By Cindi Myers
Julie Kazimer’s article about her experience paying for a blog tour prompted a lot of great comments, including mine that I could write a long list of promotional efforts I’ve wasted money on over the years. This led Julie to ask me to elaborate in a blog post, so here I am.
My list of promo efforts that turned out to be money wasted – for me. YMMV.
1. Paid blog tour. Julie pretty much covered this when she shared her experience.
2. Hired a publicist. The publicist I hired worked really hard trying to get media coverage for the book she was promoting (Learning Curves). The book got a starred review from Publisher’s Weekly and was featured on the cover of PW so I figured that would help generate a little buzz, right? She sent out a boatload of press releases and managed to get the book mentioned in In Style magazine. So yes, she did her job. The problem? I spent a lot of money on these services and the book totally flopped in sales. In fact, it never earned back its modest advance.
3. Paid for giveaways at conferences. I had really adorable hot pink tape measures made to promote Learning Curves. People loved them. Did they sell more books? No. Were they expensive? Yes. Since then, I’ve done my share of postcards, magnets, pens, bookmarks, etc. When I moved last year I threw out tons of this stuff –everything from tote bags to drink Koozies that authors had spent money to have imprinted with their book info. While it’s nice to have a bookmark or business card to give someone who asks about your book, I’ve never bought a book because of a giveaway tchotchke. You can waste a ton of money on this stuff and most of it will end up in the trash soon after it is received.
4. Print ads. I’ve done ads in RT Magazine and other romance-oriented magazines, both group ads and single ads. They’re usually very pricey and as far as I could tell they had absolutely zero impact on sales.
5. Book trailers. Unless you have something really unique and share-worthy (I still remember Mario’s Lego book trailer from years ago) your average book trailer is not going to get you much attention from anyone but your friends and relatives.
So that’s my short-list of things that I feel were wastes of money and time – for me. I’d love to hear if you’ve had better results from these kinds of things. Next blog, I’ll share some promo efforts that yielded better results.
Cindi Myers sold her first book in 1997 and since then has had “somewhere north of 60” books published. Currently, she writes romantic suspense for Harlequin Intrigue, women’s fiction for Kensington Books, and self-publishes historical romance under the pen name Cynthia Sterling.