The AHA Moments

Every writer has one—or two—or three.

When I first started writing fiction, I was writing blind. I was a trained journalist and understood non-fiction, but writing a novel… Suffice it to say, it presented a number of new challenges. At the time, we were living in Frisco (Colorado), and there were no writers groups, no published authors, and no creative writing classes offered at the mountain college. Then in rode Maggie Osborne.

Maggie, a founding member of RMFW and an award-winning romance writer, moved to Summit County around 1986. Her first summer, she gave an author talk at the Frisco Library. I went up at the end to chat, and ended up cajoling her into putting on a workshop. By the time the librarian barred the door, Maggie had agreed to teach 5 two-hour sessions, once a week at her house, for $20, provided I could find at least two other writers to join in. A bargain, to say the least.

It didn’t take long to find two other interested parties, and we were brimming with excitement that first session. Maggie focused on character—point-of-view, motivation, physical attributes, flaws, strengths, desires… At the end of the session, she asked each of us to go home and write a few paragraphs from the POV of our heroine and bring back the pages the following week.

I was the only one who showed up. During the course of the week, the others had decided it was too much work, claimed Maggie was demanding too much. But I wasn’t complaining—we’d paid upfront, which meant, I had four one-on-one sessions coming with a master.

My first AHA moment came during that second class.

Here’s a sample of that early work.

“Why should I?” Lauren stepped back as Alex moved a step forward. “Look, my ex-husband introduced us. Once. I hardly know the man.” She returned Alex’s defiant glare.
Alex felt the muscles twitch in his neck. He had been furious when his contact suggested Lauren was involved in her partner’s business indiscretions. If they discovered that she knew Woodley, it would only fuel his colleague’s doubts.
“Did you mention Harmon’s accident in the conversation?”
“Yes, I didn’t realize it was a secret.” She studied him with dark eyes. “Now, it’s your turn to explain something to me.”

The important lesson that night was about POV. As Maggie pointed out, in addition to wonderful choreography, the above four paragraphs included four POV switches. Not to mention that Lauren can magically see her own “dark eyes.” It was like a lightbulb went off.

Is it any wonder that this book never got published?!

My second AHA moment came during critique.

I was at Lee Karr’s, another founding member of RMFW and award-winning romance writer. Here’s a small slice of what I offered up:

“Hello, how are you?”
“Great, great. Nice day, isn’t it?”
“Beautiful. They say it’s supposed to reach 90 degrees.”
“A scorcher, which reminds me, you were getting hot when you started asking questions about…”

The important lesson that afternoon was about Dialogue. When it was Lee’s turn, she pointed out that the dialogue served no purpose whatsoever. Her advice, make sure your dialogue does one if not two of the following things:

1. Advance the plot.
2. Characterize the characters.
3. Create suspense and intensify the conflict.
4. Reveal motivation.
5. Control the pace.

Another lightbulb moment.

My latest AHA moment came during this year’s RMFW conference. I signed up for a master class with Stuart Horwitz, Book Architecture. I’ll admit, I was skeptical. His method encourages a pantzer-plotter-pantzer/plotter type of model. In the first draft, you just write. Whatever you want, in whatever order you want. Pantzer technique. In the second draft, you apply a method for structuring the novel, cutting up the scenes and reordering them as necessary, discovering what you put in that you don’t need and what you didn’t put in that you need. Plotter technique. In the third draft, you rewrite, in any order you want. You punch up the scenes already written, write the scenes that you left out and add transitions between chapters. Of course, this is a very encapsulated version of a four hour workshop, but the point is—I think Horwitz’s method may be just what I need.

Here’s to all the AHA moments.

Including the ones yet to come. That’s why I still go to critique, still attend conferences like the Colorado Gold. It’s important to me to stretch my abilities as a writer, to always write a better book. It’s my hope that the AHA moments keep on coming.

Thrillers, Part 1 of 4

In my four-part blog series on the Thriller genre, I'm going to discuss the core nature of the thriller and what sets it apart from other forms of fiction. In three future segments, I plan to discuss the hero(es), the villain(s) and plotting and pacing. My intent is to offer some insights to fellow thriller-writers and perhaps learn something myself along the way.

The primary thing that sets the thriller apart from its cousin, the mystery, is that most often there is no whodunit. For the most part, the bad guy (or guys...assume hereafter I mean both singular and plural, masculine and feminine) is revealed fairly early on in the plot, if not the very first page.

This leads to a temptation for many aspiring thriller writers to open their book with a prologue, in which the villain incites the story through some nefarious act that sets his plans in motion. Please resist the urge. Most editors do not like prologues and neither do I. There are justifications for prologues, but they should be the exception, not the rule. Prologues are a whole other blog article.

While the primary question in a mystery is 'who?" the big question in a thriller is 'how?' How is the villain planning to accomplish his goal? This is critical for the hero to know how to stop the villain. In a mystery, on the road to finding out who committed the crime (usually murder), finding the 'why?' or motive goes a long way toward helping the protagonist sleuth to finding the culprit. In a thriller, similar but different is the 'what?" Finding out what the villain plans to do helps our hero know how to thwart him.

Which brings us to another difference. In a mystery, finding the perp is usually the end of the story, sometimes after a brief pursuit and/or capture scene. In a thriller, finding the answer to 'how' only kicks the thriller into high gear. Our daring protag still needs to execute a spectacular plan to dismantle the villain's plans. And of course when has a plan ever come off exactly as laid out? Therein lies more fun.

Your audience for a mystery is those who like the process of uncovering secrets and following obscure evidence trails to uncover even more. In many cases, the more shocking the secrets revealed the better they love it. I know that's part of what makes me love a good mystery. Your audience for a thriller are those who like action, adventure and daring do. The pitching of two enemies against each other until one comes out on top. Where a mystery is like the old card game Concentration - uncovering clues and remembering them, matching connections when they appear - a thriller is like chess - opponents making moves in attempts to misdirect and outwit each other and win the day.

Of course, like all attempts to define something complex, these definitions (mystery vs. thriller) are not all-encompassing or true in all cases. For example, I haven't mentioned how many mysteries and most thrillers include elements of romance, or how either can take place within the realm of historical fiction or SciFi, etc. As with all forms of fiction, there is overlap. I've only attempted here to lay out the broad strokes of what makes a thriller. Your results may vary.

Comedy In Fiction

LaughterOne of my favorite movies of all time, Front Page, features one of the first cinematic examples of what has come to be known as "snappy dialog": a rapid-fire exchange of witty banter and rejoinders. When a stand-up comedian drops a clunker (delivers a joke that earns little to no laughter) he can sometimes be heard to say, "On the way home tonight you're going to get that and laugh your head off!" With snappy dialog, the one-liners dropped in that machine-gun barrage can often go by so quickly you find yourself laughing at it minutes after the scene has already passed.

Examples, you ask? Well, I was recently watching a sci-fi/fantasy show set in the midst of WWII in which, as a byproduct of a sci-fi event, a group of unknowing people are healed by very thorough nano-robots of an alien virus. A woman then walks up to her physician to report, "My leg's back! I had only one leg, and now the other's grown back!" To which he replies, "Well there's a war on. Is it possible you miscounted?" This line is delivered so flatly, almost as an aside before the scene goes back to the main plot, I found myself laughing still minutes after the show had ended.

LaughterIn another example, the captain of a ship on which a bomb is about to explode is on the intercom demanding his crew find a way to jettison the explosive.

Captain: "How about we stuff it in an escape capsule?"
Crewman: "There are no escape capsules."
Captain: "Are you sure?"
Crewman: "Yes, Captain."
Captain: "Have you looked everywhere? Under the sink?"
Crewman: "Yes, Captain."

I enjoy comedic dialog, if done well, and strive to include it as much as possible in at least one of my ongoing series of suspense adventures. In an unpublished manuscript of mine there is a scene in which one character comments on a bullet wound that only creased the main character's scalp:

"What happened there?"
"Freak knitting accident."

And the dialog goes on, taking no notice of the joke. The funniest dialog is when it isn't acknowledged by the characters in the scene. In an interview, Mel Brooks once said of an actress, "She didn't do comedy. When she delivered a line, she couldn't stop herself from broadcasting it, all but winking at the camera and saying, 'Here comes the joke, folks!'" The very nature of comedy is the surprise. The funniest dialog is delivered non-sequitur, and it's even funnier when others in the scene act as if it's a perfectly normal thing to say.

LaughterDouglas Adams, celebrated British comedic sci-fi writer wrote this bit of a giggle:

"I have detected disturbances. Eddies in the space-time continuum."
"Ah...is he. Is he."
"What?"
"Er, who is Eddy, then, exactly?”

Here, an anomaly of the English language leads to a misunderstanding, giving rise to comedy.

I've heard other comedic people, writers and comedians, say comedy either comes naturally to a person or it doesn't. It cannot be taught. What's your opinion?

I often think I'm quite hilarious. Some don't agree. Which leads to another point: some comedy is subjective. I, for example, don't find bathroom humor funny, as a rule. The recent cinematic trend in gross-out humor leaves me cold. Other's nearly pass out with laughter. On the other hand, many hold that puns are the lowest form of humor. For me, contrariwise, a well-placed pun or double-meaning will send me into gales. Triple-, quadruple-meanings...the more facets an entendre has, the funnier it is.

Physical comedy is very hard to do in fiction. Don't believe me? Try describing your favorite comic strip to a reader. The challenge comes in explaining an action without dragging the joke on so long that by the time you get to the punch line the reader has already outthunk you and moved on. You need to develop a talent for pithy narrative. Good comedy writing is some of the tightest, most backloaded writing I've ever read. Even if you don't write comedy, it's good practice for any kind of writing.

An example of bad physical comedy in fiction?

"Lucy holds the football upright by the tip, an evil gleam in her eye. Charlie Brown, tongue planted firmly in the corner of his mouth, narrows his eyes and takes aim. He charges, planting his feet to pour on maximum speed. Just as he swings his foot at the ball, Lucy pulls it away. Charlie can't stop, and his momentum carries him off is feet, to where he it seems to him he is actually suspended for several seconds, time enough to scream, 'Aaaaaaargh!' When he falls he slides on the grass for a yard or so before coming to rest, staring at the sky. 'You blockhead!' he hears in the distance as Lucy struts away, not laughing, just disgusted."

This scene comes off as rather sad when written out this way. (BTW: It's my opinion Lucy secretly likes Charlie Brown. Every time she pulls the ball away she's testing him to see if he has yet become the man(boy) she needs him to be to justify her crush. But the subtext of cartoons is a whole other blog topic. One for true fiction-nerds.)

Now consider this physical scene:

"Turning the knob, she tried to open the door quietly, but it creaked as it opened. She tried to step through gaps in the crime scene tape, but it stuck to her pant leg, then her sleeve, and before she knew it she was stumbling through the door, a-tangle in the sticky stuff, hopping on one leg and trying to pull it free of her clothes."

Here the writer could have gone on to describe the scene in greater detail, and if this were any other kind of scene you might encourage them to do so. But in a comedic scene, it's only the action that convey's the humor, not the color of the door or the texture of the clothing that made the tape stick so well, etc.

One more point: strive to make your comedy as inclusive as possible. When you make others laugh at the expense of another, it's fun for your audience, but not so much for its victim. Puns aside, this is, in my opinion, the true lowest form of humor.

What's your favorite comedic moment in television, film or literature? Leave comments below.

Critiquing Can Be Hard Work, But…

When critiquing the work of colleagues, whether in a critique group or just between friends, the hardest thing is when it's a topic, genre or style you don't normally enjoy reading in your leisure time. It isn't often spoken about, but it's true. It can sometimes be an interminable slog to try to read and critique a colleague's work when it's not something you would have chosen on your own to read. It's not that they're a bad writer, in fact, they could be the best writer in the world, and it would still be like a trek through a vast, barren, hard-pack, salt-flat desert.

Actually, I take that back a little - I enjoy reading the writing of a really talented writer whatever the topic. But let's face it, most of the critiquing we do is for fellow travelers on the journey to becoming great writers, who, like us or like we once were, may not quite be there yet.

So how do we get through the torture of reading for critique something that, to our tastes, is either bitter or bland? I have five suggestions below. These are the same tactics many of us used when studying in school, reading chapters of a dry technical manual or textbook. Maybe they won't make it easier, but they should help us stay motivated to get through it.

  • Sooner begun, sooner done. It's as simple as that - the sooner we just knuckle under and get through it the sooner we will be finished and on to something we do enjoy. Don't watch the clock, stop glancing at your watch and just do it.
  • Set goals for yourself. If you're doing a full-manuscript critique, set goals of, say, one chapter, then take a break and do something you enjoy. BUT be sure to set a time limit on that break, and stick to your schedule. A half hour of TV, then back to the next chapter. Eat lunch, then back for the next chapter, etc.
  • Imagine someone who enjoys the topic or genre. What might they be thinking as they read this piece? How might they feel, what might strike them as exciting or interesting about the work?
  • Play archaeologist. This a text you found in a deep dark tomb somewhere, and inside it you just know is a single nugget of truth that could cure athlete's foot (or whatever) and if you read it you might be the one to find it.
  • Pretend you are an Audiobooks performer. Read the text out loud like a narrator, adding tone, accent, and timber to each voice, making the dramatic moments breathless and the moments of discovery triumphant.

Can you think of other ways to make the slog more palatable? I'd love to read your ideas in the comments below.

Invest in your Writing Career

If you didn’t attend the 2017 Annual Education Event last month in Golden, take a moment to kick yourself. Really.

The event was nearly sold out, and if not for a last minute storm that came through it would have been a tight fit to get everyone in, and for good reason. With a morning panel of published author, editor and agent, a small publisher speaking at lunch, and a panel of self-publishing experts in the afternoon, the full range of publishing options was well represented. We had lively Q&A sessions, specific information on what works and doesn’t straight from the editor and agent, and step-by-step instructions and timelines on self-publishing. It’s rare to have this many experts all in one place and those of us who braved the weather were well rewarded.

I often hear writers say they don’t go to workshops or conferences, or join groups like RMFW because they “can’t afford it.” I say if you want to be a published author, either traditionally or self, you can’t afford not to. Often new writers finish a story and think that because they got to “the end” it’s ready to go, only to be heartbroken when they can’t get an agent or publisher interested, or their 150,000 word tome sits on the Amazon shelf and doesn’t sell a single copy.

Attending education events can prevent heartache, and heartburn, by getting you to the place where you’re ready to submit or self-publish. It allows you to network with other writers, hook up with critique groups, and hear how other authors have overcome problems with their books. Big events like Colorado Gold have dozens of workshops that let you focus on areas you might be weak in, or you don’t know about.

Going it alone, trying to save a few bucks, will cost you in the long run. Cut back on a latte or two each month, watch network movies instead of paying for on-demand, have a yard sale and dedicate the profits to paying for a conference, or find some other non-critical habit you can cut back on and SPEND THE MONEY ON YOUR WRITING CAREER, if you actually want a career. RMFW costs $45 annually, and anyone who has attended a workshop that I moderated has heard me say it’s the best $45 you’ll ever spend. Most of our workshops are free. Conference has scholarships, volunteer opportunities, and low cost on-line classes. Genre-specific groups like Sisters in Crime or RWA offer the same things.

I know many writers, including me, don’t have unlimited funds to pay for attending events and classes, travel, software, cover art, etc. But as the adage says, fail to plan and you plan to fail. Set a budget of money you can allocate. Just $10 a month gets you a RMFW membership and you still have more than half of it left over for an on-line class or two. If you can manage $50 per bi-monthly payroll, you’ll have more than enough to attend a major conference each year, plus membership fees for a couple groups. We all have stuff we don’t need – put it on Craig’s List and stash the proceeds in your writing fund. You don’t have to shortchange your family or let bills go unpaid to support your writing habit, you just have to make a plan and stick to it.

It’s time to think about Colorado Gold in September. You still have time to register, but from what I’ve heard they will probably sell out. If you can’t swing Gold, at least get your plan in place going forward. Get the education you need to produce the best possible book you can, and WRITE ON!

 

Deep Work

This topic was suggested by Patricia Stolty, who recently stepped down as our blog administrator after years of hard work and dedication. She will be missed, but is moving on to focus on her own writing, so good luck Pat!

One of the challenges writers face, especially those just starting to focus on their writing over other professional pursuits, is sitting at the computer for such extended periods of time as it takes to churn out the roughly 60k-100k words to make a novel. They find themselves eager to answer the phone when it rings or leaping to read emails whenever the alert pops up at the bottom of their screen, or simply playing solitaire instead of writing. It's true, writing requires the ability to settle in a focus for considerable amounts of time. That is if you want to write more than a book every five years or so. For many, sitting still and typing for that long is an excruciating challenge.

Beep Work by Dr. Cal Newport"Deep work" is a term coined by Cal Newport, PhD., writer and professor, and the topic of his book of the same name. It refers to, in his words, "the ability to focus without distraction on a cognitively demanding task." In his book, he talks about the ever shortening of the American attention span, all of the demands on our attention, and even the tendency of people to simply not attempt or to give up on activities that aren't almost immediately rewarding.

Dr. Newport explodes the myth of multitasking and offers studies and interviews showing how the most successful among us are able to focus and persevere in tasks before them in ways the rest of us rarely do. He shows how deep work can actually render more thorough and solid results, and in less time than splitting your attention between several activities at once.

Finally, he offers tools and techniques to exercise and develop your own ability to do deep work, to quit flitting around from one thing to the next without ever actually completing any one of them, to churn out deeper, more complete and satisfying work product than you've been able to before. Even if you are one of those able to focus for long periods, I think there is much to learn from Dr. Newport's book.

Look, I'm no fan of self-help books. I think many of them simply restate the obvious or that which is obvious to me, anyway, in creative ways so you feel like you're learning something new. Self-improvement, to me, falls into the category of diets - if you can't stick to it, it does you no good.

But this book, I think, offers some compelling arguments for learning and putting into practice the precepts it sets forth. At the very least it's worth a look.

Asking for Advice: A How-To…Avoid Letting Advice Drive You Mad

RFortune Cookieecently, I posted two possible covers for an upcoming endeavor on Facebook, asking for, yes, you guessed it, the dreaded ADVICE.

You see, I love hearing thoughts on cover art, on manuscripts, on marketing as well as how to live a better, more productive writerly life.

Advice can be the best thing EVER.

And then again, it can make you want to rip your hair out, piece by dyed-poorly piece.

The problem for me, comes in picking through the feedback. For example, when one person chooses one cover, and the other the second one, how am I to know who’s right? Aren’t both opinions valid?

Yes, everyone’s feedback is valued and valid.

But not everyone’s advice is right for me, and my work.

Therefore, to save myself from crying (mostly because it gives me raccoon-eyes), I’ve developed some advice for advice.

Aren’t I the clever one?

* Stop sneering. I do know how lame I am.

My advice for advice is as follows:

  • Ask specific questions to get what you need
  • If you don’t understand the feedback or need more, ask
  • You don’t have to accept every bit of advice
  • Just because someone says something doesn’t make it right for you
  • Weigh the advisor’s knowledge on the content in your final decision
  • Accept the very real fact that you cannot please everyone
  • Ask for advice in the right places – know your advising audience
  • Take risks – Don’t get locked inside your worldview

Being open to advice greatly affected my cover design. I had specific advice that has transformed my thinking about the cover. I plan to use my writerly tribe next to determine the best cover blurb.

The one thing I didn’t add above, and perhaps the most important albeit intuitive advice is, be grateful for every single word. Thank you, tribe. If I don’t say it often enough, thanks to each of you. Thanks to those who helped me last week. Thanks to those who continue to beta read and critique, just not me, but our community.

RMFW writers are amazingly supportive and I appreciate all of you more than I can say.

In that vein, please tell us in the comments the best bit of writing advice you’ve received. How did it affect your work? What advice would you give a beginner or even a professional?

Perspective Lost and Found

Sometimes, if you take a break from your current WIP for an extended period of time, you lose focus on it. The next time you sit down it becomes hard to recapture the tone, the pace, the perspective on the work that you had when you started it. This can sometimes be especially true for those who write series, between books. This is what I'm struggling with now.

The first book in the series was so much fun to write, and I had all the time in the world to play with it, make it fun and exciting and frankly just wing it. That one was a phenomenal success. Now, faced with the daunting task of writing the second, having taken a few months off to write two other books (one a part of another series, the other a stand alone) I find myself struggling to make this one meet and, to some degree, exceed the first.

The problem is tone and perspective. There is a particular mix of chaos and complexity to the first thriller that made it so popular, the sense of not knowing what was going to happen next. But also a sort of Romancing The Stone pseudorealism to the action, things a little too fantastical or whimsical to ever happen in real life, but still fun to read. That's what I want to recapture in the sequel, while upping the stakes.

Here is how I got past the block.

First, I reread the first book, taking notes on things that I might revisit in the second book. Not just big things but little things that might make the reader chuckle to see reprised. Then I outlined the second book. While I've sometimes done this in the past, I usually just wing it. In this case it was absolutely essential that I outline the book, to help me with pacing. Lastly I watched several of my favorite pseudorealist action movies; the aforementioned Romancing The Stone, The Man With One Red Shoe, Knight and Day, the Indiana Jones flicks, etc.

When it's time to write, I set my Pandora to music conducive to the mood I want to cultivate, certainly not brooding or mellow, but not hard and driving rock either. Something strong, but also quick and exciting. For me, often, soundtracks to other movies help.

Lastly, I sit and before I touch the keyboard, I take a brief moment of meditation, wiping my mind of any ancillary concerns or stresses, concentrate on the feelings I want to put on paper. Then I write. I don't stop, I don't take breaks, I don't go back and edit myself. I write. I push away any other thoughts that may stray in, and I keep writing, building a momentum that will hopefully stay with me when I do walk away from it for a meal or whatever.

I know I'm doing it right if I find it hard to walk away, if even when eating or running errands or watching TV, I keep thinking about my book and feeling excited about what I'm writing, eager to get back to it.

So that's what works for me. Let me know if this helps you, too.

What Is This Blog Post About?

Into The DistanceSometimes an idea for my next post on this blog comes to me in a flash, all at once, all written in my head. Other times I struggle. Sometimes the struggle is to come up with an idea, sometimes the struggle is to pick from way-too-many ideas teeming around in my head. Today the struggle is that I have all kinds of disjointed thoughts about writing flitting around back and forth like an unruly flight of starlings, some near misses but never a collision, and no single thought amounts to a full and complete blog post. I'm trying to decide if any combination of thoughts might amount to one. Let's explore together, shall we?

One thought came to me as I binged on several movies and TV shows in rapid succession during a recent convalescence, interspersed with news coverage of the recent "peaceful" transition of power in Washington DC. No, this isn't a political post, as such. However, I saw vast numbers of people who desperately clung to their own paradigm of the world, so consumed with insecurity in their own beliefs that they simply - and quite publicly - flat-out refused to accept any reality that clashed with what they so desperately wished to be true, in the face of facts quite to the contrary. Often making up things out of whole-cloth in a shocking attempt to negate reality, and convincing themselves fully that their made-up things were true.

This got me to thinking about those who read what I, as a novelist, write. They are not reading my stories in a vacuum. They bring their own paradigm to the experience, as had I when I wrote it. To the degree that their paradigm clashes with mine, there is a sliding scale to which they are willing to continue reading. Some might accept my paradigm and still enjoy the story, perhaps even altering their own to some degree because of what they read. Some perhaps not, but still appreciating my vision of reality. Then again some, if the shift between my paradigm and theirs is too right-angle, might reject my story out of hand, some not even finishing it. Some who, I submit, are insecure in their own strata of beliefs, might feel threatened by my outlook, to the degree that they feel compelled to pen a particularly acid-laced rant in a review of my book.

I, myself, have only been unable to finish two or three fiction books because I couldn't tolerate the premise, but there was at least one book that I literally threw across the room in rage before I even knew what I was doing. Others I have put down it disgust, only that one gave me such a visceral reaction.

The point is, each reader who comes to peruse our work is diverse from any other at the margin, and in a spectrum those differences become vast. Can we predict what any one person is going to think of our writing? In some extreme cases perhaps, but at the margin I suggest it's impossible. There are just too many variables.

I often make the point that market chasing is a fool's games. Trying to read market trends and writing to what's currently selling is the quickest way to insanity, especially given how fast our market shifts. It's why the term "sell-out" is spoken with such disdain - people who attempt to do so fail more often than they succeed and often in the process lose sight of their own original motives for writing.

Just ask any published writer who sold the first book of a series that they wrote after years of market chasing. It's exciting at first...until they realize they have to write a sequel, and another, and yet more, all based on a premise they shopped for, not one for which they felt any real passion or love. Suddenly they're locked into a vortex of having to churn out book after book on a story line they feel no real connection to and invariably grow to hate. This also consumes all of their writing energy and time and leaves little or none for them to pursue the writing they always wanted to do from the beginning.

I have always encouraged other writers to write what they like to read, write what they love to write, write for themselves. The readers will come. The right readers. The ones who will love what you write because they can sense the love, the integrity, the heart with which you write. You will be much happier writing what you enjoy, and that will come through as well. You will write better because it's what you love. And you'll save yourself a lot of tail-chasing, teeth-gnashing, and head-to-brick-wall contact.

Advertise or Die

I recently had a brief email exchange with Janet Lane on a blog entry she was writing on the topic of book marketing, a topic that I hate. On later reflection I decided to add my own thoughts to hers, which you've no doubt read, precisely because I hate the topic so much.

(Janet: Forgive me if I step on your topic here, I walk only in your shadow.)

Much has been written about how writers are introverts and not easily given to socializing, networking, and schmoozing, all of it true. Marketing is my least favorite part of writing, and I strongly suspect I'm not alone. Marketing is hard for me, and while it comes easily to some, there are even those out there who claim they enjoy it but who are, empirically by observation, not very good at it. Marketing is an art, a skill, one not easily acquired and impossible to fake your way through.

First, when you advertise, remember that you are not marketing this one book. You are not even marketing your entire collection of publications. You are marketing yourself. You want to build an audience not just for your most recent release, but for future releases as well. Marketing yourself is entirely different than trying to sell a product. You have to give others a reason to read what you write, make them intrigued enough to do so, which means bragging on yourself. And yet, to stay likable, you can't come off as bragging about yourself. Doing something while not seeming to do it at all is like trying to pick up a pencil without actually picking it up.

We also live in a climate of very savvy consumers these days - people are very acutely aware of when you are trying to sell them something. Everyone has had the experience of being set upon by a salesman the moment we enter a store or used car lot - we cringe and recoil and are uncomfortable, even resentful, of this kind of hard-sell tactic. It leaves a bad taste in our mouth, and these days we are more likely to walk away having bought nothing than giving in to the pressure.

The term channel-hopping refers to the act of changing the channel on a television every time a commercial comes on. On-demand television must disable the fast-forward feature of their programs because they know, if given the freedom, viewers would much rather skip a commercial than watch it. Commercial-free streaming services have become ever more popular. Web browser ad-blockers sell quite well. I myself am a charter member of the national do-not-call list, and I faithfully report every unsolicited sales call I get. Hell, I never even answer the door unless I'm expecting someone. In short, consumers want to buy, but by and large hate to be sold something.

So now we have to market ourselves while NOT bragging on ourselves, and sell books without seeming to sell books. A more impossible task was never set before mankind.

What's left to us? Mostly indirect sales techniques. In personal appearances you'll notice people will avoid your table. I like to engage them on something entirely unrelated to the books so obviously stacked around me. I comment on the weather, or something they are wearing, or on anything else. I do not address the books I am selling until they ask. I answer their questions succinctly, never going on-and-on or offering any information they did not ask about. And the minute they pick up a book and start to leaf through it I shut up and walk away. From that point on they will buy or not, you have no further control over it.

If you don't keep a blog, start one. But don't write about your books and how good they are and how everyone should buy one. Instead, interview other writers or industry professionals, or write about topics peripherally related to the themes covered in your books. If your books are mysteries, write about other unsolved crimes in current media. If you write romances, then blog about prominent figures who have recently gotten married or divorced. You get the idea.

Keep your books, with buy links, prominently visible on your blog pages, just don't try to sell them directly. The hope is that people who happen upon your blog and like what you have to say on other topics will be spurred enough to check out your books and maybe - hopefully - buy them.

(NOTE: For god's sake, don't get political in your blog. In our current hotly charged, cavernously divided political climate it takes very little to alienate half of your consumer base with an off-hand reference to topics about which very few agree. Steer clear.)

Participate in events, such as book fairs, book giveaways, library drives, etc. Volunteer for things such as public speaking engagements, guest blogs, organizations that dovetail with the topics you write about. Send letters to editors, comment on others' blogs, leave thoughtful reviews for books by other writers on places like Amazon and GoodReads.

The point is, marketing is never going to be easy, and it gets harder as our industry changes. Your best bet at selling more books is to keep your name as prominent and visible as possible while never hard-selling your books or alienating possible buyers. Finding that marketing sweet-spot is as elusive as that cat hair tickling your nose that you can't quite seem to find. And frankly just as annoying. But keep at it - you're only certain to fail at the things you don't try.