OK, maybe I should back up a bit.
Today a writer can feel like she needs to be everywhere at once. And I do mean everywhere—the internet gives us the power to be not just in everyone’s living room, but in their purses and back pockets on tablets and cell phones. Twitter, Facebook, blogs, Pinterest…where’s a writer to go?
I’d like to shine a light on a place that’s getting a little less emphasis these days. Perhaps because it’s only one place, or at least one place at a time. I’m talking about real time, live, physical sites (not websites) where writers connect with readers face-to-face.
Last year my first novel came out after a thirteen year struggle to publication. Since the only thing harder than breaking in as a debut author is building a long-lasting career as a writer, both my husband and I knew that we would have to give this thing our all. So we did the only logical thing. We rented out our house, traded in two cars for an SUV that could handle Denver in February, and withdrew our kids from first and third grades.
OK, maybe it wasn’t so logical. But once we’d done all of that, we then hit the road, car-schooling the kids, husband working from the front seat, while I visited nearly 500 bookstores, libraries, schools, and book clubs. All told, we covered seven months and 35,000 miles.
The question I get asked most often is whether it was worth it.
It’s a difficult question to answer because it comes down to what worth it means in terms of launching a writing career. Did we sell a lot of books at every stop? No, definitely not. But we knew from the outset that this was going to be less about selling books, and more about building relationships.
Booksellers receive hundreds or thousands of Advance Reading Copies. They can’t possibly read them all. By going to the bookstore, I added to the work my publisher’s reps were doing of putting a book by an unknown author on the radar. 60-70% of the reading public browse in bookstores. That’s a lot of potential fans. And no matter how an event went, I would hear from booksellers weeks and even months later about a copy they had just hand sold to a person they knew would enjoy it.
The other question I hear is, “But what if I don’t have 7 months? Or 7 weeks for that matter?” My answer to that is: Don’t worry. The power of the face-to-face can be mined in 7 days. Or in a weekend. What I love about doing events is that it’s additive, and you can start with one.
Plan an event at your local bookstore, which won’t even require missing a day of work. Take a weekend road trip, making it a working vacation. Draw a radius around your hometown, and identify bookstores within it. If setting up the events seems difficult, consider working with an independent publicity firm. In this way I was able to get booked at some places that had established attendee lists, allowing me that rare author experience of walking into a crowded room.
Another factor to consider is the power of meeting your readers face-to-face. I found that as much as I enjoy communing with people virtually, there’s a powerful connection when that relationship is lifted to real time. I met people on the road whom I now consider friends. I can’t wait to meet them next time.
That’s right, I did say next time. Because with my second novel about to come out, we are set to hit the road all over again. Hope to see you in Denver!
Jenny Milchman's journey to publication took thirteen years, after which she hit the road for seven months with her family on what Shelf Awareness called "the world's longest book tour". Her debut novel, Cover of Snow, was chosen as an Indie Next and Target Pick, and nominated for a Mary Higgins Clark award. Jenny is also the founder of Take Your Child to a Bookstore Day and chair of International Thriller Writers' Debut Authors Program. Jenny's second novel, Ruin Falls, just came out and she and her family are back on the road. Please follow along at the tour page on her website.