazy. Like the tour was set up merely to win this gift card, for blogger and commenter alike. Not that there were many commenters. In fact, on at least 75% of the blogs, the only comment was a thank you for hosting from the blog tour company. The remaining 25% had one or two other comments.

Not quite what I'd expected.

Which brings me to blog tour company 3. This one seemed to be the most organized, and yet, when it was all said and done, my money wasn’t well spent again. These blog readers weren’t in it to learn about new books, but rather to win free stuff. Not that I mind giving it away, but I’d like to give it away to people actually interested in what I had to say or at the very least in books.

Now I didn’t post this to whine, but rather to offer this bit of advice. Marketing is all about taking risks. I’m not sad that I tried this blog tour approach. I’m glad I did. Now I know for next time it doesn’t pay to use these companies. What does work, is setting up my own guest posts with blogs. Trying new and different things will keep you interested in your own marketing, and that will make for a happier author and readers.

Has anyone had a different experience when using a blog tour company?

Guest Post – Betsy Dornbusch: The M Word

By Betsy Dornbusch

Emissary coverMarketing is a dirty word in publishing. The publishers don’t do it, the writers don’t want to do it, and it doesn’t work anyway, right? I mean, how many times do readers have to hear about a book before they buy? Three? Eleventy-hundred? Who knows?! Might as well do nothing.

If you can deal with the guilt.

Or do EVERYTHING!

If you can stop eating, showering, caring for children, going to a day job, writing because who has time to write when you’re hawking books to anyone who’ll listen. Also, be sure to find a good therapist because that way lies madness.

Pro-tip: Do What You Do Well.

Read, take advice, try some strategies on for size. If it doesn’t work, if you hate doing it, then for the love of all that is holy, don’t do it anymore! I’ve many friends who handsell books at cons. Me, not so much. One writer I know just did a 100-stop blog tour in a month. Yeah, no. I’m not particularly good at asking for author quotes or disciplined in sending out review requests, so I let my publicists —a private one I hired and the Night Shade Books publicist— handle that. Some writers are wonderful at doing readings. Me, not so much. And, gasp, some writers really do just concentrate on writing the next book, which is also a valid marketing strategy. This often coincides with writing short stories and novellas to sell alongside their primary works.

As for me, I’ve tried lots of stuff and six books and ten years later my focus, besides writing the best book I can, is on making friends and talking at cons. That’s pretty much the size of it, though the list does go on a bit:

  • Cons get me in front of SFF readers and maintain my industry friendships.
  • I blather online and in person about my passions. Mine are diversity in SFF, and home décor because I used to be a designer.
  • Strategic local appearances.
  • Limited strategic, high-profile guest blog writing.
  • Interviews: I’ll let about anyone interview me: podcasts, blogs, paper.
  • Make friends with booksellers.
  • Swag: Pens are reusable and readers are delighted to carry off the pen you signed their book with. I always have some with me and if I meet someone in the wild who shows interest in my books, I give them one.
  • Hang out in bars and meet people. Readers hang out in bars. At cons, writers and editors and agents definitely hang out in bars.
  • Twitter and Facebook (Or Ello, Tsu, Instagram, blogging, pick your online flavor. Just be consistent and remember cross-posting is your friend.)
  • The Blue Mailer from RMFW for every book.

You’ll notice I don’t waste a lot of time doing things outside my particular talent sphere. I’ve spent some time honing the skills I enjoy and I’ve tossed most of the rest. So. Where do your marketing talents lie and how can you exploit them?

 

Betsy Dornbusch is the author of several short stories, novellas, and novels. In addition to Red Rocks squarespeaking at numerous conventions and teaching writing classes, she has spent the last decade editing the online magazine Electric Spec and writing on her website Sex Scenes at Starbucks (betsydornbusch.com). She and her family split their time between Boulder and Grand Lake, Colorado.

twitter: @betsydornbusch

Setting Up Your Goals – Make Your Bed and Lie in it!

By J.A. (Julie) Kazimer

If you’re anything like me, and I know you are, your New Year’s resolution lasted until January 3rd. The 2nd if it involved not eating cake. Thankfully, for the sake of humanity, most of our writerly resolutions do not involve the consumption of baked goods.

However, they do include the dreaded word resolution, thereby dooming us yet again this year to failure. Therefore, I prefer to look at the start of each New Year as an opportunity to, a) eat lots of cake and b) set writerly goals rather than making resolutions I will never stick to, merely for the fact, it contains that vile word.

Goals are much less concrete to me, a place I’d like to be rather than meeting some expectation or commitment (and now you see why I’ve never been or will ever be married). Expectations equate to failure. Goals equate to trying your very best. Yes, it’s merely my own warped version of the same song, but it does help me accept and make new goals.

So my goals for this year are:

1) Write every day.

Yep. I blew that one by day 5. Now if I felt like this was a resolution, I’d simply give up and write like I normally do, which is whenever I feel like it. Since it’s a goal, I can easily get back on track.

2) Expand my marketing efforts.

By this I mean, I want to try new marketing avenues. I love facebook, but it’s never done me any good as a marketing tool. Therefore, I am no longer going to expend my energy on it (as a means of marketing, instead I will use it for my enjoyment as it was meant to be used, that and for whining about sports teams, mother-in-laws, and plagues). I’m going to look at more guerilla marketing based tricks. I might be sharing more depending on how things go.

3) Finish the manuscripts I have waiting on my desktop.

Remember that vampire/zombie interstellar romance you wrote 10 years ago? No? Me…neither. Stupid concept…Anyway, some books are left half written because they suck. But others, like a few I’ve abandoned over the years, are good books that just needed more time to percolate. This year I am getting out the red pen and working on those manuscripts.

How about you? What are your goals for this year? What would you like to do more of (if you had the time)?

One Last Post of 2014 — Ten Things I Learned This Year

By J.A. (Julie) Kazimer

Here’s the deal. I am the sort of writer who has to be smacked in the head ten times before I finally learn. But I do learn. Eventually. I learned a lot of writerly things this past year, some good, some not so great. But they are lessons I feel that are worthy of sharing with my fellow writers

1)   Never agree to write more books than you can in a certain time.

Like I need to tell you that. But I do need to remind myself of this time and again. I agreed that I would write two books in one year. Both books suffered and I am now suffering through rewrites on the last one. So yes, Virginia, while there is a Santa Claus, there’s also a deadline devil.

2)   If you don’t write, you won’t have a finished book.

Again, what kind of idiot doesn’t already know this? Me for one. I don’t write daily, but I should. That’s how words get on a page. Weirdly it’s not through osmosis, though I try and try my best to ignore that fact.

3)   Your career will have ups and downs.

This one I really hate. When The Assassin’s Heart came out in March, and then received RT Book Reviews top pick honor for April, I was flying high. This was the first time I’d received such recognition, and it showed in sales. Now it’s December, the sales have flattened, and a new book, The Fairyland Murders, has just been released. It’s time to start all over again…

4)   Your job never ends.

Forget the best part of writing, writing, and let’s focus on the never ending part—Marketing. Every day in every way, you are putting yourself into the world. No matter where you are in your publishing journey, you should be putting yourself in the world. Whether that’s on social media, writing articles, or talking to others, it doesn’t matter, you are showing potential readers who you are and hopefully engaging them enough to read your stuff.

5)   Publishing is not a one road trip.

There are a variety of ways to publish nowadays. Learn about each, no matter what your current path is.

6)    Write what you don’t know.

We’ve all heard the saying, writer what you know. Which is good advice. But I prefer the idea of write whatever you want. If you want to write dinosaur erotic (and I’m guessing you have never slept with a dinosaur), then write it the best you can. Write what you want. Otherwise, the process can be a chore.

7)    Celebrate the victories.

This one is huge. I have a hard time celebrating the good things. I hate the limelight. So I tend to not to revel in my victories like when a book is published. In fact, I did nothing for the last two releases. I didn’t even sneak a piece of chocolate. Messed up, I know. That won’t be the case again. My next victory, whatever it may be, will be celebrated. I’ll pop the champagne cork. I’ll tell strangers on the street. I’ll go out to a nice dinner, and hold the wait staff hostage as I share my news. This is a tough business, so enjoy the good things, no matter how small you think they are.

8)  And finally, never tell readers that you will give them 10 things when you only have 7 1/2.

What can I say? I’m a slacker. Why don’t you help me out by giving us some of the lessons you will take with you into the New Year.

Go!

 

Hope you had a great 2014 and will have an even better 2015!

You can find me online at www.jakazimer.com or more often on facebook or on twitter as @jakazimer.

Lessons Learned: Words Hurt Your Career

By J.A. (Julie) Kazimer

In case you hadn’t heard, and really how could you not have since I’ve begged everyone to The Fairyland Murders_ebook (1)notice, that I have a new novel coming out…well…yesterday. The Fairyland Murders hit the streets and all of the publishing world is abuzz. Reviews are coming in. Newspapers are asking for interviews. Readers are smiling in anticipation of spending the entire night reading.

In my fantasy world.

In the real world, it’s more like a slight blip on anyone’s radar. The publishing world is hardly abuzz with my name, let alone excited by anything but the promise of two weeks off at the end of the month. Newspapers can’t ask for interviews because they don’t exist anymore.

But I hold out hope for those readers, the ones who wait months for a release. I’m that kind of gal. I pre-order than mark it on my calendar so I know when it will pop up (at 1am) on my kindle.

But this isn’t going to be a rant on how no one loves me.

Today’s post was going to be on what I’ve learned since 2012 when CURSES! first came out. Trust me, it’s a lot. But something else came on to my radar that I think might be more important to talk about.

What is appropriate for us writers to say and NOT to say on social media.

In case you haven’t read recently about a certain writer’s twitter blowup when her book didn’t make the 2014 most notable list. Now a couple of things came to mind when I read her response. The first was, though I hate to admit it, yeah, well mine didn’t either so what makes you so special? Then I started to think of all the writers behaving badly things we’re seen over the last five years. And how many writers refuse to get personal on social media and all the articles that say we shouldn’t discuss anything on social media we wouldn’t discuss over a nice dinner.

I suggest if you agree with that advice, when I invite you over for (pre-made) dinner, you say no. Yes, I see why people offer this advice, and why many writers think social media is akin to standing outside in your underwear flagging passing by cars over while singing tunes from The Sound of Music. Again, I get it. TMI is all around, especially at the dinner table when sat at the adult table and Aunt Mary discusses her latest colonoscopy results…in vivid, mind shearing detail.

However, social media proves that individuals have power. That, whether their individual voice is heard or not, documenting the world matters. In good and bad ways. If you’re not on social media or if you are and are afraid to post personal stuff, please don’t be. Yes, no one wants to hear about your colon I detail, but knowing a little about you and your personality is a good thing…until you go off the deep end, and then we can point and laugh. After all, life is about jeering your peers.

What social media lessons have you learned? How do you feel about writers behaving badly on social media? What is our responsibility to our readers?