When an independent author takes on the task of writing a novel then adds to this challenge the goal of marketing the thing, that combined work represents a very full plate. (I would have written “a very, very full plate” except the late Mrs. Dawson, my old high school English teacher, would spin in her…
Tag: marketing and promotion
Goodreads Giveaways for Authors: Gimmick or Gold?
We authors can be overwhelmed when deciding how much money we should spend, and where, in order to get customers to spend money on our book. Let’s be candid. Most new and independent authors set aside idealistic expectations of initial profit and focus on exposure, ratings, reviews, and the ability to quickly turn these aspects…
Trying to do Marketing all by Yourself Pt. 2
Welcome back to my three-part series on do-it-yourself book marketing. Today we do the heavy lifting of getting those emails. I want to be brutally honest with you, though. There are no shortcuts to getting a good email list. It may be slow. Before we begin, however, I want to talk about being of service…
Competing with Free Books: A Marketing Lesson
If you feel like you are competing with free books on Kindle Unlimited or $.99 books on Amazon, I am about to let you in on the best kept secret no one wants you to know… Are you ready?
Promotion—The Necessary Evil
Promotional plans, and lessons learned along the way. I hate promotion. I’m sure I’m not alone. In fact, I’m not sure I know any fellow writers who tell me they love promoting themselves and their work. For me, it’s not even so much that I don’t like talking about myself and my work. It’s just…