Platform Building At MPIBA

Jane Friedman, former publisher of Writer’s Digest and current columnist for Publishers Weekly defines author platform in her wonderfully succinct way, as “an ability to sell books because of who you are or who you can reach.”

For many of us, the definition above may feel as if we’re in this platform building project all alone. Where have I had a story published? What credentials do I have in my area of interest? How big is my mailing list?

But sometimes, I believe that the groups we belong to build our platform more effectively than any individual effort can.  And RMFW is one of those groups.

Photo of Corinne O'Flynn and the table setup for the Mountains & Plains Booksellers Association.
Corinne O'Flynn and the table setup for the Mountains & Plains Booksellers Association.

Take, for example, the opportunity to go to the Mountains and Plains Fall Discovery Show, which took place October 6 through 8 at the Renaissance Hotel in Denver. A group of PAL and I-PAL members were invited to this collection of independent booksellers and publishers to represent our Rocky Mountain Fiction Writers group, and to promote our own books in the process.

Both a treat in promotion and a great learning process, the Mountains & Plains show had well over 200 booksellers from Texas to Canada and throughout the west congregating to talk shop, promote books, and meet authors.

It was a thrill to go to “Pick of the Lists” sessions to see how publisher sales reps promote our books. They have the job of “pitching” our books the way we do at conference, only they haven’t actually written the work. Talk about a challenge.  In approximately 10 minutes they have to entice booksellers to order up to 15 titles at a time.  One rep I saw held up children’s books in groups of titles to complete his task.  Another rep pushed a toddler’s train through the cardboard pages of the book she promoted.  Mostly, though, the reps had to “tell the story” of the book they represent and its author in less than 2 minutes. No wonder practicing our pitch sessions are so important.

In the exhibit hall, RMFW had two tables stretched along a prime spot to reach into the book buying community.  We displayed our books and reached out into the aisle to meet sellers, publishers, and others in the publishing community. Many had not heard of RMFW.  Some didn’t think they had, until they saw “It’s A Book,” and then they said, “Oh! I know you!”  Thank you Laura Reeve, editor and publisher of “It’s a Book.” Your many years of service remain a quiet treasure for RMFW, and a strong plank in all of our author platforms.

Thank you, too, to the RMFW authors (both indy and trad) who participated in this event.  Because of your efforts, the “It’s A Book” mailing list has grown by approximately 30 more booksellers. Through them, our opportunity to sell more books has grown tremendously.

If you’d like to know more about joining MPIBA (Mountains & Plains Independent Booksellers Association), check out their website, where you might find, like Anne Holman of the King’s English Bookshop in Utah, that “Bookselling is a nice family to be in,” and that booksellers represent a wonderful platform building opportunity.

Liesa Malik
Liesa Malik is a freelance writer & marketing consultant living in Littleton, CO, with her husband and two pets. Liesa has built on her writing interest with a long-standing membership in Rocky Mountain Fiction Writers and recently joined the board of Rocky Mountain Mystery Writers of America. She is the author of Faith on the Rocks: a Daisy Arthur Mystery. Most days you can find Liesa either at her desk or at a local ballroom dance studio. For more about Liesa, please visit her website: LiesaMalik.Wordpress.com. More about Liesa on her website.

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