Marketing. For many authors it’s a dirty word. When I go to RMFW events and talk to aspiring authors, I get the distinct impression that the real reason so many people pitch to agents and chase a traditional contract is because they just don’t want to do the marketing. They want to be pretty writer…
Tag: social media
#HowToUseHashtags
During the 2019 Colorado Gold Conference in September, I am facilitating a four-hour intensive look into as many aspects of fiction book marketing as I can fit into the “short” time frame. Since I joined RMFW just two summers ago, I have sat at the feet of some of the most amazing and prolific authors…
Books don’t sell themselves–or do they?
No, they don’t. They really, really don’t. I hear writers say all the time how great their book is, and yet, no one seems to be buying it. And they can’t figure out why? As a writer, no matter where you are in your journey, it’s important to remember that like most consumer products, your…
Reformation
No, not that one. But they’re related. Part of my semi-regular practice as a professional is a periodic marketing scan. I try to remember to do it at least once a year, but I sometimes forget. I tend to discount changes that challenge my assumptions, until I get clubbed upside the head with a clue-by-four….
How to Keep Your Newsletter from Sucking (Part Two)
When I left you on January 8th, I promised to tell you how to build your mailing list and actually sell books using your newsletter, after I screamed about people doing just that on the last post. But I promise to also share with you just how to do it without people hating you. But…