Category Archives: Uncategorized

The Dirty Shameful Things I Did In High School That Help My Writing Career Today

By Aaron Ritchey

So the delightful Delilah S. Dawson blogged about the perils of book promotion, how to do it wrong, and how to do it right. So really, I’m not covering any new ground, and you should probably watch the Star Wars Episode VI trailer again. Right?

Shortest. Blog post. Ever.

You can do a quick search for the Star Wars Episode VI trailer, or Ms. Dawson’s blog posts. Or, you can read about me and what happened to me when I was in high school, because in high school, I had to do some dirty, shameful things to further my writing career.

And I hated every minute of it.

What did I have to do in high school?

Let me paint a picture for you. It was in a dusty old classroom, it was about ten of us literary geeks, working on the Regis Jesuit High School literary magazine, Impressions. The magazine ran a short story contest, and we all voted on first, second, and third place. Pat Engelking always won first place. That rat bastard.

And I always submitted a story. And I always voted for my own story, and I HATED having to vote for my own story, but what were my options? Let Pat Engelking walk away with first place again? Never!

My own vote was critical. There were only ten of us. I never came in first, but I always placed.

In my fantasy, I would walk into the room, people would bow their heads, the voting would start, no one would raise their hand until my story was called, and then every single hand in the room would go up. Unanimous! I had won! I would then vote for Pat Engelking’s story, and he would win second place and all would be right in the world.

Didn’t work that way. However, I did learn that if I didn't have a story, I couldn't enter the contest. I had to write and edit to get my story ready. And once ready, I learned that I had to believe in the work. I had to vote for my own stuff.

And I still have to vote for my own stuff. Promoting my book is raising my hand and saying, “Yes, I wrote something good, that you should read, that is worthy of your time. Here are the details on how to buy it. Thank you for your support.”

Ideally, the entire marketing team at Simon and Schuster would be voting on my stuff, but they haven’t yet. Someday, though, someday. But as it stands, even if I got a big contract with a big publishing house, guess what? Most likely, I’d still have to raise my hand and vote on my own stuff. Because unless you hit it big and are chosen by whatever fickle gods look down upon us authors, the money will flow to the sales, and if you don’t have sales, you don’t get the marketing dollars, and as newbie authors, it’s up to you to get sales.

Now, there are a variety of ways to promote your books without making yourself look like an asshat. I try and use the 30/30/30 rule. On social media, I spend 30% of my time promoting my stuff, 30% promoting other people’s stuff, and 30% posting pictures of kittens, or commenting on the Star Wars Episode VI trailer, or sharing interesting links.

In the end, though, my job isn’t to sell you my book. No. My job is to listen to what you are looking for, look for a need, and, as readers, we all have needs, and then point you to a book that will fill that need. If you are looking for an adult romance, I wouldn’t offer you my book. I’d point you to RMFW’s own Andrea Stein, or Joan Johnston, or Cassie Miles (a.k.a. Kay Bergstrom).

In the end, like it or not, part of my job as an author is to vote on my own books, talk about books, offer readers information on how to buy my books.

I didn’t sign up for that, but it’s part of the deal. *sigh*. Until I become rich and famous. Which is going to happen any day now. Any day.

This is me. Raising my hand. Voting for myself.

Guest Post: Maura Weiler – Your Non-Agent Might Know Best. Or Does She?

By Maura Weiler, Author of Contrition

ContritionFinalCoverWhich is worse– an impersonal rejection letter from an agent, or a personalized rejection letter with feedback that would require a massive rewrite of your book with no guarantee that the agent would revisit it? Both. Oh wait... I mean, it all depends.

I entered the submission process for my debut novel, Contrition, with this policy: If two or more agents offered the same feedback, or if one person gave feedback that resonated with me, I would listen to it. If only one person made a particular criticism I didn’t agree with, I would disregard it. My policy seemed sound until I promptly ignored my own advice.

I was very lucky to have a great return rate on my initial submissions. Two of the seven agents I contacted wanted to take Contrition on. A New York agent was ready to send it out with very few changes. A California agent hit a roadblock when the founder of the agency didn’t give her blessing. What that founder did give was two pages of notes on how to improve the story.

I was initially cranky about the rejection, until I realized what a compliment it was for an established agent to give such detailed notes on a book she didn’t want. Sobered, I stopped to appreciate that. Then I got cranky about the notes themselves.

One of her suggestions was to turn the main characters- a journalist and a cloistered nun who clash over the meaning and purpose of art- into sisters raised apart. Oh, how the delicate genius in me gnashed her teeth over that one! Twins raised apart felt like reality-show drama and would entail a major rewrite of a book that another agent was ready to send out. This fancy founder/agent clearly didn’t understand my vision.

But I still wondered if she was right. Her other notes were very insightful and she understood the market. So I told my delicate inner genius to get over herself. Then I told the New York agent I was going to spend a couple of months rewriting some elements of the book, and silly me, I believed it.

It turned out that I needed at least two months to pout and mourn the loss of my original version before I could even fathom cutting it up. I had already written numerous drafts over numerous years– did I really have to rewrite it again? Yes, I did. Because as wonderful as I felt my original version was, I would now always question whether or not it could be better.

In the end, it took me three years to rewrite the book. I made most of the suggested changes, including turning my main characters into twins raised in different homes. The twins’ separate upbringings and freshly minted sibling rivalry brings a great deal of texture and complexity to their relationship. Now readers tell me they can’t imagine the story without the characters being sisters.

By the time I finished, the interested New York agent had left her agency. My subsequent querying didn’t result in a new agent until four years later when an agent discovered Contrition in her old emails and signed me. Three years after that, she sold Contrition to Simon & Schuster’s new imprint, Infinite Words. It was all very unexpected and wonderful and I am thrilled to celebrate its publication day today.

If I had known that putting off a committed agent to do a rewrite she hadn’t asked for and I wasn’t sure I agreed with would delay the publication of Contrition by more than a decade, I probably wouldn’t have done it. But I’m happy with my choice, because Contrition is a much better book as a result.

What would you do? What’s your policy on agent criticism?

Maura WeilerMaura Weiler grew up in Connecticut and earned her BA and MA in English Literature from the University of Notre Dame and the University of Chicago, respectively. She is a former columnist for The Connecticut Post and a trash artist whose work has been featured on NBC Television and in galleries and shows across the country. As Director of Development at Blue Tulip Productions, she helped develop the screenplays for such films as Speed, Twister, The Paperboy and The Minority Report. Contrition is her first novel. For more information or book club queries, visit www.mauraweiler.com.

Facebook: Maura Weiler Author

Twitter: @mauraweiler

Simon & Schuster Author Page: http://authors.simonandschuster.com/Maura-Weiler/475408214

Maura is kind enough to be giving away her novel, Contrition. Just comment below and one lucky winner will be picked at random. You can comment until Friday, April 24th by midnight. Winner will be contacted by email.

The Sane Writer: Nurturing Healthy Expectations

By Kerry Schafer

What is the very first thought that rolls through your head when your eyes open in the morning? Or before they open, if you're like me and try to believe that both morning and the alarm clock will go away if you can just ignore them long enough?

For me it's very often a wordless primal drive. COFFEE. Which is fine, because coffee is a thing to look forward to. And moving into a simple pleasure first thing in the morning is a fine way to start the day. But sometimes, far too often of late, my very first thoughts involve overwhelm or regret.

I'm writing this post on a Monday, and when the alarm went off this morning the first thought that went through my brain was this:

"Where the hell did the weekend go, and how did I get so little accomplished?"

Now, I'll grant you that this first Monday morning thought was not quite so grammatical and articulate. It had more of an, "Mmph, alarm OFF, things not done, don't wanna" construction. But since I speak fluent morning I was was fortunately able to decipher my own garbled thoughts.

A few minutes later, as I plumped up my flattened brain cells with caffeine, I had another thought. And that thought attracted others until a whole flock of thoughts had gathered and arranged themselves into a sort of order. And the gist of them is this:

I don't want to wake up on Monday mornings with regret.  I want to live my life and adjust my expectations so that when the alarm goes off and my eyes open my first thought is gratitude for the weekend past and the next is happy anticipation for the week to come. When my zombie brain resurrects to the sweet tune of a perfect cup of coffee I want it to be able to savor that experience.

How do I make this happen?

Some would advise a higher level of organization. Get my ducks lined up, streamline my lists, work smarter and get more stuff done in less time. There's likely some truth to this. God knows I could use a little more organization in my world, although where I would actually come up with the time to do the organizing is a mystery.

But I suspect what really needs to happen is an adjustment of expectations.

The truth is that even though I feel like a slacker this morning because there are a number of items on the To Do list that are still To Do rather than Done, I accomplished a lot. If I was talking to a good friend I would likely look at her weekend and tell her, with total sincerity, that she is a powerhouse and should learn to relax. But my expectation for myself are pretty much unachievable.

Since I do have this license as a mental health counselor lying around collecting dust, I took a minute to ask myself a question this morning. "Self," I inquired, "What is to be done about this situation?" Since I find it much easier to dole out advice to other people, I'm just going to throw some ideas into the ring, since I'm pretty sure some of you suffer from the same problem.

1. If you're continually not accomplishing the things on your To Do List, consider paring it down. I know it sounds outrageous, but it's just possible that you're asking too much of your very busy self. Maybe there are things on The List that don't really need to be there. Take them off. Seriously. Write out the list, and then scribble out the things that don't absolutely have to be done. This works better than trying to let go of them in your head, because your brain tends to stick to things. Gray matter can be sticky stuff, like pitch or glue (except for things you want to remember - those get dropped faster than a bad date). Sometimes when you need your brain to let go of an item it helps to write it down and then take a pen and scribble it out. I think the subconscious thought process goes something like this.

Hmmm. Hand says this job is done. I trust Hand. I like Hand. Crossing item off list.

2. Consider adding new items to the List. Yes, I know I just said to take things off the list. But here's a radical idea. What if we added things to our lists that looked like this?

Read book for pleasure

Take nap

Lie in hammock in the sun

Enjoy a glass of wine with a friend

Laugh a lot

Listen to music

Look at pictures of cute cats on Facebook

And then, after we've done those things, we could cross them off The List with a vast sense of accomplishment. I don't know about you, but I need more pleasure and leisure in my life. These things are healthy, and also serve to refill the creativity well. So why is it most of us will put exercise on the to do list, but feel somehow like we have to sneak in the pleasure items?

3. Add items from other people's lists to yours. This is a tricky one. Boundaries are hugely important. It's not healthy to get so sucked into other people's lives and needs that you have no room for your own self and your own needs. On the other hand, it's immensely important (and right) to give, share, help, and generally contribute to the greater good. This serves to keep us decent human beings and prevents us from becoming insufferable, self-obsessed writing fanatics.

I confess that sometimes when a loved one has needs that interfere with my writing time, I experience a nasty little emotional cocktail of guilt and resentment because I have now failed to get things on MY List done. So what if I add those things to my List as they come up, and even prioritize them? I think we already do this when it comes to our kids and maybe our significant others, but not so much when it involves friends and other people in our world. And I'm not talking about the Big Science Project here, or the Cookies for the School Party. I mean simple things like taking time for a conversation about Life, the Universe, and Everything or lending a pair of hands to a home improvement project important to your spouse but not to you. This step would include items like "resolve point of contention with best friend - preserve friendship." I like this reframe much better than my usual take on fights, which tends to be, "well, that was a waste of time." If the disagreement works toward understanding and resolution, it is never a waste of time.

4. Remember to account for changes. Your list may seem sacred to you, but it is an organic and ever changing thing, not graven in stone by the finger of God. Stuff will come up, inevitably, that supersedes whatever you have already planned to do. This weekend, for example, I discovered that the paperback edition of my Indie book, The Nothing, was out on Amazon. This provided an important opportunity to create a little buzz on Social Media without being spammy. Also, I was excited and just wanted to let people know. So I took the time to post on Facebook and Twitter and to experiment with a new Amazon feature supporting giveaways. I think this was important and time well spent, but I did not allow for it on my list and ended up feeling guilty that other things went undone. Much as we'd all like to be Super Writer, we are human and the hours of our days are finite. I'm thinking that when unexpected things find their way onto The List it's going to be important to cross something else off, consciously and deliberately.

5. Create Another List I know, I know. List proliferation is an evil thing, but hear me out. What if we made a completely different sort of list on Sunday evening. Not things we need to do, or things we are dreading, but all of the little bright spots we think might come our way in the coming week. Then maybe - just maybe - when the alarm went off we'd be programmed to look forward with anticipation instead of backward with regret.

 

 

Coming to a Genre Crossroads

I’ve always been big on mixing genres, long before it became a thing. I’ve blogged about it before. I love the various juxtapositions you can get by tossing a genre salad into an innovatively unique story.

As an omnivorous reader, I can’t help but enjoy adding a little of this and a little of that to my own work. It’s been my process for over twenty years now, and I’ve met with some success and some failure. You won’t know how a genre mash-up will work until you spin it out. There was a time whe I could afford to indulge in such experiments. My work schedule allowed it then. Not anymore.

I’m unable to write as much as I used to because I’ve had to increase the amount of paid work I do, which is graphic design. Must pay the bills somehow. So I’m trying my hand at mainstream fiction through short stories to see if it’s something I’m even any good at. I’ve always been a fantasy writer, but to be honest, I’m a little burned out on the woo-woo stuff. I have a few contemporary fiction ideas calling for my attention. Will there be magical realism? Well…

When you come to a genre crossroads, it’s comforting to know you have options and that self-publishing is one of them. I’m not a big fan of self-publishing for myself, but hey, it’s there if I need it. And kicking the tires of a new story in short form is a great way to discover, or rediscover, enthusiasm for something new and different.

After twenty-plus years of writing, I’d hoped to be settled into a genre comfort zone by now. Ha! Looking back, I remember when I lived and breathed RMFW and read volumes of craft books, missed only one conference in the twenty-one years I’ve been a member, and then I became a teacher myself. Teaching writing workshops is one of my favorite things and I do it every chance I get.

I’ll really miss all my RMFW writer friends who’ll be at this year’s Colorado Gold. The conference is the highlight of my year and I was so looking forward to attending, but unfortunately neither of my workshop proposals (one on pacing and one on story endings) was accepted. That means I can’t afford to attend this year. I’ll try again next year and hope to see you all then. Who knows what’s in store for 2016? By then, I may have discovered a whole new genre, or gone back to writing what’s familiar. In any case, every year is a journey of new discovery. There should always be something to look forward to.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Karen DuvallKaren Duvall is an award-winning author with 5 published novels and 2 novellas. Harlequin Luna published her Knight’s Curse series in 2011 and 2012, and her post apocalyptic novella, Sun Storm, was released in Luna’s ‘Til The World Ends anthology in January 2013.

Karen lives in the Pacific Northwest with her husband and four incredibly spoiled pets. Writing under the pen name Cory Dale, she released the first book in a new urban fantasy series, Demon Fare, in December 2014.

http://www.karenduvallauthor.com/
http://www.karenduvall.blogspot.com
https://twitter.com/KarenDuvall
https://www.goodreads.com/author/show/405199.Karen_Duvall
http://www.facebook.com/Karen.Duvall.Author

 

 

Guest Post – Cindi Myers: Setting Fire to Dollar Bills

By Cindi Myers

Julie Kazimer’s article about her experience paying for a blog tour prompted a lot of great comments, including mine that I could write a long list of promotional efforts I’ve wasted money on over the years. This led Julie to ask me to elaborate in a blog post, so here I am.

My list of promo efforts that turned out to be money wasted – for me. YMMV.

1. Paid blog tour. Julie pretty much covered this when she shared her experience.

2. Hired a publicist. The publicist I hired worked really hard trying to get media coverage for the book she was promoting (Learning Curves). The book got a starred review from Publisher’s Weekly and was featured on the cover of PW so I figured that would help generate a little buzz, right? She sent out a boatload of press releases and managed to get the book mentioned in In Style magazine. So yes, she did her job. The problem? I spent a lot of money on these services and the book totally flopped in sales. In fact, it never earned back its modest advance.

3. Paid for giveaways at conferences. I had really adorable hot pink tape measures made to promote Learning Curves. People loved them. Did they sell more books? No. Were they expensive? Yes. Since then, I’ve done my share of postcards, magnets, pens, bookmarks, etc. When I moved last year I threw out tons of this stuff –everything from tote bags to drink Koozies that authors had spent money to have imprinted with their book info. While it’s nice to have a bookmark or business card to give someone who asks about your book, I’ve never bought a book because of a giveaway tchotchke. You can waste a ton of money on this stuff and most of it will end up in the trash soon after it is received.

4. Print ads. I’ve done ads in RT Magazine and other romance-oriented magazines, both group ads and single ads. They’re usually very pricey and as far as I could tell they had absolutely zero impact on sales.

5. Book trailers. Unless you have something really unique and share-worthy (I still remember Mario’s Lego book trailer from years ago) your average book trailer is not going to get you much attention from anyone but your friends and relatives.

So that’s my short-list of things that I feel were wastes of money and time – for me. I’d love to hear if you’ve had better results from these kinds of things. Next blog, I’ll share some promo efforts that yielded better results.

 

Cindi Myers sold her first book in 1997 and since then has had “somewhere north of 60” books published. Currently, she writes romantic suspense for Harlequin Intrigue, women’s fiction for Kensington Books, and self-publishes historical romance under the pen name Cynthia Sterling.

GOING ROGUE – THE INDIE REVOLUTION OF AARON MICHAEL RITCHEY

By Aaron Ritchey

I have become like Kurtz in the Congo.

I have gone native.  I am living in a hut, out in the jungle, and I’m writing books that don't have the approval of the British elite in London.

The horror!  The horror!

But do you know what?  It’s awesome and scary and nerve-wracking and freeing and sometimes I feel like Prometheus and sometimes I feel like the eagle eating Prometheus’s liver and sometimes I feel like Prometheus’s liver.

Tuesday, February 10, 2015 started like any normal day. I was struggling.  I’d gotten back some wicked, flesh-eating edits from an editor, and I’d gotten some ass-smacking criticism from one of my beta readers, and lastly, the small press who published my first novel The Never Prayer was going under.  On March 31, 2015, I was going to get my rights back.

I had always planned on going to another small publisher once my contract ended, and yet, on that Tuesday, I talked with my lovely wife and discussed the pros and cons.  Many of which I blogged about on this very blog – http://rmfw.org/get-big-by-going-small-the-top-five-reasons-to-publish-with-a-small-press.

Here’s the thing, a small press can be great—editing help, marketing help, cover help. But do you know what?  I think even more important, at least for me, was that it was another person in the world who believed in me.  Finding editors, cover artists, marketing help, all that takes only a bit of time and money.  But finding someone to believe in you?  That's priceless.

But how much is it worth?  Is it worth 30%, 50%, 70% of your royalties?  Is it worth someone else’s timeline?  Is it worth the waiting, the headaches, the general hassle of trying to squeeze yourself into someone’s else’s to-do list?  Because when you are with a publisher, you become a line item on someone’s to-do list, and unless you are bringing in fat stacks of cash, you aren’t their highest priority.  Even the ones that love your stuff.

No one will work harder on your writing career than you.  No one.  Unless, of course, you are making mad money, and then people will come out of the woodwork to “help” you.

On that fateful Tuesday, my wife and I decided we wanted to take hold of the reins. I still have other publishers I’m working with, but I am seizing control of my first three novels, including my newest novel which will hit the streets May 7, 2015.  You are all invited to the party at Hanson’s.

The name of my new publishing company will be Black Arrow Publishing because my stories have been forged by my father and his father before him.  The true king under the mountain.  And I aim to take down dragons.  Oh yes.

But in many ways, I have it easy.  I’ve had four publishers of various sizes like my work and want to publish it.  That really helps me.  I have huge respect for those authors who went Indie and they never had that kind of validation.  They have big ol' huevos of iron.

Still, it was hard for me to take this leap.

Part of it goes back to the original dream I had of becoming rich and famous.  I so wanted the huge literary agent, the six-figure book deal, the advance, the book tour, the Gulfstream personal jet, the whole Stephen King dream.

Going Indie meant having to mourn that dream all over again.  I wasn’t a princess in a castle adored by the big-five publishers.  I was just me.  Just a writer.

But who are my books for?  Are they for agents, editors, presses big, small, and in-between?

Not really.

In the end, my books are for the world and for the readers who read them.  I don’t know why I haven’t been loved and adored by millions.  I mean, my books seem to be well-written and people like them.  Goes back to validation.  Which I’m learning is cheap, cheaper than an empty Coke can in the gutter.

I still like the idea of the agent, the big publisher, the glory and teeth-gashing of that game.  And some of my projects will eventually go that route.

But other stories?  Man, I want to write books.  I want to write a lot of books.  And I’m tired of waiting on other people to help me get my books out into the world.

The time is now.

I’m going rogue.  I’ll get a developmental editor (Vivian Trask), a copy editor (Chris Devlin), a cover artist (Natasha Brown), and a formatter (Quincy J. Allen).  I’ll get help.

And with that help, I’ll shoot arrows at the sun, baby.

I’ll bring that star down and put it in my pocket.

Five Ways to Improve YOUR Conference Experience

Many (if not most) professional authors understand the value of attending writers' conferences. In addition to offering valuable writing tips and marketing classes, conferences provide an unparalleled opportunity to network and connect with other authors and industry professionals.

But are you getting the most from your conference experience?

Here are some tips for turning a fabulous, educational weekend into a practical boost for your writing career:

1. Identify your conference goals and make a "conference plan" before you go. Whether you're attending to improve your writing skills, develop a network of business contacts, find an agent, or simply re-connect with writing friends, you'll achieve the most success if you go in with a plan.

A conference plan doesn't have to be complicated (or even in writing, unless you like making lists). Think through your reasons for attending the conference. Why are you going? What do you hope to achieve? When you leave at the end of the weekend, what will you feel happy about accomplishing (or disappointed not to achieve)? Those are your conference goals.

Try to establish at least three goals for each conference: a personal goal (such as "meet and remember one new person each day"), a professional goal ("learn to pitch my book effectively in a single sentence"), and a "reach goal" - which could be anything from "finding an agent" to "learn how to use Twitter properly for my writing career." The key is making sure you have a range of goals, at least some of which are within your exclusive power to achieve.

2. Get involved! Teach, Volunteer, or Serve on a Conference Committee. It can be difficult to get panels or workshop teaching spots before you achieve publication, but try to find the places where your special skills or experiences can benefit the conference. If teaching isn't your thing, consider volunteering or joining the organizing committee. Making a personal investment in the conference's success can help you have a successful experience too.

3. Identify and attend conferences that focus on your genre. General conferences are great, and definitely worth attending, but many conferences also offer specialized experiences. Bouchercon (the World Mystery Convention), RWA National (for romance writers), and the Historical Novel Society Conference are merely three examples of national-level conferences that promote in specific types of writing. Local and regional conferences also offer topic-specific choices. Some are writers' conferences, while others cater primarily to readers. Find and attend the ones that work best for you.

4. Select a "home conference" to attend every year. It's nice to experience different types and sizes of conference, both to discover your personal preferences and to reach the broadest possible audience. However, it's also important to establish a presence at a conference where people can get to know you well. Having one conference you "always" attend can help develop your personal and professional networks, and offer a "safe harbor" where you always feel welcome and at home.

5. Have fun, and let it show. People are drawn to happy, confident people. Readers like authors whose attitude is friendly, open, and fun. Conferences may seem overwhelming (especially when you go in with a plan and have things you want to achieve) but don't forget--for many of us, a conference represents a chance to meet up with old friends, make new ones, and take a vacation from reality. For three, glorious days, you can be a writer---and only a writer-- around other people who love books and writing as much as you do. Take the time to enjoy it!

15C18 networking

And while you're looking for that conference home, may I recommend our own Colorado Gold? It's happening September 11-13, 2015, at the Denver Westin, and registration opens May 1. It's been my "conference home" since 2010, and I look forward to it all year. I hope to see you there in September!

Susan SpannSusan Spann is a California transactional attorney whose practice focuses on publishing law and business. She also writes the Shinobi Mysteries, featuring ninja detective Hiro Hattori and his Portuguese Jesuit sidekick, Father Mateo. Her debut novel, CLAWS OF THE CAT (Minotaur Books, 2013), was a Library Journal Mystery Debut of the Month and a finalist for the Silver Falchion Award for Best First Novel. BLADE OF THE SAMURAI (Shinobi Mystery #2), released in 2014, and the third installment, FLASK OF THE DRUNKEN MASTER, will release in July 2015. When not writing or practicing law, Susan raises seahorses and rare corals in her marine aquarium.You can find her online at her website (http://www.SusanSpann.com), on Facebook and on Twitter (@SusanSpann), where she founded and curates the #PubLaw hashtag.

Long Live the Oldest Profession: Pimping Your Book

By J.A. (Julie) Kazimer

Since none of my previous published novels have hit the bestseller lists, for which I blame you (you know who you are), I decided to try a new marketing approach for The Fairyland Murders – Blog Tours. Not the kind I set up for myself, on blogs I’d visited seven times already, with people already sick to death of me (again, you know who you are), but blog tours arranged by PR companies who specialize in this sort of thing.

People in the know. People willing to pimp my book for a small monitory gain.

I started to hatch my evil…I mean, marketing plan by typing in a quick google search for just these sort of companies. I found a surprising amount of them, each who boasted of great results for former blog tour authors. Determined to break out of my midlist funk, I settled one three of the big ones.

The first one I emailed offered a package deal for $99, including a facebook party launch. I filled out the form and waited. And waited. And waited. Luckily for me I hadn’t sent over the requested $99 via paypal yet. I finally heard back from them a week later. They claimed my form had gone to junk mail. Sure, that happens, so I wasn’t too concerned. Until my second email to their representative had the same result. If they couldn’t get back with me, imagine how the blog tour would go? I quickly moved on to blog book tour company 2.

At least they emailed me back within a day.

That is about all I can say was going for them. I opted for a book blast tour costing $50. Now it was encouraged that I also offer a gift card reward for those commenting as well as hosting my book blast. A goodwill gesture. I’m all for goodwill. I get that these bloggers’ time is worth something. They were doing me a favor after all.

Then again, when the tour happened, I felt sort of sleazy. Like the tour was set up merely to win this gift card, for blogger and commenter alike. Not that there were many commenters. In fact, on at least 75% of the blogs, the only comment was a thank you for hosting from the blog tour company. The remaining 25% had one or two other comments.

Not quite what I'd expected.

Which brings me to blog tour company 3. This one seemed to be the most organized, and yet, when it was all said and done, my money wasn’t well spent again. These blog readers weren’t in it to learn about new books, but rather to win free stuff. Not that I mind giving it away, but I’d like to give it away to people actually interested in what I had to say or at the very least in books.

Now I didn’t post this to whine, but rather to offer this bit of advice. Marketing is all about taking risks. I’m not sad that I tried this blog tour approach. I’m glad I did. Now I know for next time it doesn’t pay to use these companies. What does work, is setting up my own guest posts with blogs. Trying new and different things will keep you interested in your own marketing, and that will make for a happier author and readers.

Has anyone had a different experience when using a blog tour company?

Guest Post: Bonnie Biafore – Enough Already

Hi, I’m Bonnie. I’m a recovering workaholic.

The pace I kept was starting to affect my health and the quality of my writing. The friskiness and humor that are the hallmarks of my writing were disappearing faster than unguarded burgers when my dogs are around.

So…..I’m going to play devil’s advocate to some of the writing advice out there.

  1. Don’t write every day.

Writing isn’t like eating or breathing to me. Writing is my job and I’m trying hard to treat it as such. When I worked for a company, I had weekends and holidays off, and took vacations to recharge my batteries, sharpen the saw, fill in analogy here.

Working for myself was a different story. From 1999 to 2012, I worked close to 7 by 24. I’ve had relapses since then.

Now, I take time off from writing. Time off can be writing related: people-watching to get ideas for characters or traveling to get ideas for settings or storylines. Some time off, though, should be dedicated to total recharge.

  1. Don’t set a rigid writing schedule.

I do set a schedule. It just isn’t rigid. When I’m updating a book, I know I have to revise 15 pages a day, 5 days a week for 2 months. Which hours of the day or which days of the week aren’t as important to me. (OK, this is my full-time job so I get to set my work hours and days. Those of you with other jobs might not have this luxury.) There have been times—many times, when I sat down to write, and spun my wheels for 2 hours before I realized what was happening. If those 2 hours were my writing time, I’d have a word count of, say, 20 words for the day.

Now, I watch for spinning wheels. When I notice them, I stop and do something else. Sometimes, I simply switch to writing something easier. (With my non-fiction writing, some stuff is easier to write.) Or I might do something else that needs to get done.

A favorite trick of mine is to knock out a short to-do so I can scratch it off my list. The energy boost I get from completing a minor task is often enough for me to tackle something more difficult. Sometimes, a change of scenery helps. Write in a spiral-bound notebook instead of at the computer, or use a laptop computer to sit on the sofa, at a coffee shop, or in a train station.

  1. Walk away.

Many times, the spinning wheels come from a writing problem: opening sentences, chapter cliffhangers, or a sentence that just doesn’t sound right. I’ve learned to take a break, usually to walk the dogs. Invariably, I end up recording the sentences I need on my cell phone as I walk in the woods.

  1. Don’t follow other people’s advice!

Everyone is different, so what works for me might be disastrous for you. I know what time of day I’m most productive, the best time for creative work or drudgery. I’ve learned that when I wake up at 1am thinking about work, I need to turn on the light, work for an hour or so, and then go back to sleep. I know that when I get on a roll, I need to cancel other plans so I can make the most of that opportunity. I know when something I’ve written is right, even if others tell me to change it. I’m learning to recognize the days when my brain and body are crying “Uncle!” and then take the day off mostly without feeling guilty about it.

Go ahead. Listen to what others have to say. Then, figure out what works for you and what doesn’t.

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End of rant here:

Writers are great. They work in a competitive, stressful industry, yet they share their knowledge and support each other’s endeavors. They work hard. They’re fun to be around.

Thanks for letting me be part of the group.

Setting Up Your Goals – Make Your Bed and Lie in it!

By J.A. (Julie) Kazimer

If you’re anything like me, and I know you are, your New Year’s resolution lasted until January 3rd. The 2nd if it involved not eating cake. Thankfully, for the sake of humanity, most of our writerly resolutions do not involve the consumption of baked goods.

However, they do include the dreaded word resolution, thereby dooming us yet again this year to failure. Therefore, I prefer to look at the start of each New Year as an opportunity to, a) eat lots of cake and b) set writerly goals rather than making resolutions I will never stick to, merely for the fact, it contains that vile word.

Goals are much less concrete to me, a place I’d like to be rather than meeting some expectation or commitment (and now you see why I’ve never been or will ever be married). Expectations equate to failure. Goals equate to trying your very best. Yes, it’s merely my own warped version of the same song, but it does help me accept and make new goals.

So my goals for this year are:

1) Write every day.

Yep. I blew that one by day 5. Now if I felt like this was a resolution, I’d simply give up and write like I normally do, which is whenever I feel like it. Since it’s a goal, I can easily get back on track.

2) Expand my marketing efforts.

By this I mean, I want to try new marketing avenues. I love facebook, but it’s never done me any good as a marketing tool. Therefore, I am no longer going to expend my energy on it (as a means of marketing, instead I will use it for my enjoyment as it was meant to be used, that and for whining about sports teams, mother-in-laws, and plagues). I’m going to look at more guerilla marketing based tricks. I might be sharing more depending on how things go.

3) Finish the manuscripts I have waiting on my desktop.

Remember that vampire/zombie interstellar romance you wrote 10 years ago? No? Me…neither. Stupid concept…Anyway, some books are left half written because they suck. But others, like a few I’ve abandoned over the years, are good books that just needed more time to percolate. This year I am getting out the red pen and working on those manuscripts.

How about you? What are your goals for this year? What would you like to do more of (if you had the time)?