By Kris Neri
As Charles Manson once said, “Are people strange, or am I just crazy?” Call me naïve, but as a published author myself, I assumed other authors must interact with booksellers as courteously as I do. I’ve always believed intelligence and sensitivity to be typical traits among those who write. For the most part I’ve found that to be true. But I’m also a bookseller— my husband and I own The Well Red Coyote bookstore in Sedona, Arizona. During my nine-year tenure as a bookseller, I’ve discovered that, for a substantial minority, common sense among authors is not as common as you might think.
So here are a few of the things I’ve observed that the authors among you, and those who hope to be, might want to avoid:
* Don’t threaten the bookseller. Even before we opened our doors, someone wrote to say, “I have many friends in that area, and I’m going to send them all to your store to buy my books. But if you don’t carry them, they’ll never shop there again.” Now I like threats as much the next person, but that one got my back up. I decided they would sell snow cones in hell before we’d carry those books. To date, nobody has asked for one.
* Don’t expect the bookseller to take a loss for you. This advice is directed to those published by presses that don’t offer traditional terms. Someone emailed us to say she was published by a small press and asked if we could host an appearance for her. I told her to send a copy of the book, and I mentioned if wasn’t available through traditional outlets, she would have to provide it on consignment at a 40% discount. For a store to take less means they must sell that book at a loss.
The “small press” turned out to be iUniverse, a subsidy press that only offers a 20% discount and doesn’t allow for book returns — two conditions that make it impossible for most stores to carry their books. Yet the book was well written. But when I offered to give her an appearance, she thought it was time for negotiations. “I just bought a $32,000 truck,” she wrote in an email, “I can’t give you 40%. I need to make money from this book.”
Okay, let me take a moment here to laugh my butt off at that idea. I wish I could say this was an isolated case, but it’s happened too many times. Every spot on a bookstore shelf is a space that could just as easily go to someone else. When it’s a book of marginal interest, that’s a gift. If they have any issue with anyone, it should be with publishers who aren’t professional enough to understand how other books are sold, and price and sell their books accordingly.
* If you don’t read, keep your mouth shut. I assumed that, like me, everyone who writes is also a reader. Man, was I wrong! Incredibly strong numbers of published authors display no interest in any book without their own names on the cover. Okay, that’s their business, and in my opinion, their loss. But why would anyone who hopes to sell copies of their books share that fact with the members of their audience. Yet they brag about it, displaying superior contempt for those who are so uncool as to still read. Then they’re surprised when those uncool people don’t choose to buy their book.
* Don’t tell them where they can buy books cheaper. Some authors who do read will note for their audience all the covers of books in our bestseller section that they have read. But they don’t stop there. Oh, no. They share how much less they paid for those books in Costco, the supermarket or used on Amazon. Then they’re surprised when someone asks how little their book is going for used online.
* Don’t treat a bookstore like a free swap meet. Some authors have discovered that they can make more money selling their own copies of their books direct to the store’s customers. We learned that the hard way, when an author seized a moment alone with a customer to sell her own copy of her book for cash, rather than the ones we had stocked. Do you think there’s a chance we would ever have that author back?
Well…you get the idea. Authors should display the same level of courtesy to booksellers that they show in every other area of their lives. And if they aren’t polite and considerate — they should learn how to do be.
Now, most of the authors who visit our store are great! They’re considerate, fun, and they see booksellers as their partners in the book-selling process. But the numbers of rude, thoughtless authors are higher than I would have imagined. Wouldn’t you think that, if they aren’t naturally courteous, they’d be more practical? Selling books is hard. Why sabotage the efforts of the people trying to help you? Some days I think it would just be easier to sell “Authors Behaving Badly” DVDs on late night TV.
Kris Neri writes the humorous Tracy Eaton mystery series, featuring the daughter of eccentric Hollywood stars, the latest of which is REVENGE ON ROUTE 66, a madcap romp along the Southwestern Mother Road.
She also writes a humorous paranormal series, featuring a questionable psychic who teams up with a modern goddess/FBI agent. Her latest magical novel, MAGICAL ALIENATION, was a 2012 New Mexico-Arizona Book Award winner for fantasy. Kris teaches writing online for the prestigious Writers’ Program of the UCLA Extension School and other organizations, including the Sisters in Crime Guppies. And with her husband, owns The Well Red Coyote bookstore in Sedona, AZ.