Advertising Secrets from RMFW authors

“Last chance! Secrets from Media Guru!”

“Sell Hundreds of Books Now!”

“Optimize social ads!”

Like cheap paper fliers of yore, these headlines fill your email inbox.

We all want publishing success, hoards of fans and yes! More than moderate fame. Some of us have been published traditionally and not found that hoped-for, instant success. Others have either refused the traditional route, or have kinked our necks on the gatekeeper ceiling and answered the Indie Call. All of us want to sell more books.

Somehow, in the big bubble gum baby maker in the sky (thank you, Garrison Keillor), most of us got rolled out lacking good marketing instincts. Some people just figure it out, but not me. I took marketing 101. I did! Still, I can’t wrap my brain around all the choices to figure out the best combination that works. It’s not for lack of passion or purpose that I remain confused and uncertain. I’ve talked about this with many fellow writers, compared notes on what kind of investments they’ve made and what produced the most sales.  I know writers—everyday folks like you and me—who have spent upwards of sixteen thousand dollars trying to boost their sales over some magical threshold that will start the income flowing dependably.

This is no secret to the industry’s service providers. Some are legit, some not.

The Good Guys. These are talented people who offer their graphic services for fabulous book covers, Facebook ads, banners and promotional material.  Also copy editors and proofreaders, who help to ensure that we emerge from the publishing process with no pie on our face, only clean copy that makes our ideas shine.  Also publicists, virtual assistants and the like who may offer a more clear, calm path through the marketing jungle.

The Bad Guys. This group includes anyone who waves a magic flag to attract authors and get rich off our dreams, even while knowing full well that their product won’t deliver as promised without considerable luck or additional investments.

Our jobs, ladies and gents, is to tell one from the other.

Good Investments.  Before rolling the dice to determine the next move on the game board, we must first be sure we have an excellent product. Good doesn’t cut it. It needs to be excellent. The investment here is time and yes, toil over the words until they shine and provide a reward to the reader for spending their precious time reading our words.  Concept. Is it intriguing, or like hundreds of others? Plot. Is it dynamic, surprising, refreshing, or safe, just following the genre formula? Characters. Do they develop naturally through the novel, or does the author merely force actions that suggest growth?

Oh, heck, I’ve seen worse. We all know of less than stellar authors who have achieved success. They slide into home base on a magic carpet of luck. As Clint Eastwood said, “Do you feel lucky?” If you do, this route is available. Beware of Bad Guys, and proceed.

Crazy Luck, Magic Formulas, or Good Ol’ Sweat Equity? Who’s to say which will bring success? No one, but you’re in this game and if you want to play you have to pay.  Find the right combination for you.

To start you on your information quest, I consulted several of RMFW’s published authors to learn their thoughts on effective advertising and promotion. I offered anonymity, which some preferred, but most were willing to share.

Here, then, are some thoughts on sharks and winners.

The Question. What advertising/promotion has brought you the most book sales?

The Answers:

No Idea.  This was Jax Bubis (Jax Hunter), multi-indie-pubbed military and paranormal romance author’s first response. I sensed her smile through the email and read on. She suggests that you build your email list.

Been There, Spent That.  An author who wished to remain anonymous shared the s/he had spent a substantial budget on ads this past year, including Facebook, Amazon, Goodreads, giveaways and more, but still received a poor return on investment.  Another author, also remaining anonymous, spent over $16,000.00 on Facebook ads. S/he could accomplish no more than to break even. (At least s/he broke even.)

Skip the Swag. Several authors commented on swag—candy, bookmarks, tea bags, pens, scratch pads and the like. Most felt it’s best to skip all of it except for business cards, and write more books.

It’s All About Genre.  Mary Gilgannon has been busy testing the ad waters. She’s tried blog posts, small romance book sites, a promo service, tweets, newsletter lists and reviews, all with mixed and less-than-stellar results. “My sense is that what worked even six months or a year ago, might not work as well now. The market is ever changing and it seems to become more difficult every year to get your books noticed.” Her final answer: write in a best-selling genre, and get your books out quickly.

Reviews, Baby! Terry Wright, former contest chair for RMFW, is an indie pioneer and prolific writer. He entered the field early with his sci fi and action thrillers. He also writes screenplays, founded TBW Press, and conquered production of book trailers. He described advertising as a crapshoot, but believes strongly in Kindle reviews. He has little regard for Twitter due to the excessive tweet traffic, which buries any tweets within minutes.

Face Time. Terry also believes it pays to get personal. He has sold more print books face to face at conferences, panels, fairs, etc., than with other methods, and encourages his writers to do the same.

Good, and Free. Twice named RMFW's Writer of the Year, Robin Owens has enjoyed much success with her fantasy and paranormal ghost series. Also RMFW's former president, Robin stresses two ways to succeed: write a very good book, and develop a following. She has found good results with a multi-author ad featuring a Kindle giveway.

Carry a Big Gun. 2014 RMFW Writer of the Year and current Treasurer, Shannon Baker, is the author of the Nora Abbott and Kate Fox mystery series. She's also a tireless promoter. With her recent release of Stripped Bare, she participated in an intensive blog and book signing tour. What she’s especially pleased with is her decision to hire a publicist. She has found it well worth the investment.

Goodreads Ads.  Our 2015 Writer of the Year, PubLaw friend and Twitter guru, Susan Spann, writes Shinobi mysteries set in sixteenth century Japan. She shares that she has had great success with blog tours and Goodreads ads.

Let’s Go Surfing Now! 2016 Indie Writer of the Year nominee Corinne O’Flynn is RMFW’s Conference Chair and a multi-published author of murder mysteries. She shared this link: http://www.paidauthor.com/best-ebook-promotion-sites , a helpful overview of some of the many options available.

King Amazon. Anne Randolph’s memoir, Stories Gathered at the Kitchen Table, recently made the Amazon Best-selling list in Memoirs. “I have found the Amazon Hot New Release and 30 Day Book Launch with Amazon Select to be quite effective.  We sold over 1200 books in a two day period and more by the end of the campaign.”  Anne has a webinar and podcast about her campaign at www.AuthorU.org

Podcasts. Nathan Lowell, nominated for RMFW’s first Indie Writer of the Year, is an inspiration to many. In his January RMFW blog, Nathan mentions the large part his early podcasts played in his publishing success. Nathan sustains high output with his writing progress charts.

Audio Books. Along that line, Richard Rieman guest blogged on the January 18th RMFW blog about how audio books can resurrect a “mostly dead” book and increase your fan base.

Expensive Webinars. While I focused on RMFW authors, I’ll add that several other friends and acquaintances have taken webinar courses on book marketing. UK indie author Mark Dawson, and one of Dawson’s webinar graduates, Nick Stephenson, are the main  players in this field. It’s pricey -- $700 to $800, and focuses on advertising with Facebook. I have not been willing to put all my dollars in one place like that, so I can only recommend that you research all such webinars. Things to consider are:

* In their sales efforts, do the student testimonials include success stories for authors who write in your genre?

* Is there any kind of guarantee, and if so, does it cover a long enough period for you to determine if it’s a sound investment?

* Does it require yet more investment on your part to discover if it can work for you? If so, how much?  As I mentioned earlier, I know of authors who have invested in the course and then spent additional thousands to test the course strategy. I’ve heard from some authors that it helped their sales, and I’ve heard from others that the best they’ve achieved is a break-even. I’ve heard from yet others that it’s such a complicated ad strategy that they haven’t had time to try it out, and it’s now only gathering dust in their hard drives.

* Rumor has it that Nick Stephenson has stopped writing his thriller novels to concentrate on his teaching business because it pays better. Hmm.

* Can you “test” the webinar concept yourself for less money than the course costs?

* Is the information updated often? The market changes practically daily, so old information is quickly rendered useless.

Details Are Tools. RMFW’s first Indie Writer of the Year, Lisa Scott Manifold, recommends that you write more books. Readers are impatient and don’t like to wait a year or two for book 2, 3, etc. in the series. She believes readers want series even more these days and if you can’t manage multiple books a year, you can consider writing shorts to keep visible to your fans. “You need to figure out, among all the noise out there right now, what kind of promotion works for you.” That includes limited free days, advertising on promo websites, working on a newsletter or blog. Above all, track your efforts. “How much you spent, what sales you got (check them daily!) and did you see buy-through into your other works? That kind of data lets you know whether or not this new method is worth keeping in your marketing tool box.”

My thanks to all authors who were generous enough to share with us. Have you found this information helpful? You can pay it forward by responding to this blog, and sharing which promotion/s have worked best/worst for you.

Together, we’re stronger.

I hope to hear from you.

 

Knowing What You Don’t Know (or Not Knowing What You Do Know)

Putting together the Western Slope workshops has allowed me to meet a lot of new writers. Just this last weekend we had two dozen writers attend, and nearly all of them were new faces. It’s amazing to know how many writers are around me when before I joined RMFW I thought I was the lone stranger in these parts.

I’ve been writing for almost 4 decades (I started in the womb, of course). My first manuscript was partially hand-written, partially typed, some “wheelwriter” (part typewriter/part computer), and eventually I had to type the whole thing into my first PC. It took me nearly 25 years to write “the end.” By that time I’d raised two kids, worked at several different jobs, bought a business, and gone through a lot of LIFE.

When I finished that manuscript I was so excited! I immediately printed it out, typed up my letter to the publisher, boxed it up (yeah, that was before the days of e-mail, you young whipper-snappers!) and sent it to Avon because they published Kathleen Woodiwiss and my book was really similar to her style of writing. (I can hear you laughing – that’s not very polite!).

It didn’t take long to get my first rejection letter. But about that time I also stumbled on RWA (Romance Writers of America) and joined them even though the annual rate was pretty steep for someone in my financial condition. I started getting their magazine, which I devoured. After the first paragraph of the first article I was already cringing from the realization that I had no idea what I was doing writing a book.

Yes, I could write a story. I had interesting characters. I had excitement. And, of course, romance. But I also had POV issues all over the place (mainly because I’d never hear of point of view and when I got contest notes back that said I had POV problems I still had no idea what they were talking about). It wasn’t until one poor judge took pity on me and highlighted the different POVs that I actually figured out what they were talking about (again, this is before I could Google the answer - you younger writers have no idea how lucky you are!).

Over the years I joined RMFW, entered contests, joined a critique group, went to conferences and workshops, read books on writing, followed blogs – whatever I could find that would teach me to know what I didn’t know. And learned a ton about writing. I’ve set that original manuscript aside, although I think some day it WILL see the light of day. I wrote a book that a small publisher picked up and went through four rounds of edits, learning more about what I didn’t know. I’ve written several more manuscripts and have seen my contest scores increase, but never been #1 with a bullet.

Now I understand that there are a lot of things about writing that I don’t know, and a lot of things about writing that I do know. Most of all I know I’ll keep learning more as I go along. My manuscripts are better. I believe I’ll publish again. I know I’ll make more mistakes. I just sent a query letter to an agent that had me waking up in the middle of the night and saying, out loud, “Did I really write that sentence like I think I did, and if so, WHY!!!!!” (by the way, yes I did, and it resulted in the by-then-expected rejection).

So learn. Listen. Read. Attend. Critique. AND WRITE ON! See you at Gold or one of the workshops or at the bookstore or library.

And Merry Christmas/Happy New Year!

A crutch, a hat and a nightcap

Memorable character tags from A Christmas Carol

A Christmas Carol is one of the most endearing, enduring redemption stories ever told. Written by Charles Dickens and first published in 1843, it’s now 173 years old and is still entertaining – and teaching us. It reminds us of the power and joy of redemption, and it’s also a great example of a fictional  character’s arc—and a clear example of character tags.christmas-carol

I attended a musical version of A Christmas Carol last week at The Stage in the Denver Center for the Performing Arts. I’ve seen it several times on stage. I proudly own the Mickey Mouse and Muppets versions, the Alastair Sim version, and most especially the George C. Scott version, lush with its scenes and of course the brilliance of George C. Scott.

The version I saw this year is a relatively new adaptation by Richard Hellesen. Those attending can identify the differences quickly. In the beginning scene, the actors appear first as narrators, then step into scene and assume their characters roles. Scrooge is no less miserable than in the older versions, but in the Hellesen version, he’s comedic and includes the children in the fun. The ghostly apparitions are still there, but even in his fear, Scrooge pokes fun into the dialogue.

We want our characters to be memorable. There are several ways to accomplish that—in-depth character studies, psychological analyses, applying enneagrams and such—to be sure our characters are interesting and multi-dimensional.

A Christmas Carol makes full use of physical tags. In written form, the story comes alive with images that help the reader remember the characters. Dickens wrote them so well that, even if you’re given nosebleed theater seats, you can still recognize the characters as they come on stage.

Character tags from A Christmas Carol

Physical tags

Scrooge’s stovepipe hat

His long black coat

Tiny Tim’s crutch

Bob Cratchett’s scarf

Cratchett’s wife’s bonnet

Marley’s chains

Mrs. Fezziwig’s outlandish party hat

Verbal tags

“Bah. Humbug!”

“God bless us, every one.”

The actors have readily identifiable voices, as well, using tone, vocabulary and pace to differentiate one from the other.

In addition to what one can visualize, tags identify characters through sound – a gruff policeman, a nasal-voiced girlfriend, a foreign spy with a heavy accent. One who stutters.

I often write down “EYE PATCH:” and list potential character tags early in my plotting. A character can wear so much perfume that people tear up and sneeze when she gets on the elevator. Another character can stink so much that people can smell him before they see him. A female character can have silky red hair that reaches her waist. An aging brunette can have a perky bob and whenever she flips her hair, her neck cracks. The possibilities are endless. Have fun with your writing, and ...

Merry Christmas! Happy Hanukkah! Happy Holidays!

And God bless us, every one.

 

PS: The DCPA presentation of A Christmas Carol plays through Dec. 24.

A final note on Hellesen (replace “theatre” and “Play” with “novel.”)

When an interviewer asked what kind of theatre excites him, Hellesen replied, “…given the abundance of falsity in our world, I simply want to witness engrossing moments of recognizable human truth, things I knew were true but forgot until the play reminded me--and if possible to be allowed to feel genuine emotion in doing so.”

For a holiday treat to yourself, you can read Hellesen’s interview at http://aszym.blogspot.com/2013/06/i-interview-playwrights-part-588.html

Lazy Writer’s Syndrome

Strategies to keep your story hot and productive

There’s nothing worse than Lazy Writer’s Syndrome. There are no symptoms in its early stages. It only becomes apparent when we look up from our busy lives and realize we haven’t been writing for—oh, ten days, ten weeks--ten months.computer-1053809_1280

We have an ongoing accountability system in my critique group. Those of us who choose to participate report in once a week with their new words written.  Originally, we aimed for the word count equivalent of 20 pages.

Any incentive program needs to be flexible to succeed, and ours has. When vacations, illnesses, family emergencies and the like occur, we adjust our weekly goals—or we just keep doing the best we can and turn in a wimpy report with pride because the overall goal is to keep writing new. It’s been an effective program for me.

Our reports vary from “Sent a query and wrote 300 new words” to amazing reports of over 10,000 new words. It depends on what life is presenting to us.

At times when I’m not writing new material, it’s seldom due to writer’s block. Rather, it’s because I’ve let the story get cold. When the story’s cold, the characters don’t drop in and talk to me. For those of you who think that sounds bizarre, it could also be expressed as moments when plot solutions come to you out of the blue—when showering, walking, or during the alpha state when sleeping.

If the story’s not “hot” – fresh and on my mind, as in when I’m writing new material – those character voices and plot inspirations never visit.

Never.

If I’ve allowed the story to get cold, I’m shut out. As Jeff Probst says on Survivor to the losers of the Immunity Challenge, “Head on back to camp. I’ve got nothing for you.” That’s when I languish in an “empty creative mind” state, which makes it paralyzingly difficult to fill the writer’s chair.

Here, then, are my strategies for recovering from Lazy Writer’s Syndrome.

  1. Maintain a calendar for one week.
  2. Record your activities in quarter-hour segments for that week
  3. Review and prioritize. Abandon all "perfect" goals -- neat house, varied cuisine, excessive volunteer work, new hobbies that can be explored another season/year.
  4. Maintain a calendar and enter small writing goals daily. "1 hour writing, "2 hrs writing" etc. I achieve much more success when I draw a little square box in front of my goals. This satisfies the “gold star” child in me because it gives me an opportunity to put a check in that box. I know, it’s silly. But it works!
  5. Only after #4, schedule other stuff that needs to be done. (This “rocks and sand” concept is from First Things First by Stephen Covey—highly recommended reading. It changed my life. It can change yours, too.)
  6. Consider meditation. When you come home from work, go to your special place and decompress with meditation.
  7. If you’re spent from a demanding day, consider a power nap. For me, I only need 15-20 minutes and I'm "almost" as rejuvenated as I am in the morning.
  8. Be kind to yourself. It takes planning and fortitude--and a healthy dose of tenacity.
  9. Finally, team up with a fellow writer or group of writers and agree to post your progress once a week. Once a week gives you the freedom to have a couple of lackluster days but still turn in a respectable week's end report. Call it BICFOK (Butt in Chair, Fingers on Keys) or create your own name for it.

You can defeat Lazy Writer’s Syndrome! Good luck, and if you have some tips to add, I’d love to hear your thoughts!

My Seriously Overdrawn Bank Account

Courtesy of "The Atlantic"
Courtesy of "The Atlantic"

I am seriously overdrawn. And I have to think that many of you out there as well. No, I’m not talking about your real money bank account. I’m talking about your emotional bank account. The place where when things are going great, you’re making massive deposits, building up that rich volume of happy, fun, chipper, and all sorts of “good collateral.”

Also the place from which you make withdrawls in the form of fear, worry, anger and other “bad debt.” The election has been a serious draw on my emotional bank account. I’ve seen friends and family, people whom I love, respect, and want to be around, change into happiness-sucking, vitriolic, swearing, overbearing, bankrobbing….Whew, you get my drift, right?

I am so glad it’s over. I have absolutely no comment either way on how it went because my opinion is my own and no one else is going to change it. I also know that I’m not going to change anyone else’s. Which is how it should be.  According to Merriam-Webster, an opinion is: a belief, judgment, or way of thinking about something; what someone thinks about a particular thing. Period.

As writers we have a vast quantity of words we can use. We have big, honkin’ thesaurus’ sitting next to us. So let’s focus on kind words. Interesting words. Compelling words. Thrilling words. And maybe, for just a little while, put away the swear words. Whether you are happy or sad about how things went/will go, remember that this same thing happens every four years. And every four years approximately half the people out there are in your shoes, good or bad.

I hate being overdrawn. Especially when it’s because someone else wiped out my account. I keep that account for things like a call in the middle of the night about a family member. Funerals. A fight with my husband. The loss of a treasured pet. I NEED to have that cushion in my account so that I can keep my sanity when something bad happens, and can’t afford to waste it on what might happen, what someone thinks is going to happen, what the media tells me is going to happen. I am more than willing to expend some of that collateral on behalf of others outside my family and close friends, but I have to weigh how much I’m willing to give to someone else, especially someone who may not value that sacrifice and just want more.

Photo from Jocuri
Photo from Jocuri

So please, let’s all be friends. Try to make the best of everything, and work toward ensuring no one suffers from anything we can help alleviate. Give yourself time to recoup your losses in that account so that you aren’t too emotionally depleted to write, to enjoy, to be happy to wake up in the morning.  And remember all the millions of things for which you get to be thankful, since Thanksgiving is right around the corner.

And then, Write On!

No Service

I have no service.

I’m writing this as I ride along in my husband’s car surrounded by Wyoming plains. Yesterday we visited the Crazy Horse memorial and Mount Rushmore (both of which I had never seen before). After, we spent the night in charming little Deadwood, South Dakota where I proceeded to win sixty dollars on an automated roulette table. This morning we visited Devil’s Tower, if you’re a fan of Close Encounters of the Third Kind then you’ve see this amazing national landmark on film. It’s hard to imagine that a tremendous pillar of stone could be so majestic—but that’s exactly what I was thinking as I stared up past the pines at this symmetrical wonder. By this evening, we’ll arrive at our final destination, Helena, Montana, and we’ll be spending the week visiting family and eating too much food.

But right now, brush, pine trees, and a delicate smattering of snow surround me. Plains stretch all the way to the horizon under a clear blue sky and there is a lone pickup truck on the road ahead of us. Clusters of deer stare out at us as we fly past them grazing on the side of the road. I suck my breath every time I see one; it’s too easy to imagine an ill timed leap out in front of us.

We just crossed the border into Montana along highway 112.

Stoneville Saloon is advertising “Cheap Drinks, Lousy Food” on a twelve foot sign outside a rundown aluminum shack—I buy myself some local beef jerky from the gas station instead. It sits at the junction where we turn onto 212, you have to pay for your gas inside, but they still let you pump it first.

It occurs to me that I’m very much enjoying having no service. I like this feeling, this middle of nowhere. Out of contact with everyone except those that are in this car with me, the ones that mean the most.

218 miles to Billings. I pour a handful of sunflower seeds into my husband’s palm. My kids are asleep in the backseat. If you were trying to call me right now, I wouldn’t hear you. I’m enjoying this tremendously. There is no email out here on 212.

I hadn’t realized how much this writer’s life would lead me to pour myself out, in small, seemingly innocuous increments, spread across a digital nonreality, a landscape that left me dry and exposed to the ebbs and flows of others, their every thought, feeling, disappointment...cluttering up my own head space.

Maybe I have been too long confused about what is required of me in the name of claiming a writer’s life. All that “putting yourself out there” while far less seems to be said about “filling yourself up.” This drive, this place has me half filled already—imagine what effect a hike might have?

That creative well, it can run dry. We can, inadvertently, dump all its rich contents out into vacuums of digital oblivions. Those virtual social connections that pull us in every direction and that all too often, especially lately I suppose, squeeze the heart, fill the head, and stress the system so that it can become close to impossible to catch the thread of a sentence, envision a scene. I have not been able to hear what my characters are saying.

Out here, I’m forced to be unconnected. I guess I forgot how amazing and beautiful that could be. All this not knowing—it feels like a blank canvas.

My husband slows the car as we drive through Broadus, Montana—my phone wakes up and cheeps at me. I have 4G, but I’m not ready to come back just yet.

It’s nice that they make these things with an off switch, I’ll be using it more often.

 

Audio Books

I love audio books.

One of the reasons is that I live alone and I like someone to read a story to me before (or while) I fall asleep. For these, I choose books I've already read/heard before (and I DO reread and re-listen to books in my library).

Like many people, I enjoy listening to books while driving, particularly on long trips.

And I also use new books and/or new audio books as a reward for doing good work, or making wordcount.

Last night I gave myself a guilty pleasure and listened to an audio book, Sweep In Peace, by Ilona Andrews.

Advice first, then ramblings. Audio books are GREAT for getting the feel of the language, of different accents and rhythms of speech from Jane Austin's upper class British to an east Texan twang.

When I first started listening to audio books, I listened to old favorites of Jayne Ann Krentz. To my surprise, the reader put the emPHAsis on different words and phrases than I did. It was both disconcerting and illuminating. There's old common wisdom that you should read your work aloud (I don't have time with the schedule my publisher wants), and we do this at my critique group. It can help immensely, particularly if you have a run-on sentence or one of the made up words (like chwisge – whiskey) to see what works and doesn't. Sometimes I won't change a very alliterative sentence or an awkward one, but most of the time I do.

The best audio books I've ever listened to are the Elizabeth Peters historical mysteries read by Barbara Rosenblat. They are just incredible, particularly the ones that have the boy Ramses growing up, Ms. Rosenblat ages his voice...(and one of the best titles ever is The Last Camel Died At Noon). The Harry Potter audio books are exceptional, too.

I won't say the worst I've listened to – mostly because of the books themselves, not the authors' best works – but sometimes the actor screws it up. I listened to one where the actor made the hero's voce sort-of upper crust nasal, this was a ROMANCE and the hero didn't sound acceptable.

My absolute favorite audio books are romances where a husband-wife team read the hero/heroine's point of view, such as Smoke and Mirrors by Jayne Ann Krentz, and Linda Howard's Kiss Me While I Sleep. When Dick Hill makes the car noises, it had me rolling...

And since I love audio books, I am more aware of dialogue in my books, providing enough tags or movement so that my narrators have the cues they need to change their voices for different characters.

Kindle Scout—What Happens When You Win?

Coming soon from Kindle Scout!
Coming soon from Kindle Scout!

If you haven’t heard the news by now, my Kindle Scout campaign was a success! My book, Call Me Zhenya, was chosen for publication by Kindle Press. I received just under 700 page views, with a surge at the very end in both views and in time spent in "Hot and Trending." The page views necessary to get into Hot and Trending dropped significantly at the end--I'm not sure why, or if that's built into their process to get last-minute votes, or how that works. As with most Amazon algorithms, there's no real way to look under the hood. But I kept up the promotion to the very end, as anybody who follows me on social media can attest, probably with an eye-roll at my multitudes of posts. I got the notification only a couple of days after the campaign ended. Everything has happened a bit faster than their materials indicate--in a day or two rather than a week or two, for example--which is cool.

So what happens next?

Basically, what happens next is that the contract as printed on the website goes into immediate effect. I was asked to look over my full manuscript and my cover art, make any changes I wanted to make, then reupload them. The next step is to fill out financial information so they can pay me my advance. (This isn’t going as smoothly—it looks like I might have broken their site. Typical of me and my weird electromagnetic field.)

The letter I received indicated that, if they feel it necessary, I’ll receive a letter with recommended edits. After that is all settled, they’ll give me a date when the book will go up for preorder. Also, I’ll presumably receive notifications when the book goes up for special promotions. So far, I’ve heard about people getting .99 deals for a period of time, special Kindle Fire deals, and other promotions directly through Amazon. Based on what I’ve seen from other Scout winners who’ve talked with me, promotions aren’t guaranteed, and of course the success of any individual promotion isn’t guaranteed, either. But a number of people seem to be pretty happy with the results they’ve gotten.

As far as the overall experience so far—for those who like personalized communications from their publishers, this won’t fulfill those needs. Most of the communication has been via form letters, though I do have an individual I’m talking to about the problems with Amazon Payee Central. You can also request a phone call if you have any questions, which I haven’t done as of yet.

Overall, it continues to be an interesting process. I’m learning a lot of things, and have discovered a whole community of Scout winners who offer help and guidance to newbies on the block. There’s a great group of people there that I wasn’t even aware of until the announcement went out about my book, so it’s cool to know there are even more resources to delve into.

As the time comes closer to publication date, emails will be going out with information on preorders, and those who voted for the book will receive their free copies. Hopefully, I’ll get some good reviews from the Scouters, and things will be off and running.

Thanks to everyone for their support, and if you have any other specific questions about Kindle Scout, the process, or anything else, feel free to ask, either here or via email.

Next month, I’m going to chat about Thunderclap/Head Talker and the pluses and minuses I saw from those platforms.

If Only I Had One More Hour a Day…

too-busyI’ve been struggling to juggle a lot of things lately which is stressful enough, but now I’m being barraged with NaNoRiMo e-mails, vacation requests, and holiday planning schedules. After Colorado Gold I had three requests for chapters, one of which turned in to a request for a full read. What do you think I want to be doing? GETTING THOSE REQUESTS TAKEN CARE OF, of course. What am I doing? A whole lotta spinning my wheels.

I feel bad for neglecting my family because when I get home from work I need to edit, polish, revise, and revise more. Events that have been planned in the past, and which I normally would be excited about and enjoy, feel like a burden I can’t avoid.

Thinking about all the upcoming get-togethers, travel, and time-sucks that are the holidays, is beginning to give me hives.

Deep breath.

I know I’m not the only one with these problems. And having requests for chapters/full reads is absolutely fabulous, don’t get me wrong. I think the problem is when I read blogs or articles from writers out there with small children/sick family and a full time job but who still manage to volunteer with food banks or do other “save the world” things, AND write, I think I must be incredibly lazy or totally uncommitted to writing. They can get up at 3 in the morning to write, they write on lunch hours, they write into the wee hours of the night – so what’s wrong with me?

I just can’t do it. I’m tired when I get home, but I can manage a few hours a day a few days a week around dinner, laundry, ironing, vacuuming, and having an actual conversation with my husband. I already get up at 5:30 to be at work at 6:30. If I’m getting up earlier than that, it’s so I can work out (which I don’t have time for either, but that’s another rant).

I consider myself a professional writer. I’ve made money (not a lot) between my book (shameless plug: An Unsinkable Love, a Titanic Love Story) and articles in newspapers and magazines, and I work with deadlines. I write all day long as the Marketing Director where I work.

I’m asking/begging/pleading for comments from all of you out there in the world of writers: give the rest of us struggling to “git ‘er done” your methods for managing your writing while staying sane/married/out of jail, etc. I can’t be the only one who would appreciate this resource from our collective of writers.

So, my blog today is a public service request for ideas. Let me (and all the other readers) have them. If you relieve the guilt and/or exhaustion for even one writer, you will have done your good deed for the day/week/month/year. And we'll all Thank you as we continue to Write On!

On Being a Waffle

Yeah, that’s me. The human waffle. No, I’m not running for office, but I am trying to be Elastic Writer Girl and make my story fit all the different opinions I managed to attract at Colorado Gold.

waffleSee, I have this great story. Everyone I’ve talked to loves it. So of course I submit it for a Critique Roundtable, Pitch Coaching, Hook Your Book, professional editor discussion, and Pitch Sessions. Because, everyone loves it, right?

Hmmm. Not so much. My first indication that Houston has a problem is when I get in the Friday round table and the agent says they really don’t like the paranormal aspect of my mystery and suggest I “skirt around” that concept. Maybe just a hint of “unusual.” OK, that’s just one opinion, you know?

Then I have a pitch coaching and it’s a real struggle for my coach to come up with a concept that can be shoehorned into a short and snappy pitch. It gets done, while sort of downplaying the paranormal aspect. Hmmmm.

At Hook Your Book I get one “I don’t really think this concept will work” and another, “Great concept, but you might need to play the paranormal down if you really want to sell this.” Double Hmmmm.

The professional editor thinks I need to consider going Fantasy with Mystery, but it’s really not a fantasy and I can’t make it so.

And then another agent at a pitch says she likes the concept but tried to sell something along the same lines and couldn’t get a bite. “Could you just have your character have a bad feeling instead of ‘knowing’ something?” She was very gracious and offered to read chapters and a synopsis either way, but warned me it might be a tough sell.

So there I am, taking my first several chapters and writing multiple versions to see how I can alter the story, and still be true to THE STORY. I’ve talked my dilemma over with a couple BFaW (Best Friend and Writer-types) and they laid it on the line: WRITE THE STORY I want to write and not what someone tells me it should be to be marketable.

Yeah. I know. But… Ouch.

So I said to myself, “Self, just get on with it and quit waffling.” Really. I did. Just like that. And so I did. Quit waffling. I decided that while I COULD write the story with intuition and “skirt” the paranormal I didn’t like it as much. It was too vanilla. So, damn it, I’m writing the story I started with. I hope to hell I’m a good enough writer that when they actually read it the editors/agents will be so in love with the characters and the concept that it won’t even occur to them that it might be a tough sell and they will be my champion with the powers-that-be who try to tell them the story doesn’t fit in the box.

pancake
So, as a Human Waffle turned to a fat, syrup-sucking pancake, I’m writing the damn story. Just as you should make your story YOUR story.

So, let’s get with it and Write ON!