5 Tips for Successful Audiobooks … by Richard Rieman

You wonder if an audio version of your book is a good idea. Maybe you listen to audiobooks – perhaps a Harry Potter book with Jim Dale doing over 150 different voices – and you think, it’s probably much too complicated and expensive.

Here are some common audiobook misconceptions:

1. Underestimating Audiobook Popularity

At a time when eBook popularity is waning, audiobook listening on Audible grew 38% last year. Audiobook sales growth is up 35% worldwide after 20% increases 2 years in a row. Listening on smartphones is the fastest growing way people are enjoying audiobooks. Automakers such as Honda and GM are now including audiobook apps from Audible and iTunes in their new cars.

Audiobooks also have their own fan base, so it’s a way to sell more books!

2. Overestimating What Creating an Audiobook Costs

As recently as 10 years ago, audiobooks could cost $30,000 or more to produce. Getting a recording studio, voice actors, audio editors, music rights and more meant that a major publisher would be needed.

Now, thanks to the growth of self and independent publishing in the audiobook world, and the explosion in the number of narrators with home studios and editing skill, high quality audiobooks can be produced for less than $3,000. If you are willing to share your sale royalties with a narrator/producer, the upfront cost can be reduced to several hundred dollars or less. Amazon created ACX, the Audiobook Creation Exchange, to make it easy for you to find narrators for both fiction and non-fiction titles at relatively low cost.

3. Settling for a Good Voice Instead of an Actor

When choosing a narrator, you can easily be seduced by a beautiful voice. But what you need to look for is a voice ACTOR, who can distinguish characters by subtly using different vocal tones and inflections and glide easily into the changing emotions of your story. For nonfiction, a skilled narrator can hold your interest for hours by talking to you, not by reading to you out loud. Get a great storyteller, not just a great voice.

4. Narrating It Yourself When You Shouldn't

There are a few good reasons to narrate your own book:

• It’s your book and your words, so you can tell your story best. You know your characters, your story or subject, and the thinking behind your words better than anyone else.
• You keep more money. If you pay a narrator, you will either share royalties or pay them upfront to produce your audiobook. When you narrate your own book, your audiobook royalty payments go to you (after your publisher or Amazon take a big chunk of it.)
• You can be your own narrator if you have acting or radio/TV experience or have done lots of public speaking.

None of the above? Then get a professional to do it. It's a lot harder than it looks, and do you really want the bad reviews that come from a poor narrating performance when listeners judge you against the professionals?

5. Not Promoting Your Audiobook

It’s great to produce an audiobook, but if it falls in the forest, does it make a sound? Your audiobook needs to be shouted out to your fans and new listeners.

• Include an audiobook sample in all promotions. The “retail sample” required by ACX is ideal for this. Your book cover and audio clip can be used in all social media and your website.
• Request listener reviews from all your contacts and use a review service like Audiobook Boom.
• Create a promotional video like this one for Denver author Catherine Spader’s dark fantasy “Feast of the Raven.” You can engage a book trailer expert or use a resource like Animoto for less than $100.
• With future books, try to time your audiobook release with the print and e-book versions, so all your efforts can simultaneously share your promotion efforts.

Audiobook production, just like producing a paperback or eBook, is not easy. But it is worth it, especially when you are creating both a new fan base and new revenue stream for your already existing work.

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RMFW member Richard Rieman of AudiobookRevolution.com is an audiobook self-publishing consultant, a top Audible narrator, and an in-studio producer of authors narrating their own titles. Richard is author of “The Author’s Guide to Audiobook Creation,” Gold Medal Winner of the 2016 Global eBook Award in Writing/Publishing.

You can learn more about Richard and his projects at his website Audiobook Revolution Productions. He can also be found on Facebook, Twitter, Google+ and You Tube.

This is part three of a four-part series on audiobooks by Richard Rieman. Part one: Bringing a “Mostly Dead” Book Back to Life in Audio. Part two: Voices in Your Head: How Audiobooks Can Improve Your Writing.