By Liesa Malik
As a marketing professional, I’m always looking for the next great thing to grab attention and make my clients’ products or services successful. I watch for ways to build awareness and markets of buyers, vendors, and supporters, and believe that these efforts lead to financial success. That success often doesn’t come in large numbers but in small efforts that stand out.
As a critique group leader, I send approximately 55 invitations each week to people involved in writing a commercial-length novel. My co-moderator sends notices through his Yahoo group for another large group. This may sound massive, but each Tuesday or Thursday evening finds us at Panera Bread with many fewer attendees than invitees. We generally host from five to fifteen people who take the invitation (and their writing commitment) to heart.
I’m not offering this to make lapsing Littleton Writers members feel guilty. After all, in marketing, a direct mail piece with 27% return is astronomical. Those who can’t or don’t take advantage of the invitations have many extenuating circumstances and reasons to delay one more week.
However, if you’re a writer who isn’t a member of any critique group available through RMFW, I suspect you might be making your journey to publication more challenging. This critique opportunity is one small differentiator between aspiring and published authors.
And all the above is not meant to guilt you into more active membership in your critique group, or sign up for Colorado Gold tomorrow, but to encourage you to think about your writing career beyond the page. You already know how to write; most of us write very well. But there’s more to being a writer than producing words on a page. Here’s what I mean:
I know someone who just applied for his dream job. We both know he won’t get it. That kind of job requires connections and references he’s pretty much neglected for over thirty years. If you’re not involved in your community, you’ll never feel like a true member, and when opportunity comes knocking, yours is not likely the name that will surface.
The same holds true for your writing career and community. Yes, quality writing is of paramount importance, but being involved with other writers is a great way to keep your skills up-to-date, enrich your social life with like-interested acquaintances, and be in the know when a new opportunity comes your way.
In the past, I heard a lot about the “cliques” of RMFW. Personally, I have to say, HOGWASH! The reason you may hear the same names over and over when it comes to recognitions and awards is because you’re witnessing the outcome of people who stopped dreaming and started working at their writing careers beyond the page. They built reputations one raised hand and one volunteer moment at a time, and those efforts have come back with a “thank you” attached. That’s a strong platform.
Build Your Author Platform.
“Author Platform” seems to be the term of the moment. Writers without their first sale become obsessed with this platform and how to build it. They join every social media venue possible or follow all sorts of publishing gurus wherever those wizards can be found. It’s like watching the movie star fans who believe that if they only impress the right actor or producer, their own careers will be made. Hate to say this, but there are no recipe books for author platform success.
I remember when “platform” was called “personal branding,” or even being “as good as your word.” All this means is that you have a personal reputation for things like writing a good story, or you have a lot of people interested in buying your next book. You build that reputation by getting to know others, not by sending letters to every publisher listed in the latest Writer’s Market.
In marketing, we’re all about the story you present. But with writing, your story will sell when you reach out, volunteer, get to know others, and risk sharing both your story and yourself with others. The RMFW website has constant opportunities for becoming involved.
And if you want to build your platform using traditional corporate marketing efforts, please keep in mind that corporations spend triple figure budgets on getting a few new buyers. Can you afford that kind of spending? And what’s your Return on Investment (ROI) for such spending? It’s more time consuming, but a lot less expensive to build your brand with a handshake.
Making Friends helps Make Stories.
And speaking of handshakes, let’s focus for a moment on the richness that making friends in this wonderful community adds to your life. Yes, I remember that everyone is shooting for publication and large book sales, but let’s be honest here. Isn’t writing the story a whole lot more fun than trying to figure out where to place your next book, or how to get onto the "Oprah" show? Don’t we have a lot more fun “talking shop” with other writers than making “small talk” at some cocktail party full of strangers?
I have to admit, I haven’t done a whole lot of volunteering in the past. But in the months since I chose to embrace this wonderful community of writers, I’ve had email correspondences that get me excited to open my mail screen each morning, and shared hugs with people I both admire and respect. I’m sometimes lost in the volunteer work and don’t get enough writing done, but then I look up at the rich life I’m building, and smile.
How ‘bout you? Do you volunteer? Do you feel this helps your writing career? Where will you next be involved?