Tag Archives: The Broadway Book Mall

Bookends at the Broadway Book Mall

By Liesa Malik

Malik_RonandNinaElseWhat can you do when you and your spouse own more books than is possible to read in a lifetime? Open a bookstore, and end up with even more volumes, of course. For Ron and Nina Else, this is just what happened, and for the former Human Relations specialists with the government, it is a dream comes true adventure.

Ron and Nina own Who Else! Books, within the Broadway Book Mall on Broadway at Cedar. The mall houses nine vendors with a large variety of new and used titles, and a thriving community of both writers and readers to keep the place a Denver must see.

Malik_BooksonBench“We went into book selling to get rid of some of our extra books,” said Nina. She glances over at Ron and they both begin to chuckle.  The Broadway Book Mall is overfilled with books, posters, and other items on just about every surface, and tucked into every corner. Ron adds his own special perspective. “I think we’re hopeless book-aholics,” he says.

The couple, married for 28 years, has been working side-by-side since they opened a stall at the former Denver Book Mall just a few blocks north.  He is gifted in display and stocking, and she handles the bookkeeping and general operations.

As word came that the old store was closing, Ron and Nina made a play to buy it out, but the deal fell through. Undaunted, the couple took a group of nine other booksellers and re-opened at their present location. For over four years they have been a staple of the surrounding community.

“The good part of opening this mall was that we got to choose the people to bring with us,” said Nina.  “We selected them carefully, and only one person has since left—and that was for health reasons.” The criteria that the Elses used to select the vendors were:

  • The people needed to be in the new venture for the love and knowledge of books
  • They had the business skills to close out the cash register properly each evening
  • They had to be very good with people. Very.

Malik_LogoAlthough the Elses are the owners of the mall location, for all intents and purposes this is a cooperative venture with several operational decisions being made by vote.  That’s how they came up with the name.  And Ron quickly points out that the moniker is so good they could even use it if they moved to New York. Nina looks over to shake her head and smile.

Another vote determined that unfortunately, there couldn’t be a cat mascot in the store.  A few people had allergies, so that plan wouldn’t work.  Instead, the Elses put out water dishes and welcome neighborhood dogs in for a drink and a treat.  Nina prefers dogs to cats anyway, and the dogs seem to know this.

One canine friend, Carl, brings his realtor dad in frequently. But Carl is part active foxhound, and he tends to bang into corners and other things. Ron and Nina came to the rescue.  They put out plastic corner covers that they call “Carl’s Corners,” and all is well.

The Elses’ strong devotion to community and authors make them a favorite for authors in search of a good book signing venue. “From the beginning, we made a commitment to support local authors,” said Nina. As a result they tend to carry a wide variety of local authors.

“I just think local authors become such friends over the years,” said Nina. “I cherish that.”

And the Elses prove the point every day, both with their customers and their colleagues.  Laura Givens, artist and another vendor within the Broadway Book mall said, “They are definitely an old married couple, very much a pair. When Nina broke her foot Ron was as nice as butter in your mouth to her. We’re happy to be with them.”

You might even say that Ron and Nina make a perfect set of bookends for the Broadway Book Mall.

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Liesa MalikLiesa Malik is a freelance writer and marketing consultant originally from Bloomfield Hills, Michigan, but currently living in Littleton, Colorado with her husband and two pets. She has always enjoyed reading mysteries, from The Happy Hollister series, through Trixie Beldon and into Reader’s Digest’s Great True Stories of Crime, Mystery and Detection. A graduate of the University of South Florida with a degree in Mass Communications,

Liesa has built on her writing interest with long-standing membership in Rocky Mountain Fiction Writers and recently joined the board of Rocky Mountain Mystery Writers of America. She is the author of Faith on the Rocks: a Daisy Arthur Mystery. Most days you can find Liesa either at her desk or at a local ballroom dance studio. For more about Liesa, please visit her website.

Post Conference Post

By Julie Kazimer

Well it’s done. Another fabulous Rocky Mountain Fiction Writers Conference is the books. My head swells with information, not to mention a little too much time in the hospitality suite. I met new and old friends alike. This conference had over 100 new attendees. First timers are the lifeblood for us old hats, at least for me. I love the excitement and buzz in the air as people explore new writing and craft territory.

And let me just say, there was plenty to learn. Being a total, all knowing publishing pro, I opted for the business/career track of workshops. I was not disappointed. Okay I was, only in that, I found out I am NOT a total, all knowing publishing pro.

Bestselling author and indie pub guru, Jeff Shelby led us on a few wonderful forays into e-publishing. Carnia Press editor, Jeff Seymour (a personal hero since he saved my workshop by loaning me his laptop) taught a riveting class on how to write back cover copy for indie publishing. I took advantage of this right away, and I swear my cover copy has never sounded better.

The famous Susan Spann did her stuff by teaching us some legalness when it comes to author and publisher rights. Bree Evrin taught us social media illiterates how to hashtag like the best of them. Lynda Hilburn shared secrets on how to fix that one thing…the thing writers dare not mention…rhymes with Biters Lock. Rockstar Angie Hodapp shared her expertise on vivid description. Mario Acevedo, Warren Hammond and Betsy Dorbusch crushed it with a panel on two of my favorite things, crime and noir. The agent and editor panels were, as always, fascinating. And how could I forget Karen Lin’s Book to Script workshop. I’m ready for my close up, Mr. Deville. And all the billions in royalties once I become the darling of Hollywood. (No, I am not still drunk from my extended time in the hospitality suite). There were plenty of other amazing workshops and presentations. Forgive me if I didn’t mention yours. The editors, Pat and Julie like me to keep my posts under a million words.

What else to share? The Friday night booksigning was a blast. Nina and Ron Else from Who Else Books (The Broadway Book Mall) are two fo my favorite people to see at the conference. Not only do they sell my books, and make me look good while doing it, but they are wonderful people. As I arrived at my booksigning station this year, a small package sat in front of me. Nina had given me a tiny princess who grows 600% in water. Now I should’ve read the directions more carefully, because it did say in water, not whiskey. But I love my tiny princess at the same, and Nina for giving it to me.

That same night, Writer of the Year, Linda Hull, gave an inspiring speech about persistence, pain, and the joys to be found in both publishing and in the Rocky Mountain Fiction Writers organization itself. This is a woman who spent years waiting for her big break, suffering the ups and downs of the industry, and now is quickly rising to the top. I wish her and the other Writer of the Year nominees the best, as well as all those who finaled and won the Colorado Gold contest. You are great writers who are moments away from achieving your dreams.

Thank you to all the wonderful volunteers who made this conference possible, especially Vicki Law and her cohorts, who raised over $4000 for CO Flood relief. And a huge shout out to Susie Brooks, the conference chair. Great job by all.

Here’s to hoping all of you who pitched to an agent or editor fulfill your publication dreams. And thank you to all my new writerly friends and my old ones as well for a fantastic weekend. Now quit reading this (in a few more sentences) and go write!

There was so much more to share, but I’m exhausted.

What was your favorite conference moment? And does anyone know where I left my left shoe? I can’t seem to find it. I know I had it at dinner…

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J.A. (Julie) Kazimer lives in Denver, CO. Novels include The Body Dwellers, CURSES! A F***ed-Up Fairy Tale, Holy Socks & Dirtier Demons, Dope Sick: A Love Story and FROGGY STYLE as well as the forthcoming romance, The Assassin’s Heart, and the upcoming mystery series, Deadly Ever After from Kensington Books. J.A. spent years spilling drinks as a bartender and then stalked people while working as a private investigator.

Learn more at www.jakazimer.com or on her writerly talk blog More Than a Little F***ed Up. She can also be found (way too much of the time) on Twitter as @jakazimer and on Facebook as Julie Kazimer.