The Lourey/Baker Double Booked Tour … by Shannon Baker and Jess Lourey

2016_Shannon BakerHi Guys! (waving from sunny Tucson)

Being here today feels so much like coming home. I’ve been a member of RMFW for over 20 years and if I’ve gained any knowledge of business and craft (and let’s hope some of it stuck) I owe it all to RMFW. So even if I’m soaking up the desert instead of the Rockies (and you don’t know how much I miss them) I always feel like RMFW is my writer home.

So imagine how excited I am to bring Jess Lourey home with me. She’s not a stranger to a lot of you. Jess is the author of the Murder by the Month series from Midnight Ink. If you haven’t read them, you must. They are a ton o’ fun. She taught at RMFW’s one-day May workshop in 2013 and if you were there, you know how lucky we were to have her. Today, she’s here to talk about her upcoming thriller, Salem’s Cipher, featuring agoraphobic cryptanalyst Salem Wiley, who finds herself both target and detective in a modern day witch hunt. This is one smart book, full of twists and turns, and such cool stuff you will hold your breath the whole time. (Not literally, ‘cause then, you know, you’d die.)

2016_Baker_Stripped BareAnd I’m here to talk about my new book, Stripped Bare. It’s been called Longmire meets The Good Wife and is about a woman sheriff in the Nebraska Sandhills. Both books release on September 6 and are available for pre-order. Salem’s Cipher. Stripped Bare. This is our first stop on the month-long, pre-launch—cue angelic chorus—Lourey/Baker Double Booked Tour, and I got to pick the topic so I decided both of us will give a tip about marketing and promotion.

I don’t know about you, but for me, marketing is hard. Planning, researching, angsting, peopleing. (Writing books is hard, too, with much of the same hardness topics, but stick with us on the—angels singingLourey/Baker Double Booked Tour, and we’ll give tips and clues on dealing with much of it.) Most of us have a hard time saying, “Read my book. Read my book,” but in the sea full of books, we have to do something to alert the fishermen hungering for ours where to cast their line. Good marketing is a service to readers, really. And those who do it correctly are saints—a little more angels’ song.

Didn’t your mother ever tell you that many hands make light the work? No? Well, mine didn’t either, but she should have. And, a road trip is ever-more fun with a buddy. Jess and I discovered we both have books launching on the same day. Jess is one of my favorite people to hang out with. She always makes me laugh or think deeply about life (which makes me squirm but is good for my personal character development).

But even more important than my good time, if we want to perform the selfless service of informing people about our books, we should do it with some humor, something interesting, and add some value for readers. So, ta da, welcome to the—you knowLourey/Baker Double Booked Tour.

My marketing tip of the day is have fun, or as much as you can, because if it’s fun for you, hopefully, your efforts will be less like “Buy my book” and more like a public service announcement with some value added.

Jess, when I got my contract with Midnight Ink, you were one of the first people I contacted about how to market. You told me a lot of methods you’d tried. Now, after 13 books, can you tell us what you’ve learned? (Not everything you’ve learned obviously, because you’re really smart and know a lot.)

2016_Jess LoureyCripes, Shannon (Jess here), everything I’ve learned fits on a one-sheet handout. Seriously. Especially when it comes to marketing, where there is only one surefire method: make a sex tape. But for those of us from Minnesota (where the women are pale, the men quiet, and the sex is done rarely and in the dark), we must look to riskier routes. Obviously, you begin by writing the best book you can, and then…forget the book trailers, for sure forget the swag (postcards, bookmarks, and pens do not a book sell), and give yourself a time budget for marketing.

For example, I spend 5 hours a week on marketing in the three months leading up to a book release. That doubles to 10 hours a week the month of release. I treat marketing like a job during those allotted hours, and I do my best not to think about it outside of that time. There’s always one more thing I could do, and I refuse to make myself crazy by chasing that.

2016_Lourey_Salem'sMy favorite marketing avenues during my allotted marketing time: guest blogging (because it’s like having grandkids in that you get all the fun and don’t have to change any diapers); reaching out to reviewers to offer the NetGalley link to my latest; setting up signings at bookstores that handsell; posting to Facebook, Twitter, and Pinterest following the social media rule of thirds: a third are personal posts, a third are blatant self-promotion, and a third are useful posts (writing tips, for example); and setting up writing workshops.

I choose those routes because I enjoy them (more or less), which brings us full circle to Shannon’s advice, with which I’m about to craft an open-faced advice sandwich with my advice as the single slice of bread: choose marketing efforts that sound fun to you, and put yourself on a strict time budget because if you don’t, you’ll always feel there was one more thing you could have done. Then, get back to the writing, because after all, isn’t that why we’re here?

Jess is giving away a Salem’s Cipher and I’m giving away a Stripped Bare. Tell us your marketing advice or leave a comment for a chance to win. Comment before midnight MT, Saturday, August 6th.

But wait, there’s more!

If you order Salem's Cipher before September 6, 2016, you are invited to forward your receipt to salemscipher@gmail.com to receive a Salem short story and to be automatically entered in a drawing to win a 50-book gift basket mailed to the winner's home!

If you order Stripped Bare before September 6, 2016, you are invited to forward your receipt to katefoxstrippedbare@gmail.com to receive a Kate Fox short story and be entered for a book gift basket mailed to your home.

Pop on over to Pat Stoltey’s Blog tomorrow as we continue the—angels singingLourey/Baker Double Booked Tour. We’re going to sit back with a glass of wine and talk about all kinds of stuff.

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Jessica (Jess) Lourey is best known for her critically-acclaimed Murder-by-Month mysteries, which have earned multiple starred reviews from Library Journal and Booklist, the latter calling her writing "a splendid mix of humor and suspense." She is a tenured professor of creative writing and sociology, a recipient of The Loft's 2014 Excellence in Teaching fellowship, and leads interactive writing workshops all over the world. Salem’s Cipher, the first in her thrilling Witch Hunt Series, hits stores September 2016. Visit Jess at http://jessicalourey.com/

Shannon Baker is the author of the Nora Abbott mystery series from Midnight Ink, a fast-paced mix of Hopi Indian mysticism, environmental issues, and murder set in western landscapes of Flagstaff, AZ, Boulder, CO, and Moab, UT. Seconds before quitting writing forever and taking up competitive drinking, Shannon was nominated for Rocky Mountain Fiction Writer’s 2014 Writer of the Year. Buoyed with that confidence, she acquired an agent who secured a multi-book contract with Tor/Forge. The first in the Kate Fox Mystery Series, Stripped Bare is set in the isolated cattle country of the Nebraska Sandhills, it’s been called Longmire meets The Good Wife. Visit Shannon at www.Shannon-Baker.com.

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38 thoughts on “The Lourey/Baker Double Booked Tour … by Shannon Baker and Jess Lourey

    • Welcome Shannon and Jess — I’m very excited to see you here today and at my place tomorrow. This double-booked tour is a great idea. And thanks for the heads-up on the Goodreads giveaway, Shannon. I’ll spread the word on that too.

    • You can consider the whole RMFW membership the host for the Double-Booked tour, Jess, and we’re happy to have you ladies tell us all about this wonderful marketing idea you two have going. I’m taking notes…

  1. I don’t have any marketing tips as I’ve never had to market a book (yet) but I will say that, as a reader, feeling a connection to an author makes it more likely that I’ll buy their books. So I guess any tip or advice I have is on your blog tours be yourself as much as possible. If people like you (and who wouldn’t love both Shannon and Jess?) they’ll be more interested in your work. 😊

  2. Here’s the marketing advice I’ve got from a couple of sources; Get an email list and send out regular updates. Whether your waxing poetic about the craft of writing, or giving away short stories for your most loyal readers, (who are on your email list,) an email list gives you a way to talk to your book fans and get the most loyal to buy first.
    If you’ve decided to give away short stories in your book world as a thank you to your email list, I have heard that the same people who read those for free will also willingly buy them bundled as an anthology, later on. NEW REVENUE STREAM!
    Great article, ladies!

    • Great advice, Jason! As a matter of fact, both Jess and I are giving away short stories. One for signing up on our websites for our newsletters, and one for receipt of a preorder.

  3. Hi Jess and Shannon,
    It’s great to see you here, and I wish you both the best of luck on your blog tour. My marketing advice is to have a giveaway on the Goodreads site and turn on the Q&A function on your author page there, so readers can feel free to ask questions and make a personal connection with you there.

  4. High five, Shannon and Jess! I had the very great pleasure of beta reading Sripped Bare, and I have to say, Kate’s one of my favorite characters – as is Shannon! Jess, I look forward to reading Salem’s Cipher – gonna pop over to Amazon in a minute.

  5. Make it easy for readers to find you. Build a relationship via various methods. Be yourself. Do book signings if you can. Make public appearances.

  6. It’s great to get exacting information on what works for others – thanks to both of you. When my e-book first came out and I didn’t have anything to sign for fans, I printed color cover and back, and the first 3 chapters in a 5×8 “catalogue style” booklet and signed that. It worked really well as readers could see the great cover art, and read a bit to make sure they liked my characters. I still keep some on hand to give out at workshops, etc.

  7. I’m no marketing genius, but I think Facebook and social media are a really good start. Also book tours and reviews from the blogs let people know about the book.

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