Is your email inbox swollen with “helpful” newsletters and videos? You know the ones, presented by the “Successful Writers” who have found “The Secret” to become (fill-in-the-blank) best-selling authors and astound millions with their novels. Each helpful newsletter or video encourages you to launch a new marketing project (often closely associated with the service the…
Tag: advertising
Books don’t sell themselves–or do they?
No, they don’t. They really, really don’t. I hear writers say all the time how great their book is, and yet, no one seems to be buying it. And they can’t figure out why? As a writer, no matter where you are in your journey, it’s important to remember that like most consumer products, your…
Reformation
No, not that one. But they’re related. Part of my semi-regular practice as a professional is a periodic marketing scan. I try to remember to do it at least once a year, but I sometimes forget. I tend to discount changes that challenge my assumptions, until I get clubbed upside the head with a clue-by-four….
How to Keep Your Newsletter from Sucking (Part Two)
When I left you on January 8th, I promised to tell you how to build your mailing list and actually sell books using your newsletter, after I screamed about people doing just that on the last post. But I promise to also share with you just how to do it without people hating you. But…
Advertise or Die
I recently had a brief email exchange with Janet Lane on a blog entry she was writing on the topic of book marketing, a topic that I hate. On later reflection I decided to add my own thoughts to hers, which you’ve no doubt read, precisely because I hate the topic so much. (Janet: Forgive…