Tag Archives: publishing

You Have the Power

By Kerry Schafer

Okay, writers, time for a show of hands: who among you has ever engaged in a pity party related to your writing career (or lack thereof)?

My hand definitely goes up. I’ve just dusted myself off after a particularly difficult little stretch where it seemed that everything was going wrong. And not just for me – for a lot of great writer friends out there.

The writing business is a tough one. It eats unwary writers for breakfast and smears the leavings over computer screens and scraps of paper for the wind to blow away. A writer’s world is full of politics and trolls, reviews and rejections, market trends and genre crashes, not to mention the self doubt and despair involved in trying to transform that brilliant but elusive idea into reasonably coherent prose.

So what is a writer to do?

Well, keep on writing, obviously. But here are a few other tips that I find helpful in keeping a firm hold on my own personal writer power.

If You’re Going to Have a Pity Party, Go Big. Hey, it’s inevitable that you’re going to crash at some point, and there’s no shame in the occasional meltdown. No matter how optimistic you are by nature, you can only take so many hits before a little self pity catches up with you. One too many rejections, one too many bad reviews, one too many days of beating your head against a wall with a manuscript determined to prove that I SUCK AS A WRITER  writing is really hard work.

If this should happen to you, I say let’s make it a real party. Bring in ice cream and chips. Chocolate. Alcohol. Invite friends. Weep big fat tears of failure and despair. Rage. Rant. Eat and drink things that provide an illusion of comfort. Just be sure to keep the misery offline and out of the public eye.

Also, set a time limit, say maybe 8 pm to midnight on Tuesday night. Parties that last too long suck and turn into something ugly. When the clock strikes twelve you know what to do. Clean up the mess. Dry your eyes. Let go of the anger. Pick yourself up, brush yourself off, and go on.

Remember, You are Here by Choice. That’s right. If you’re involved in this crazy rat race, then it’s because you chose to be here. Nobody is holding a gun to your head to make you write (unless, maybe, you’re a character in a Stephen King story). If you don’t like it, if you think the rules aren’t fair and the heartbreak too frequent, you are always welcome to pack up your computer and your stories and betake yourself elsewhere. If you choose to stay, do it with your eyes wide open. Acknowledge the reality. Sometimes great writers are passed over. Nice guys and gals may not win. Books that you consider not nearly as good as yours might make bestseller status while your work of art languishes, unloved and unappreciated.

If you continue to choose to be here, suck it up. Write anyway.

Take Responsibility. This is your writing career. Nobody else wants it as much as you do. Sure, maybe your significant other is supportive and wants you to be successful. They also want you to clean the house and make dinner and be available for sex and childcare and possibly even random conversation. And your agent? She’s got a lot to gain from your success, it’s true, but let’s face it. There are millions of writers out there, clamoring at the gates. If you decide not to play anymore she might miss you, but she’ll find another author to take your place.

Focus Your Energy Where You Have Control.

You don’t have control over whether an agent or editor accepts or rejects your book.

You do have control over writing the best damn book you can and taking the time to craft a great query or pitch.

You don’t have control over whether or not readers go crazy for something you write.

You do have control over writing a damn good book and learning some marketing strategies.

See the trend here? Nothing happens unless you write. And that means working on craft and structure and plotting and making every book better than the one before.

If you’ve already written a damn good book (and this has been confirmed by honest beta readers and editors and not just people who love you) maybe it’s time to self publish. Or try a kickstarter.

You, my friend, are not powerless. In fact, all of the power is yours. Claim it, wield it. Don’t let people walk all over you or make you believe that you are somehow not as worthy as some other writer. Only YOU can tell your stories. Only YOU can write the world through your eyes. So pick yourself up. Brush off the cake crumbs and the chocolate smears.

And get yourself back to the page where you belong.

 

Get BIG By Going Small – The Top Five Reasons To Publish With A Small Press

By Aaron Ritchey

So once again, I was talking to someone about writing and publishing. Why do I always get myself into these conversations?

Anyhow, we were talking big press, small press, and indie publishing.

Sidenote. I got chastised the other day by someone who said that indie publishing and self-publishing were two different things and that people would be upset if I mixed the two. Indie publishing, this person insisted, was for small independent presses versus the do-it-yourself (DIY) of self-publishing. Um, yeah, anyway, I like indie publishing and self-publishing being synonymous. And besides, most authors I know who have done it themselves start their own independent publishing company that publishes only them. But I digress…

A small press, as I see it, is someone who agrees to publish my book in return for a percentage of the sales.  Like a huge press, they handle editing and cover art and some marketing.  That last piece is critical, as we’ll see.

So my friend is almost done with her book and she has her sights set on the big press, the traditional contract, the literary agent. Which I completely understand. I’ve always fantasized that I’d be at a cocktail party, and I could use the words, “My agent says…”

More and more, I’m thinking the fantasies I have really don’t matter. Reality can’t compete with my imagination, so even when I get what I think I want, it never measures up.

Anyway, I suggested to my friend that if she can’t get into one of the big houses she should try a small press. To which she said, “Why should I? I can do all that myself.”

And that is very true. Indie pub, DIY, you go, girl.

However, I have gone with small presses for all my books so far and here are the top five benefits of going with a small press:

  1. I have at least one other person in the world besides myself that likes the project, that has volunteered to spend their precious life’s minutes on my work. That not only is a confidence booster, but it also gives me some street cred. I can’t talk about my agent at the cocktail party, but I can talk about my editor, my publisher, my cover artist, blah, blah, blah.
  2. I have at least one other person in the world (generally more) who are talking about my book, promoting my book, giving my book out to others, and generally donning the fur coat and platform shoes to pimp my book. This is also huge. Word-of-mouth sells books. The more mouths wording, the more books sold.
  3. I don’t have to do all the editing myself. Yes, I have editors at my small presses, but I also have a freelance copy editor I pay for that all important final polish. You can’t have too many eyes looking at a book and yes, small presses will do editing, but I would also have a friend or three pore over the manuscript looking for typos. In this day and age, editing is everything.
  4. I don’t have to do all the cover art stuff myself. Now I like DEVIANTART.COM as much as the next guy, but I didn’t get into the book writing business to do cover art. I’m not good at it. I don’t have an eye for it. And getting help is wonderful. Be warned, however, some small presses are better at cover art than others. Before you sign up, look at the covers and take stock. In this day and age, cover art is everything.
  5. Lastly, I like working with a team of people that have skin in the game. Yes, I can hire editors and cover artists for my book, but once I write them their check, they are done. With small presses, the people I work with make money when the book sells so they have a vested interest in putting out quality books and making them shine. On my own, it’s all up to me. And it’s a lonely old world.

So that is my pitch for small presses. I have a few I adore–some I’ve worked with, others not yet.  Here’s a quick list: WordFire Press (and I don’t imagine they’ll be small for long), Entangled (also on the rise), Courtney Literary (Hi, Deb!), Desert Breeze Publishing (Hi, Gail!), and last but not least, Staccato Publishing, home of my third novel, Elizabeth’s Midnight.

Of course there are others.

Do your research! Don’t go into the game unaware. Just like everything else, shop around, talk to authors at that press, and know what the press does and doesn’t do. There are websites and author pages that will give small presses a yeah or a nay. Again, be careful.

Above all, write your book, polish it, and then get your book in front of readers BY ANY MEANS NECESSARY! Big, small, or indie, just get ‘r done.

Hachette vs. Amazon—Do We All Lose?

By Liesa Malik

Personal Note: It has been several years (decades) since I last worked on news copy, and my journalism background is very rusty. Therefore, I have to admit to writing this with bias, and let you know that any opinions expressed here are mine as an individual and do not reflect an official stance by RMFW or its members . . .

Whether you love it or hate it, big business is here to stay, and stay involved with our lives. This is the story of two giants in the publishing industry and how we as authors might be involved.

BREAKING NEWS . . .

In May 2014, the New York Times broke a news story sure to rock the publishing industry. Hachette Book Group, fresh off an anti-trust lawsuit by the government, was the first of five major publishing houses required to re-negotiate pricing issues surrounding the ebook business. And talks weren’t going well.

On the surface, the lines of this dispute were clearly drawn and easy to form opinions over. Hachette, as the publisher, would set prices for ebooks in a similar fashion to pricing for hardcover books. Some ebooks would be offered for sale at $12.99 up to nearly $20. Most of these ebooks were authored by some of the biggest names in the industry – James Patterson, Malcom Gladwell, Stephen Colbert, Douglas Preston, and more—and demand for these books would easily cover the prices asked.

On the other hand, Amazon wanted the books priced at no more than $9.99. Jeff Bezos, CEO of Amazon has a standing phrase, “your margin is my opportunity.” His focus is to bring the lowest price to everything Amazon distributes to the consumer. And that includes books.

Some problems here:

  1. The publishers claim the right to price their own products (often developed with hefty advances, public relations campaigns, and the costly editorial superiority of large publishing houses). If Amazon is allowed to price the books at below cost, the big houses could soon be in financial trouble.
  2. Amazon called foul over that thinking. In a printed statement the company said, “With an e-book, there’s no printing, no over-printing, no need to forecast, no returns, no lost sales due to out-of-stock, no warehousing costs, no transportation costs, and there is no secondary market—e-books cannot be resold as used books. E-books can be and should be less expensive.”
  3. The Wall Street Journal weighed in on the pricing dilemma even before this latest dispute arose. In an April 2012 article, WSJ reporters wrote “publishers feared that $9.99 would cement consumer price expectations and make it difficult to charge more (for books) in the future.” That fear drove competitors into an alliance between the five major publishers (Hachette, Harper Collins, MacMillan Publishing, Penguin Random House and Simon and Schuster) and Apple computer, in which a new sales model would allow higher pricing to exist across the board. That’s when Amazon complained and the government stepped in. The publishers and Apple ended up with millions of dollars of restitution to pay, and the demand that new negotiations take place.

THE PR WAR BEGINS

Soon after the break down this spring, Hachette and some of its authors began reporting on the semi-secret punishing tactics Amazon was using to drive down Hachette sales on Amazon. This is significant because Amazon owns 41% of all book sales and 61% of ebook sales in the U.S. The tactics being used were:

  • Slow delivery of book orders. Amazon claimed Hachette wasn’t sending books over on time, and Hachette claimed Amazon was holding them back from consumers.
  • Removal of “Buy Buttons” from some titles
  • No ability to pre-order expected releases
  • Competitive advertising on a Hachette author’s page that recommended different titles (by other publishers) at a better price.

These punitive actions were met by huge complaints in the press. Stephen Colbert even produced a questionable hand signal to the distribution giant. 

THE GLOVES COME OFF

As more and more authors found out about, and voiced concerns over, Amazon’s “bullying” tactics, Amazon tried offering to pay the authors 100% of its sales of their books while the price war continued.

“That was not a real offer,” said Douglas Preston (co-author with Lincoln Child of the Pendergrast series) “It was an attempt to divide authors from their publishers.”

Mr. Preston dove into the fray with a letter that quickly circulated among the famous and not-so-famous author community. “I wrote that letter hoping twelve brave souls would sign it. I’ve received over one thousand responses. The letter went viral,” said Mr. Preston.

On August 10th that same letter appeared as an advertisement in the NY Times and immediately faced tremendous support, and large skepticism.

Authors like Stephen King, Donna Tartt, and Philip Pullman “signed” and endorsed the letter, while Amazon called Mr. Preston “entitled” and “an opportunist.” The Amazon team was referring to the successful career Mr. Preston has built as an author, and hinted that personal greed was the reason Mr. Preston may have written his letter.

NOW IT’S OUR TURN

The above notes only nick the surface of the publishing world at work. Some other salient points to ponder include:

  • If Amazon succeeds in cowering Hachette, will it be able to use this battle to set up negotiations with the other major publishers to its advantage?
  • Are consumers right in their demands for the lowest possible price on books? Is there such a thing as a “free lunch” in publishing?
  • As authors, are we receiving a fair deal from publishers who have little to no cost in converting our paper and hard bound books to ebooks?
  • In the past, Amazon had a program called “The Gazelle Project” where small publishers were pressured out of existence with similar tactics. In a Hachette published book by Brad Stone, The Everything Store, Mr. Bezos is supposed to have set the tone by saying Amazon “should approach these small publishers the way a cheetah would pursue a sickly gazelle.” Since that became public knowledge, the program name has changed to the “Small Publishers Negotiation Program.”
  • While Amazon sells 50% or more of all books sold in the United States, those sales represent only about 7% of the giant distributor’s sales. Are the big five gazelles now?

I tried to reach representatives from the biggest two players in this situation. I was essentially told “no comment,” and given links to press releases and public letters.

Next month, I will write up interview notes from Mr. Preston–one man, one voice who has shown once again that there is power in words.  The question is, will those words stand up to legitimate, albeit, hardball tactics by Amazon?

The Sound of One Hand Clapping by Rebecca Taylor

By Rebecca TaylorThe Exquisite and Immaculate Grace of Carmen Espinoza

Yesterday, I uploaded my most recent book, The Exquisite and Immaculate Grace of Carmen Espinoza, to Kindle—Yes, I self published it. And as I, only hours later took it down to make changes (I suspect it won’t be the last time) I wondered:

Why don’t more writers make the leap into self-publishing?

I thought about it all day and here’s what I came up with:

  1. In truth, self-publishing still reeks a bit of failure (if you think it has completely lost all stigma, then you’re not looking hard enough outside the self publishing community. Like it or not, self publishing is still judged pretty harshly in some circles, especially the ones surrounded by the high gates of traditional publishing. There are only two things that truly mask this odor: Winning legitimate awards and big sales.
  2. If you do it right, it’s a ton of work. It can be super easy and not at all a ton of work if you just take your first draft, upload it to Kindle, and slap one of their cover generated images in front of it. Of course, if you do it that way you should also expect to get out what you put in—which is almost nothing.
  3. And finally, and this I think is the big reason why many don’t take the plunge, you stand completely alone beside your work, taking a huge risk that, even after all your labors the only sound to reach your ears is the eerie silence of your one hand clapping (the other one is, of course, occupied holding up your book to a world that doesn’t give a shish.)

Yes, number three, lack of self-confidence, I suspect it is the real reason why many writers don’t give it a go—of course this may be simply because it was the real reason why I didn’t.

Confession: I am always a little bit in awe of someone in possession of flagrant self confidence. I watch them, without even the slightest hesitation of self doubt, they will happily spread their feathers befor2000 x 1333e you and shimmy—it has been my experience that these people are usually connected to the theatre in someway.

When that self-possessed someone happens to be a writer—well I’m flat out flabbergasted to be in the presence of such a rare bird.

In March of this year, I sat on a publishing panel answering a variety of questions from writers. Towards the end of the session, one young woman approached the microphone and asked, “What one piece of advice do you have for aspiring writers?”

Now, there are many, many good answers to this question: Write, Don’t give up, Learn the craft, etc, etc. But what popped out of my mouth was, “Toughen up.”

Yes, find those bootstraps and pull them hard because the truth of the matter is, if you are still a walking wound of self-doubt, anxiety, and crippling insecurities when your first book, traditional publisher or no, comes out—that first three star review is going to knock you to your knees. And that one star, the one with the especially snarky, and yet cleverly crafted, dissertation-length review, may likely drive you from your dreams of writing anything ever again.

I think many writers, who might otherwise be interested in the allures of self publishing, still avoid it because they believe having a publisher (regardless of the publisher’s size and actual knowledge of the publishing business) is going to fill that void, that empty gaping hole where the writer should believe in themselves, and their work. That acceptance acts like a Band-Aid of, “Look, it’s not just me…someone else likes my book too.”

And maybe that Band-Aid will be enough.

But I will tell you, if this is how you are going to prop yourself up, by leaning against the facade of traditional legitimacy, all it will take for it to all disappear is for fickle winds of favor to start blowing the other way.

And then, where does that leave you?

Ever heard the tale of the traditionally published debut author that didn’t sell enough books to earn out his meager advance? It left him with no sales, no offer for that next book, and no confidence in his ability. Even with traditional publishing, nothing is guaranteed!

Self-confidence is an absolute MUST in this business.

Be bold! Stare the very real potential of deafening silence in the face and say, “I’m not afraid of you.” Once you face that fear, whatever yours may be, it can’t hold you in paralysis any more.

When it’s ready, when you’re ready, get your work out there anyway you can. If a traditional publisher wants to stand with you—great! Just don’t fool yourself into thinking they’re going to sit up with you in the middle of the night and rock you back to sleep.

Kind of like your kids, no one will ever care about your work as much as you do. (except your mother—for both examples.)

This is just my opinion, but I happen to think you have to stand at the center of your writing career and act as the captain of your own ship—no agent or editor is going to do that for you.

Now, don’t get me wrong, I’m not trying to talk you out of your Big Five dream—I don’t think self-publishing is for everyone. Truth be told, I actually hope it’s not the only avenue forever open to me because I’m probably the first writer in line to lick the feet of a Random Penguin should it happen to deign glance in my direction. I still want my books in Barnes and Noble just a bad as you do.

But, if it turns out that the publishing powers that be don’t want me there, I’m not afraid to stand alone, book in hand, and brace myself for silence. My biggest fear is not that I will make a fool of myself—it’s that I will stop trying.

~~~~~~~~~~~~~~~~~~

Rebecca Taylor 2000X3000Rebecca Taylor is the young adult author of ASCENDANT, a recently selected finalist for the 2014 Colorado Book Award. The second book in the Ascendant series, MIDHEAVEN, will release in 2014 and her standalone novel, THE EXQUISITE AND IMMACULATE GRACE OF CARMEN ESPINOZA, is now available.

You can find more information about her work at: Web: www.rebeccataylorbooks.com, Blog: www.rebeccataylorbooks.blogspot.com,  Twitter: https://twitter.com/RebeccaTaylorED,  Goodreads: https://www.goodreads.com/Rebeccataylor, Facebook: https://www.facebook.com/RebeccaTaylorBooks, Wattpad: http://www.wattpad.com/user/RebeccaTaylorED

 

How to Make a Damn Good Living as a Writer

By J.A. (Julie) Kazimer

 

With a title like that you’d think I’d have an answer, right?

Well I do.

Just not one writers like to hear. So let’s get the nasty part out of the way now.

Here goes: Only a very small percentage (under 8%) of working writers are making a living strictly on their writing alone, and those that are have a backlist a mile long. Whether you buy into Digital Book World’s latest report that 85% of writers make less than $1,000 a year or not, the possibility alone is a stunning one.

At least to those not involved in the publishing industry.

We know better.

We have author friends who make little more than a college student during their internship at McDonalds. We just received a check from our publisher which was less than the stamp it cost to mail, and worse, our agent took 15%. We live in a world where daily checks of our sales, in order to determine whether or not we can afford to spurge on the whole wheat bread or just buy the white, mushy crap again, are a regular occurrence.

Okay, I might be exaggerating a bit. But for most of us, if we didn’t hold a day job or better yet, an understanding spouse/partner/sugar daddy we wouldn’t be able to support our writely habit. A habit, yes. Because, let’s face it, we aren’t in this business to become rich.

Which is what I said a few weeks ago during a presentation I was giving on social media for writers. One of the attendees disagreed. He was, in fact, writing to make money. He’d done the research, found a niche, and wrote a book, a book he admits isn’t the best, in order to make a living as a self-published author. And he was making some dough at it. Not enough to retire for good, or even make rent (but close).

Now my publishing/artist ego (the one who suffered over 10 years of rejections and strife to become a published author) immediately reacted. How dare he! We write because we can’t do anything else. We write to live, to breathe, to be titled, WRITER. Those who write for money are hacks!

And then I took a step back, let go of my emotional baggage, and thought about what I now want from my writing career, which is the ability to make a living as a writer. At one point in my life, I wanted nothing more than to be published. To hold the title of author. Now, a total of 12 books in, I want to make a living wage doing what I love.

Maybe he was on to something.

Now I don’t necessarily agree that your book shouldn’t be the best book you can write. If it’s in the world, it should be the best you can give. That being said, I do think we, at least I am guilty of this, I don’t take advantage of the cold-bloodied business side of publishing. I can research who my audience is, and then gear my work toward that audience and advertising. That makes complete sense. There is nothing wrong with writing what you love, and turning it into a revenue stream.

After all, doctors don’t just cut you open and start digging around until they find what ails you. They test, and retest, looking for what needs to be added or removed, and then they get to work. And then you get a huge bill in the mail. See, the system works.

All that being said, you do have other options for making a living as a writer. In fact, I’m currently exploring one of those opportunities.

Online dating.

Or better yet, trolling the internet for anyone will to support my writely habit.

I’m a catch!

So far I’m weighing my choices. It’s a toss-up between a Nigeria Prince and a guy selling Viagra online. Both are very interested in getting to know me better.

As long as I send $50 for a processing fee.

I’ll have to check my sales…

Inspiration

By Jeanne Stein

Recently I was asked to talk about what inspires me as a writer and a person. My first automatic response was everything. But then I realized I might be confusing inspiration with the process of creation—-taking an idea and developing it into a story.

Two different things.

The muse that sparks an idea can be anything. I get ideas from newspapers, television shows, eavesdropping on strangers’ conversations, other books. Ideas float on the air like dandelion snow. You only have to hold out your hand to grab one. Ideas are the beginning of the creative process.

Inspiration is something else. Inspiration is what makes me sit down at the computer everyday. It’s what helps me through the dark days when it seems I’m fighting a losing battle against the indifference of critics and sometimes even my agent and editor. It’s fighting the urge to give up when a brand new writer comes out of nowhere and wins that huge contract complete with movie and TV rights and a six-figure advance. And then reading the book and realizing, it is that good.

We all need inspiration. Something to recharge the soul and get us excited about life. It’s that voice inside that says keep going. It’s the message I hoped my character Anna Strong would impart. It’s the voice that says women are strong and clever and capable of great bravery—-with or without super powers.

I’ve come to believe a writer needs to be his or her own inspiration. We need to have faith in our abilities and the determination to persevere. We can take strength from those around us, but ultimately, we our responsible for ourselves.

We are all our own inspiration.

~~~~~~~~~~~~~~~~~~~~~

Jeanne C. SteinJeanne Stein is the bestselling author of the Urban Fantasy series, The Anna Strong Vampire Chronicles. Her award winning series has been picked up in three foreign countries and her short stories published in collections here in the US and the UK. Her latest Anna book, Blood Bond, was released August 27, 2013. Jeanne’s newest endeavor is in collaboration with author Samantha Sommersby: The Fallen Siren Series. Published under the pseudonym S. J. Harper, the first book in that series, Cursed, was released Oct. 2013, book two, Reckoning, will be out this October.

S. J. Harper: http://fallensiren.com/
Facebook: https://www.facebook.com/profile.php?id=100000177556968

How Amazon Turned Me into a Serial Killer

Prior to September of 2012, my life was perfect. I had friends, my books were selling, and all was well. Then Amazon went and ruined my life. Forever.

And no, I am not being melodramatic.

Okay, I am, but just a little.

For those who have an Author Central page on Amazon, you know exactly what I’m talking about. For those who don’t, let me give you a little insight into the madness. An Author Central page is a page dedicated just to you, to your books, to your social media, to your profile and customer reviews. It’s a great one stop for all you. A writer/megalomaniac’s dream.

Except for one small thing.

It’s nothing really.

Just a ranking of you versus all the other authors on amazon.

Considering there are over 8 million books on amazon (probably a few million more since I typed that) you can see how you stack up against the population of Colorado and Nevada combined. Good times. Good times.

Now you’re probably asking how an author ranking made me into a serial killer. Well, it wasn’t hard. I was halfway there already. Amazon just added fuel to my fire, along with a target. 15,413 of them as of right now. Updated hourly. Makes it much easier when I don’t have to troll for victims…

You better watch it number 15,412. I’m headed your way.

No really. I have no designs on murdering at least 15,000 authors.

Not anytime soon. You can drop the restraining order Christopher Moore. I promise *wink*

So why in Amazon’s infinite wisdom did they start ranking authors, and more to the point, provided the same authors with said rankings? What can they and you possibly gain?

I wish I had a good answer.

The only foreseeable advantage I see, other than making us nuts (which while fun, probably doesn’t help amazon’s bottom dollar), is to grow more home-grown kindle authors and to have more people buy into Author Central, thereby, in the end, making for lower ebook prices (which equals more units sold) and no traditional publisher middle man.

While it can be easy as an author to get caught up in your author rank, because, let’s face it, we don’t get a lot of ego boosts otherwise. Most days are filled with mediocre reviews and rejection, often from my cat. He really hates when I serve him chicken and salmon cat food. You should check out his yelp reviews, they are downright catty.

But I digress; my point is the ranking system is a trap.

If you looked at my overall author ranking since it was born in 2012, you might think, hey, she must be doing all right if she’s ranked below 20,000 (as an author, the sanity question is still out). But you’d be wrong. While I make some money on book sales, I don’t even make enough to hit the poverty line from my amazon sales. That means, chances are, rank 15,415, 15,416, 15,417 and on and on probably aren’t either.

Now I’m not suggesting you don’t sign up for Author Central. They have a lot of good, helpful tools too for all authors. But remember, there is always an author ranked one number higher looking to bump you off.

And amazon offers plenty of shovels for sale.

Any other thoughts on author rank? Or better yet, anyone know where 15.232 lives?

*All kidding aside, I take any amazon ranking with a grain of salt. For one thing, we have no idea what sort of algorithm they’re using to rank authors. Does the number of books, the sales numbers, and how cute you look in a bathing suit matter? And what’s in a number anyway? Writers are bad at math. We’re lucky if we can add 2 +2, which is why publishers make royalty statements so hard to read.

** This is a follow up post to Amazon Ranking: From Loser to Bestseller and Back Again which I wrote on March 25.

~~~~~~~~~~~~~~~~~~~~~~~~~

J.A. (Julie) Kazimer lives in Denver, CO. Novels include CURSES! A F***ed-Up Fairy Tale, Holy Socks & Dirtier Demons, Dope Sick: A Love Story, FROGGY STYLE and The Assassin’s Heart, as well as the forthcoming mystery series, Deadly Ever After from Kensington Books. J.A. spent years spilling drinks as a bartender and then stalked people while working as a private investigator.

Learn more at www.jakazimer.com or on her writerly talk blog More Than a Little F***ed Up. She can also be found (way too much of the time) on Twitter as @jakazimer and on Facebook as Julie Kazimer.

Amazon Ranking: From Loser to Bestseller and Back Again

By J.A. (Julie) Kazimer

*The words/numbers I am about to bore you with are all true.

– You can trust me. I would never lie.

Amazon…*sigh*

Did anyone else get a little flutter just saying the word? Are your hands starting to sweat?

If not, then you probably haven’t launched a book recently. You see, Amazon is now the big dog in book distribution and indie publishing (as to if this is a good thing, that’s another discussion for another time, but let me just say, you shouldn’t trust that a corporation has your best interest at heart and/or put all your pretty Easter eggs in one basket).

In their ultimate wisdom, Amazon has kindly ranked you and your sales (try and hold your applause).

In some ways it’s nice of them since before ranking our sales an author would have only their publisher (which could take months) or Bookscan’s word (which is only a piece of the sales pie) on how well your book is doing or not doing.

So you were basically in the dark unless you hit some bestseller list.

Ah, it was such a saner time.

You lived your days writing instead of obsessing this or that particular number meant.

What does a ranking of 15,038 mean in terms of sales? How many books did I sell today? What does it mean when I drop 100 ranking points? Will someone show me how to work this damn DVR?

But I digress. This is not a tale of personal sales self-discovery. Okay, it is, but there is a bigger point.

On February 28, 2012 my first book, CURSES! A F***ed Up Fairy Tale hit the shelves.curses

This was the day my descent into true madness began (which is good to know when explaining your incoherent mumblings about sales to the guys with the white, hug-me jackets). The first few days my sales ranking hovered around 40k (for the sake of brevity, I’m going to only talk Kindle sales and not print copies). When I googled this number, it supposedly meant I was selling about 1-3 books a day (using the kindle sales rank calculator).

Cha-ching!

Yeah, I was as disappointed as you are.

Okay, much, much more. But stay with me.

I was checking my sales ranking every day, and feeling more and more desperate for sales, after all, I’d heard so many times about the horrors of a debut author’s first book tanking. I was convinced I would have to change my name, and move to Florida (Yes, I said it. Florida, a fate worse than Ohio).

Then something magical happened.

Amazon and Kensington (the publisher) worked out some deal where CURSES would be on Amazon’s month long $3.99 and under deal for the month of May 2012. Suddenly my sales ranking dropped to around 700. I hit number 2 on the bestseller list for Science Fiction& Fantasy.

For the entire month I stayed within the top 10. Suffice it to say, I checked those numbers every hour. I grew so obsessed about my ranking that I couldn’t stand to be away from the computer for long, fearing I would miss a big sales jump.

Yeah, I was a wee bit crazed.

But by June 5th my run was over, and my sales started to slump to an average of 20k once again. I still checked every day, sometimes up to seven or eight times for a nice little dip. But slowly my sales ranking obsession eased, and I could focus on writing again.

FROGGY STYLE COVEROver the next months, a couple of other books of mine were released, none setting the Amazon rankings on fire. I did see dips in my sales after certain promotions, the biggest one being when I was on John Scalzi’s The Big Idea with Froggy Style. My sales dropped to somewhere in the 5-7k range.

Which is one of the advantages of sanely watching your sales ranking, you can sometimes figure out what sort of promotional event or marketing worked. Then again, sometimes you have no idea why or what is prompting or hurting your sales.

The disadvantages are many, the main one being, everyone else can see how much you suck too!

Go ahead, look at my rankings. I know you want to. *sigh* I’ll wait.

Oh, you’re back?

Quit laughing. That’s just mean…

Anyway, since Froggy Style was released in March of 2013, I stopped watching my sales ranking so much, checking in maybe once every couple of months. I stopped because, while it’s nice to know how my books are doing on Amazon, sales rankings aren’t the whole picture.

And even more important, I have little to no control over the ups and downs. I cannot control if and when someone buys my books (Yes, I have to repeat this daily, hourly even).

I was feeling much better about my writing career and more importantly myself at this point.

A ranking was no longer controlling me or my life.

And then my latest book, a romantic suspense, The Assassin’s Heart, came out to little fanfare. assassins_heartExcept a few days after its release, RT Book Reviews gave it a 4 ½ stars as well as a gold designation, calling it ‘in a class by itself’. Odd since I’m fairly sure I’m a total hack.

After that, my ranking plummeted from 70k to 1,500 in a day. And the Amazon monkey hopped on my back once again. For three days I obsessed, didn’t write a single word, and watched as a website took control over my life once again.

As of writing this, my sales’ rank for The Assassin’s Heart hovers around 10k (I only checked for the sake of this post. I swear.)

And I’ve joined a 12-step program.

I hear admitting you have a problem is half the battle.

The other half, of course, is your internet connection.

Next time I want to talk about your author ranking on amazon, and how it can turn you into a mass murderer. In the meantime, anyone else experienced sales ranking obsession (SRO)? How do you handle it?

 

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J.A. (Julie) Kazimer lives in Denver, CO. Novels include CURSES! A F***ed-Up Fairy Tale, Holy Socks & Dirtier Demons, Dope Sick: A Love Story, FROGGY STYLE and The Assassin’s Heart, as well as the forthcoming mystery series, Deadly Ever After from Kensington Books. J.A. spent years spilling drinks as a bartender and then stalked people while working as a private investigator.

Learn more at www.jakazimer.com or on her writerly talk blog More Than a Little F***ed Up. She can also be found (way too much of the time) on Twitter as @jakazimer and on Facebook as Julie Kazimer.

The Importance of a Good Beta Reader

by Katriena Knights

If you’ve seriously pursued writing for any amount of time, you know you can’t be trusted to judge your own work. Scenes that seem wonderfully constructed in our heads are completely incomprehensible to other people. Glorious flights of poetic prose are actually pools of verbal quicksand from which no reader will ever safely return. It’s a sad truth, but a truth nonetheless.

This is why we need Beta readers.

A good Beta reader will help you find those holes in your manuscript where your brain fills in the details but a reader gets confused or completely lost. She’ll find continuity errors, wobbles in character development, and help you figure out where you’ve indulged yourself too much and could really stand to cut things down a bit.

A really good Beta reader will call you on the phone and say, “Hey, mostly I liked the story, but there’s this one thing I HATE with the BURNING PASSION of a THOUSAND MILLION SUNS. Change it.”

True story.

Yes, we’re still speaking.

My Beta reader iBloodontheIce-ART-Smallers also my best friend. She doesn’t just read my manuscripts, she also feeds me story ideas. For example, my upcoming novel from Samhain, Blood on the Ice, is entirely and completely her fault. And yes, she betaed it for me. A couple of times.

Early in the writing process, she read through some chapters and said, “Wait. Your game schedule is a complete mess.” And then she sent me a link and said, “Use this.”

The link was the entire Chicago Blackhawks schedule from the 1955-1956 season, when the NHL only had six teams. “Just plug your six vampire teams into this schedule. That way it’ll make more sense.”

I think I banged my head against a wall for fifteen minutes. It worked, though. Using the actual schedule—even though I did tweak it a little—added a background continuity that made the Vampire Hockey League more realistic. And if there’s anything that needs added realism, it’s a hockey league populated entirely by vampires.

When my final draft was ready, she told me we could get together over Instant Message on Memorial Day and go through the manuscript. I figured we’d chat for a little while, I’d make a few notes, and then I’d be off to finish my submission-ready draft.

Eight hours later (you read that right—EIGHT. HOURS. LATER.), I had about 25 pages of notes copied and pasted out of IM into a document. I was also really freaking hungry. Over the next few days, I reordered several scenes, added some exposition, and took out an entire character. (You know how they say to kill your babies? This was an ACTUAL BABY. Her whole subplot got removed. Poor thing. Maybe she’ll fit into the next book.)

That right there is what every writer needs in a good Beta reader.

I’m always grateful that my BFF happens to have a ridiculously good story sense and isn’t afraid to tell me when stuff just plain sucks. It’s the kind of objective eye every writer needs. I can’t tell you how to find your own—all I know is you can’t have mine.

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Katriena Knights wrote her first poem with she was three years old and had to dictate it to her mother under the bathroom door (her timing has never been very good). Now she’s the author of several paranormal and contemporary romances. She grew up in a miniscule town in Illinois, and now lives in a miniscule town in Colorado with her two children and a variety of pets. For more about Katriena, visit her website and blog

10 Myths about Being an Author

By J.A. Kazimer

My name is Julie and I’m an author.

You know I’m telling the truth, because it says so right there on that book —>

Anyway, people are always asking questions. The big one is “Would you like fries with that?” but sometimes the questions relate to being an author. I’m not sure how they know that I write books for a living. Perhaps it’s my author-like scent. I’ve heard all authors emit this special sort of scent- Ode to Words, but I never believed it. Not till my first book was released and I noticed this stench clinging to me. Sure you could blame the whiskey, but I prefer to think that the smelly author myth is actually true. By now you’re probably asking yourself, is there a point to this rambling?

And the answer is…”Can I supersize my drink?”

Okay, now that my order’s complete, let’s talk myths, especially those 10 little ones that cling to authors:

10.  Books are easy to write.

I hate to burst this particular bubble since most people I know say stuff like, “I should write a book.” (And they should. Everyone should try at least once, and then I would never, ever hear that statement again). But book writing (at least good, publishable book writing) is damn hard and it takes months, sometimes years to finish.

9.  Authors are all rich.

Sigh. I wish.  Like me, most authors I know have a day job or a very nice spouse who supports the author’s dream. Even semi-famous authors aren’t making the big bucks. For every six-figure book deal you hear about, there are twenty four figure ones. Worse, if you get an advance, you have to sell enough books to pay that advance (called earning out) before you make a dime on any book you sell.

The recent survey by Digital Book World hubbub showed us all, basically saying, most authors (60% Traditionally-published and 80% Indie-published) make less than $1,000 a year. Ouch. Not that I’m bragging (because I am so not, by a long shot), but I made slightly more than that last year. Mind you, I had 10 books for sale. By the time I have 1,000 for sale I might be able to afford a Venti at Starbucks….But I doubt it.

8.  Authors sell thousands and thousands of books.

To who? Please tell me where can I sell that many books? An average mid-list author with a new release will sell anywhere from 500 to a couple thousand book a year. Most books don’t even sell that many copies.

7.   Once an author sells a book to a publisher, the author can just step back and reap in the royalties.

Ha! How I wish this myth was true.  I sold my first book thinking this same thing. Boy did I learn a lesson over the next year. I had to arrange every book signing, send out all newsletters and press releases for media attention, and buy all my own book swag.  A publisher does their part with editing, printing, and distributing my book, as well as helping to promote it but most of the work falls on the author.

This isn’t Castle. No fancy, black-tie booksignings for me. I’m lucky when a bookshop will let me beg outside the doors for change. That being said, Broadway Bookstore/Who Else Books is the exception to this. Nina and Ron Else are huge supporters of the community. And it’s a great place for a signing!

6.  All books are somewhat autobiographical.

Let me answer this as quick and easily as I can: NO. No. No. No. I am not a fairy tale villain. I’ve never been a fairy tale villain. I don’t shoot people, though sometimes I want to. Nothing in my novel is me or about me.

5.  The narrator in the book is the author.

See the answer above. Whatever point of view a book is told in is a decision made by the author as a means to tell a story. I, the author, am not the narrator. I am merely the chick who types the words.

4.  The day a book is released it will be front and center of the bookstore.

Not true. Here’s another painful lesson I learned. The books you see in the front of the bookstore, well, those are there because someone, likely the publisher, paid the store to place them there. Sadly, bookstores have less and less space for books. Many are now selling e-readers in space that used to house books. So the odds of finding your book on a store’s shelves are about 30/70, even less if you aren’t published by the Big 5.

3.   Authors love attention and talking about their book.

Some do. Others, like me, would rather not be the center of attention. But it’s the nature of our business. If I want to succeed I have to tell people about my book. I’m getting better at this, but the idea of trying to sell my book to a stranger is still hard.

2.  If a book has vampires, ball-gags, or a kid named Harry in it, you’ll make millions.

False. Please, for the love of all words, stop writing to what you think the market is or wants. If J.K. Rowlings or Stephenie Myers jumped off a bridge would you? Be fresh. Be unique. Be yourself.

10.  All authors are young, sexy and hip.

That one is obviously true.

Any myths you would like to add? What are the questions non-writers ask you and how do you respond?

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J.A. (Julie) Kazimer lives in Denver, CO. Novels include CURSES! A F***ed-Up Fairy Tale, Holy Socks & Dirtier Demons, Dope Sick: A Love Story, FROGGY STYLE and The Assassin’s Heart, as well as the forthcoming mystery series, Deadly Ever After from Kensington Books. J.A. spent years spilling drinks as a bartender and then stalked people while working as a private investigator.

Learn more at www.jakazimer.com or on her writerly talk blog More Than a Little F***ed Up. She can also be found (way too much of the time) on Twitter as @jakazimer and on Facebook as Julie Kazimer.