Promotional plans, and lessons learned along the way.
I hate promotion. I’m sure I’m not alone. In fact, I’m not sure I know any fellow writers who tell me they love promoting themselves and their work. For me, it’s not even so much that I don’t like talking about myself and my work. It’s just a big workload piled on top of an already big workload, and most of the time it feels like it’s not really getting me anywhere.
I know it’s necessary, though, so I do what I can. I don’t think I do it particularly well, but sometimes I manage to find something that’s actually fun, and that helps.
In any case, when it comes to my current Kindle Scout project, it’s blatantly obvious I need to promote. So, while I’m finalizing my edits and figuring out what system I want to use for my final formatting, I’m brainstorming on some promotional ideas. Here are some things I think I’ll try for online promotion:
Thunderclap. I’m not sure this kind of “tweetstorming” approach works consistently, but I know people who’ve seen some decent results. I think it’s far better to have numerous other people tweet for you than to tweet the hell out of your own audience. Also? It’s easy. And free.
Blog tours. Also free, unless I decide to pay to have someone set it up for me, which I don’t think I’ll do.
Facebook boosted posts. I’ve done this a couple of times but not enough yet to have made any conclusions about the results. I think it’s worth a shot.
Facebook ads. I had some good success with these on a past project, so I think I’ll give it another go.
I’m also going to switch out my autoresponders on my newsletter signup site to send out a sample of the book I’ll be Scouting. I’ve been sending a romance short story to new subscribers, but I think it’s time to switch it up a bit. I’ll also send this sample to my current subscribers. I’ve found that I get very high open rates when I send out freebies. This so far hasn’t really translated into sales, but at least I get people’s attention.
I’d like to hear from anyone who’s tried these promotional techniques, or who’s had a particularly good response from any other on-line promotion approaches, so feel free to hit the comments. The promotional landscape is changing at least as fast as the publishing industry itself, so reports from the “front lines” are always useful and welcome.
I also have an in-person opportunity coming up this weekend with Colorado Gold. I wasn’t sure what I was going to do, so I took an informal poll. (This was while I was at my BFF’s house for brisket on Labor Day weekend. I said, “I gotta figure out what to make to take to the conference.” She said, “Chocolate. Everybody likes chocolate. Add a prize. Willy Wonka that shit up.” My daughter said yeah, do that. And that was my poll.) That seemed like a good idea, and it was a lot simpler than some of the things I’d been brainstorming. There are some lessons here: 1. Simple is good. 2. When it seems appropriate, have somebody help with your brainstorming. 3. Willy Wonka is applicable to numerous life situations. Also, listen to your BFF.
I was freaking out about the lack of time because I left it to the last minute, like I do, so my daughter agreed to step in and design a bookmark for my packages. She did a great job, and we printed them up (after much printer hijinks) and put them together with some chocolate for that Willy Wonka-ing. In addition, there’s a Golden Ticket—one person who subscribes to my newsletter over this weekend will win a $25 Amazon gift card. Lessons here: 1. Don’t leave things until the last minute (I will never learn that one). 2. Outsource whenever possible, especially when you have talented people living in your house. 3. Printers will always decide to stop working properly when you’re in a hurry.
If you’re at Colorado Gold, hit me up or look for my cards at the main table. Also, if you can’t make the conference and are reading this blog, you can enter the contest by signing up for my newsletter at katrienaknights.com. You’ll get a pdf of the first chapter of Call Me Zhenya, the book I’ve been working on preparing for Kindle Scout. You can see this either as a thank you for sticking with me through all these posts, or as an act of blatant self-promotion. Either way, I hope to see some of you at Colorado Gold!