Welcome back, everybody. Today we’ll talk about the care and feeding of your email list. But before we do that, let’s get something controversial out of the way. Blogging. Blogging became a really popular activity about fifteen years ago. In 2005 there were 50 million blogs on the internet. That number tripled by 2010. Clearly…
Tag: newsletters
Frustrated with marketing? Help is on the way!
Marketing. For many authors it’s a dirty word. When I go to RMFW events and talk to aspiring authors, I get the distinct impression that the real reason so many people pitch to agents and chase a traditional contract is because they just don’t want to do the marketing. They want to be pretty writer…
Choice Overload
Is your email inbox swollen with “helpful” newsletters and videos? You know the ones, presented by the “Successful Writers” who have found “The Secret” to become (fill-in-the-blank) best-selling authors and astound millions with their novels. Each helpful newsletter or video encourages you to launch a new marketing project (often closely associated with the service the…
How to Keep Your Newsletter from Sucking (Part One)
First off, happy New Year! I hope all your publishing/writing dreams come true this year. As you can see from the title of this post and the picture, we’re going to chat about newsletters. For those pre-published writers, you might be asking, Why do I care about this? I have nothing to share or any…
Merry Christmas to All and to All a Good Write!
Since it’s the holiday season, I thought I would explore that mystical, magical, time-honored literary event known as THE HOLIDAY NEWSLETTER. You know, that multi-page bit of fluff that shows up this time of year, sent by some high-school cheerleader who only spoke to you once during your senior year. Thirty years later you don’t…