When an independent author takes on the task of writing a novel then adds to this challenge the goal of marketing the thing, that combined work represents a very full plate. (I would have written “a very, very full plate” except the late Mrs. Dawson, my old high school English teacher, would spin in her…
Tag: book marketing
Do it Yourself Book Marketing
Over twenty years ago when I was fresh out of college, the only job I could find was doing business-to-business telemarking. It was a tough job at first. Awkwardly trying to convince people to do a survey, getting hung up on constantly. It was the worst. Today I cherish those memories because it taught me…
Competing with Free Books: A Marketing Lesson
If you feel like you are competing with free books on Kindle Unlimited or $.99 books on Amazon, I am about to let you in on the best kept secret no one wants you to know… Are you ready?
How and Why I Mastered Search Engine Optimization (SEO)
Search engine optimization, or SEO, is a foreign language to most authors. The goal of SEO is for your audience to easily find you by searching your name or your book title. Most people never search past the first page of results given by the search engine. So, you must optimize your search-ability within these…
Judging a Cover Not by the Book
When I received my cover art for my latest book, I was reasonably pleased. The colors set a mood that fit my story, the castle signaled that it was set in the medieval era, the models matched the appearance of my hero and heroine and their pose made it clear the book was a romance….