By Kerry Schafer
I'm very nearly through my first venture in independent publishing, and I thought it might be helpful to share some of the things I didn't see coming.
I'm not going to spend time on the things that are easy to see. Obviously you're going to need a cover and some sort of editing. But there are some other things you'll need when the manuscript is all polished and shiny that you might not have thought about in advance.
1) A blurb for the cover. In traditional publishing, often your editor will ask other authors at the publishing house to read and endorse your book. Or at the least, remind you that it's time to start looking. With independent books, it's up to you to track one down. You snooze, you lose. (And yes, when The Nothing comes out that little endorsement quote is probably going to be missing.)
2) ISBN numbers. You need these so bookstores and librarians can find your book. Some of the platforms (Amazon, etc) will give you one, but all of the research I did points to it being a very good idea to get your own. You do this at www.bowker.com. These are kind of spendy - $125 for one ISBN, and if you're doing epub and paper you're going to need at least two. I went with the bundle of ten for $295, since I figure I'm likely to do more Indie books down the road.
At this cost, you might be wondering if you really need an ISBN. You do, and here's why. From the Bowker website:
"The most important identifier your book can have is the ISBN. As the U.S. ISBN Agency, Bowker is the ONLY official source of ISBNs in the United States. ISBNs provide unique identification for books and simplify the distribution of your books throughout the global supply chain. Without an ISBN, you will not be found in bookstores, either online, or down the street from your house."
3) A Library of Congress Control Number, or PCN. I'm told librarians will use this number to find your book, so you want one. Good news - it's free! It's just a little bit of a hassle to sign up for the account and request the number. It also takes about a week, so allow for adequate time. You can get started at http://www.loc.gov/publish/pcn/. Click the link for Open an Account and get started. There will be an email you need to respond to in order to complete the process, so watch out for that! You will also need to send a print copy to the Library of Congress as soon as it is available.
4) Copyright Page and Application. Technically, your book is protected by copyright without actually applying for an official copyright, BUT it seems if there is ever any legal involvement with your book going to court you will need the copyright to have been registered, and that means you have to file with the copyright office. You can do this online here: http://www.copyright.gov/. The advice I've read is to wait until the book is published to file, so I haven't done this yet. I understand there is a fee involved - somewhere around $50. Once again, you will need to send in a print copy. There is some terrific copyright information here, including what to put on the copyright page: http://www.thebookdesigner.com/2010/03/how-to-copyright-your-book-2/
5) Paper and ebook Covers Are Not Created Equal. Your cover designer needs to make two separate files. The ebook one is straightforward. The cover for a paper book has some extra requirements. In order to finalize a cover that will fit properly across the spine of the paperbound book, your designer will need the exact number of pages of the book after it's been formatted and set in PDF. He or she will also need back cover copy and the aforementioned endorsement if you've been able to secure one.
6) Formatting. From all I've read, formatting isn't difficult so much as it is time consuming and nit picky. I fully intended to learn to do it myself, but time and life got in the way and I ended up getting some help. You'll need two different e-formats - .mobi for Amazon Kindle, and .epub for everything else. You'll also need a pdf of the interior of the book for paper. Since I didn't do the work myself I don't have a whole lot of advice here, except that my friends who have done this a lot advised me to stay far away from Calibre and to use Adobe InDesign. The ebook version of The Nothing was done in Scrivener, however, and it looks clean and professional.
And that wraps up this edition of what I've learned about Independent Publishing. Maybe next time I'll share what I learn in the process of getting The Nothing set up for print on demand and up on the various platforms.