How to Write a Bad Blog Post

12400505_857869911000270_4589180103762279694_nOn one of my other group blogs, I saw a guest post recently where the author wrote a couple of lackluster paragraphs that were basically an excuse to introduce her book cover and blurb. I started reading and immediately glazed over.

Needless to say, I never got to the cover or blurb.

There's lots of discussions among writers debating if blogging is "worth it." As in, does it raise the author's profile, gain readers, sell books, etc. Some say yes. Some say blogging is dead.

I contend that blog posts work when they're done well and are worthless when done poorly. So - even as I'm intensely aware that this very blog post could be considered flawed - I'm offering a list of common blogging sins I, and a few other people, have noticed.

I'd love to hear about any you think I missed!

Write a Post that's Thinly Disguised Book Promo

This is the one that set me off. If you're slapping a couple of intro paragraphs onto your buy links, just... don't. We can go to Amazon for that.

Write Walls of Text

You know what I mean. You click on the link and the solid onslaught of text is so intimidating that you simply close the window again. No one has time for that.

Expound on the Them of "All Writers Should..."

No, no, no. There are no one-solution-fits-all rules. Maybe it feels informative, but really you're just dispensing bad advice. People won't come back for that.

Dispense Advice You Clearly Don't Follow

One friend mentioned a prominent writer who frequently posts about the importance of editing - and then puts out books full of errors. People notice these things.

What else have you all noticed?


Jeffe Kennedy
Jeffe Kennedy is an award-winning author whose works include non-fiction, poetry, short fiction, and novels. She has been a Ucross Foundation Fellow, received the Wyoming Arts Council Fellowship for Poetry, and was awarded a Frank Nelson Doubleday Memorial Award. Her essays have appeared in many publications, including Redbook.

Her most recent works include a number of fiction series: the fantasy romance novels of A Covenant of Thorns; the contemporary BDSM novellas of the Facets of Passion, and an erotic contemporary serial novel, Master of the Opera, which released beginning January 2, 2014. A fourth series, the fantasy trilogy The Twelve Kingdoms, hit the shelves starting in May 2014 and book 1, The Mark of the Tala, received a starred Library Journal review and has been nominated for the RT Book of the Year while the sequel, The Tears of the Rose, has been nominated for best fantasy romance of the year. A fifth series, the highly anticipated erotic romance trilogy, Falling Under, released starting with Going Under in July.

She lives in Santa Fe, New Mexico, with two Maine coon cats, plentiful free-range lizards and a very handsome Doctor of Oriental Medicine.

Jeffe can be found online at her website:, every Sunday at the popular Word Whores blog, on Facebook, and pretty much constantly on Twitter @jeffekennedy. She is represented by Connor Goldsmith of Fuse Literary.

3 thoughts on “How to Write a Bad Blog Post

  1. Finding a good balance of interesting posts is a challenge, that’s for sure. I struggle with that too. Hosting a weekly guest author helps a lot.

    One blogger I liked to follow has changed her blog to nothing but book reviews and giveaways. She no longer posts about writing or the writing life, and those are the things I really like to see. It’s what helps us connect with the blogger on a more personal level and in the areas that interest me most. I also like to see humor on a blog once in a while. Some folks take themselves way too seriously.

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