By Mary Gillgannon
It’s not easy being female and a writer. As a woman, you’re less likely to be taken seriously or to gain the respect of the public and your peers. If you write romance, as I do, the trials are even greater. The implication is always there that anyone can write “one of those trashy little books.”
I’m used to that kind of attitude and mostly shrug it off. But I’ve recently become aware of another burden of being a woman who writes fiction. Females are trained from early childhood to be empathetic, social and “helper bees.” We learn to support other people, to encourage and commiserate and be there for them. In many, many ways this is a very good thing. Civilization and probably humanity itself would not have survived without female social skills. But sometimes we take things too far, to our own detriment.
Last spring, I signed a contract with a small press. In my welcome letter, I was told I needed to join the loop for the publishing house’s authors and also a loop where those authors share promotional ideas. Dutifully, I did so.
The number of emails I get daily has been creeping up for years. It includes advertising emails as well as the RMFW loops and an on-line loop for writers of Celtic romance. Sometimes things get pretty active on these loops. I’m used to getting up to 100 emails a day.
But suddenly, with the new loops, my emails doubled. My publisher’s writers are a very enthusiastic, active bunch. Many of them have regular blogs, run contests and other promotions and on-line activities. And they like to celebrate anything good and, occasionally, commiserate over bad things. New covers, new releases, contest wins, great reviews, terrible reviews, all those things result in a flurry of emails expressing congratulations and support. It gets almost ridiculous sometimes, with people thanking people for posting a comment thanking them for a blog post, etc.
But even though they sometimes take it overboard, I will admit the loop members are truly wonderful about promoting their fellow authors. They tweet and share on Facebook. They offer blog opportunities and sign up to take part in on-line parties and special promotional events. With a new book coming out at the end of the year, I need to do some of these things. And I can hardly ask the members of these loops to promote my release or my blog or whatever, if I don’t do some of the same things for them.
But all of this patting each other on the back and even the genuine promotion of reciprocal tweets and shares, comes at a price. Time.
I used to be able to get through my emails in half an hour or so each morning. Delete the ads, except for those I want to check out later (I have a bad shopping addiction.), respond to those celebrating a special event or success, and keep in touch with friends and family (mostly done on weekends, when I have more time). But recently I realized I was spending over an hour each morning dealing with email. And another hour or more if I take time to post on Facebook, write for my sadly-neglected blog, or do other writing business.
And I can’t afford to lose that time, because mornings are my best writing time. Every extra minute I spend on email is a minute I’m not writing. Which leads me to the second thing addressed in this blog: My decision to make writing my book the first thing I do when I sit down at the computer each morning.
Two other writers and I recently did a six-week writing program at the library where I work. When we got to the class on promotion, each of us mentioned the axiom we’ve heard for years: “The best thing you can do for your career is write the best book you can.”
Whether that’s true or not, I do know that one of the best things you can do for your career is have another book published. Because the way it works is that sales lead to more sales, especially in a series. And I’m not going to have another book in this series I just started unless I make writing it a priority.
At the same time, I worry that I’m being a bad “loop-member.” That I’m being selfish and unfair if I don’t show support to my fellow authors but expect them to help me when my book comes out. The guilt, oh, the guilt! But I guess I’ll just have to live with it. The reality is, writers write. And all the rest of it has to be lower priority.