Gack! I just found out my book will be released in ebook and print on January 10th. I knew it would be sometime in early 2018 but was hoping for February at the earliest. My first book didn’t come out until almost 18 months after I accepted the offer. My last book with this publisher was scheduled three months ahead. But now, because so many writers drag out the editing process, my publisher doesn’t schedule release dates until the book is almost ready to go.
So, I have six weeks to send out review copies, write tweets, pick out excerpts, update my website, figure out how to send out a newsletter, write blog posts and promo copy, book a blog/review tour, sign up for the PAL mailer and organize advertising. And that’s just the things that come to mind immediately.
Oh, and there’s the little matter of the holidays in between now and then. Which at my house is a big deal, as my husband loves Christmas and we usually go all out. And we won’t even talk about the fact that I need to keep writing the next book in the series or I’ll never finish it and any following I’ve built with this book will go to waste.
What’s a person to do? Make lists, I guess, and then start working on my least favorite part of being an author. I’ve always hated promotion. It seems unnatural, awkward and downright embarrassing. I was raised in a social culture where it was rude to boast, or even draw attention to yourself. I was trained to deflect compliments and always be self-deprecating. And being female, the admonitions were even more intense. It was considered a tiny bit more acceptable for a man to promote himself. But a woman? No way.
The only hope for me is to pretend I’m promoting someone else. And I am. I’m promoting my hero and heroine. Especially my heroine. Because she is strong and determined and willing to break all the rules. She refuses to be modest and demure and biddable and everything that society in her time period said was the only way for a woman to be. (Funny how little things have changed in 800 years.) The book is named for her: Lady of Steel. She’s willing to defy all the conventions and risk everything because she’s doing it all for her son, whom she loves more than anything in the world. And that’s what I need to tell myself: I’m doing this all for my book, which I slaved away at for over a year (or actually twenty, as I first came up with the idea for the story that many years ago). For my heroine and hero and my story, that I still love, even after the tenth rewrite and the fourth time proofreading.
OK. Got it. My pep talk worked. Sort of. Now to finish this blog post and start on that list.
Happy holidays, everyone!