And now for a few harsh words about operating in the Networked Economy. The problem for most indies—particularly new ones—isn’t producing a book. Once you’ve gotten a full draft written, the rest is mechanics. Cover art is cheap. Editing is relatively cheap. Conversion from word processor to ebook, and even paper, is cheap. After you…
Tag: book marketing
Looking Back…Looking Forward
I started to write this post about my first Colorado Gold Conference, and I was struck by how much writing and publishing have changed since the early days of my career. Some things have definitely gotten easier. I printed out the manuscript of my first book on a word processor where you had to feed…
The Dreaded Blurb
My publisher has a policy where they won’t start the editing process until you’ve finished the art memo and a promotional worksheet for your book. The worksheet includes writing a blurb. In the old days (sigh) my editor or someone in the marketing department wrote my blurbs. I still had to come up with the…
Singing the Book Promotion Blues
With a new book coming out in June, I have had the pleasure—and the pain—of deciding what I need to do to get the word out. My decisions are similar to the ones anyone launching a book makes. Being realistic, there is only so much time and money, and never enough. There is also a limited…
Covers Matter…A Lot
All day long at my job at the library I watch people pick out books. Step one: the cover or the author’s name (if they’ve read them previously or heard something about them) catches their eye. Step two: they pick up the book and read the cover blurb to find out what the book is…