This month I’m thinking about content marketing. It’s all the rage. It’s one of the key squares in Buzzword Bingo – Marketing Edition. It’s the thing you do in social media where you put out interesting and relevant content to attract customers for your products. I wasn’t able to write that with a straight face….
Tag: Nathan Lowell
Who’s driving?
It’s hard when you begin the journey to sort the wheat from the chaff. Lots of people—good, well-meaning people—keep repeating what they were told. They avoid walking under ladders. They steer clear of black cats. They knock on wood. Generally these efforts don’t cost much, perhaps give a feeling of security, and might provide some…
On the Nature of Ritual
I think humans must have created ritual as soon as they started forming tribes, maybe before. We seem to do it almost without thinking. We tend to think of ritual as something involving religion. Catholic Mass. Pagans casting a circle. Celebrations of midwinter and new beginnings like birthdays and weddings. Even something as simple as…
Sharpen the Saw
In The 7 Habits of Highly Effective People, Steven Covey calls it “sharpening the saw.” In the vernacular of the origin story, “We’re too busy writing to get better at writing.” I think it’s not just the writing that’s the problem, just like it’s not the erstwhile lumberjack’s saw that’s the problem. It’s his perspective….
More Notes on Discoverability
Last month I attended the Nebula Awards for the second time in my life. Last year I discovered that I had no idea who most of the nominees were. This year, while I knew more of them, I still didn’t know a significant number. My personal relationship with storytelling explains a great deal, most notably…