Tag Archives: Colleen Oakes

Why I Decided to Hire a PR Company as an Indie Author

By Colleen Oakes

Last night, at approximately 11pm, I decided that I would make some promo images for my upcoming novel, Queen of Hearts. I’m up late frequently these days, which is not very conducive for sleeping or for having a newborn. I’m up late doing weird things like promo images, because in this new, strange world of indie publishing, social media and promotion is key.

The fact that I’m staying up so late at night doing promotion was one of the reasons I decided, as an indie author, to hire a PR company.

Oakes_EllyA bit of history: I had an agent. My agent disappeared (literally!) and I was left behind in a huge publishing house. What I hated about having an agent (yes, I said it) was the long wait. I waited for a year while they messed around with Elly in Bloom and then at the end, nothing came of it. That was infuriating, and I swore then that my timetable would never again be based on anyone else’s whims. After all, that’s one of the great beauties of indie-publishing, and patience is not one of my virtues. As a control freak, I like and need this.

About six months ago, I was getting ready to launch Queen of Hearts. It has taken me two years to write this book, and that includes a huge chunk of time taken out to launch Elly in Bloom, the first book of my chick lit series. The book, FINALLY, was ready. It felt incredible to be done, to write “The End”. I am so ready for people to read it, to love it, to hate it. I know now that it will be a bit divisive and I can’t wait to see those arguments play out. I was overjoyed to be finished with this beautiful monster. But the idea of launching another book on my own was daunting because I am already sick of it…

Self-Promotion.

Let’s be honest: it’s exhausting! I worry about it constantly. Am I putting out too much? Too little? I don’t have a Tumblr – should I? I only have 250 Twitter followers. I should have more. Do I need two author FB pages, one for the Elly in Bloom series and one for Queen of Hearts? I only have twenty five Instagram followers – that’s pathetic! Do I blog enough? Do I need ANOTHER blog? Do I have enough reviews? How is my Amazon Author Central? My Goodreads author page? My Smashwords page? My LibraryThing page? All of these things have to be kept hip, relevant and recent. It’s overwhelming and intimidating and I worry that it’s annoying to those that know me.

It’s a constant stream, and at times I felt like I was drowning in my own words.

I explain it non-writer friends like this: Imagine that every single day, wherever you work, you had to petition to save your job. You had to remind your bosses of how great you are, every single day. You had to enlist co-workers to publicly state that you deserve your job. You have to email and tweet and stay totally relevant minute to minute, lest your company fires you, because you face that every afternoon. That’s what it’s like to be an indie-author right now. We are all fighting for the same spot, and social media is the key. You want to sell books so that you can write books. To sell books, you have to get readers to find your books. To unleash your creativity, you have to become a marketing expert.

The fact of the matter is that the indie pub revolution is here. It’s happening right now, and the market is flooded with indie-authors. You have to work three times as hard to get noticed, just to rise above the fray. Writing a good book is the first and most important step, but after that it’s all elbow grease and networking. Then, once you’ve risen above the fray, gotten the reviews, you have to maintain that. Blog. Tweet. Post. Facebook. Grow your followers. Make fans. Make friends. Sign books. Do blog tours. It’s a lot.

Please don’t misunderstand me – I am blessed to be able to do what I love to do every single day. My dream of becoming an author has come true and it’s everything I thought it would be.

But. But. I did not anticipate the level of PR and self-promotion that I would have to undertake, just to stay relevant and selling books. It has cut dramatically into my writing time, which is something that the writer cannot abide. I find myself often making choices like “PR today or writing?” Do I focus on what I’m writing NOW or do I spend the time promoting what I’ve already written? It’s always one baby that is left in the ocean, and that baby cannot be your writing.

And that’s why I have signed with a very cool PR company, Booksparks. They have taken the load off my chest, and put their resources on what’s most important, which was something I worried about. What promotions were worth it? Which ones were not? One of many obstacles facing indie authors is discoverability and getting your name out there. If you don’t have a huge publishing house churning out your name to potential readers, what do you do? How do you find people? How do people hear about your book? I’m hoping that the PR company is the answer, and that they will not only take the burden of PR off my back, but also because I want to see what my books can do with a little (big) push behind them. It was the perfect time to hire a PR company, because I will be launching THREE books this year. I’ll need help with that.

Hiring a PR company was like an intervention of sorts. A writing intervention.

Now I can get back to business, my business, the business of being creative.

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Colleen OakesColleen Oakes is the author of the best-selling novel Elly in Bloom, which debuted in September 2012. A die-hard Colorado native who really enjoys living in other places, she attended Concordia College in Bronxville, NY where she received her BA in Creative Writing. When not writing, Colleen enjoys swimming, traveling, and immersing herself in nerdy pop culture. She now lives with her husband and son in Denver. Colleen captures her thoughts about life (the good, bad, and awkward) pretty frequently over at her blog, The Ranunculus Adventures. Her first foray into epic fantasy, the first book of the much anticipated Queen of Hearts series, arrives this holiday season, with the sequel to Elly in Bloom not far behind. She is signed with Sparkpress Publishing.

For more information about Colleen and her books, visit her website and blog. She can also be found on Facebook, Twitter, and Pinterest.

Making the Long and Winding Road to Publication a Little Shorter with RMFW

by Mark Stevens, Rocky Mountain Fiction Writers President

As she accepted the Writer of the Year plaque at Colorado Gold, Linda Joffe Hull talked about living and writing for a decade in the “purgatory of almost” before finding a publisher for one of her books.

As she will tell you, it was a long and winding road.

But Linda credits a certain organization (its initials are Rocky Mountain Fiction Writers) for the final break-through. As she talked about the two books she has launched in the last 12 months, she talked about the relationships she developed by taking an active role in the group.

Our group.

Yeah, yeah, yeah—for the last few weeks it’s been all Colorado Gold this and Colorado Gold that. (See paragraph #1 above.) It was three days of good times for us fiction nerds.

But RMFW is so much more than Colorado Gold and, I dare say, the tremendous variety of other events on the calendar offer an even better chance to develop relationships and make new friends who might have that one key introduction to an agent, an editor, a publisher. The conference can be, you know, intimidating. Fun, sure, but pressure too.

I’m not saying the conference isn’t cool, but now it’s another 12 months away (Sept. 5—7, 2014).

In the meantime, there are plenty of other chances to dive in and make friends—and develop your network—in a more casual setting. (And, in some cases, free.)

Check it out:

  • Later this month, a free two-hour workshop titled “Diving In: Character and Motivation” by Courtney Koschel. Location: Arvada Public Library, downtown Arvada. Date and time: Saturday, Oct. 26 at 1p.m. Courtney is the senior acquisitions editor for Month9Books. Senior. Acquisitions. Editor. Enough said.
  • Also this month, the experienced Trai Cartwight is offering a dirt-cheap online course called “Building a Better Book” that will help you demystify the process of novel building. It’s all about asking—and answering—key structural questions at the heart of every well-executed novel. Trai has roots in Hollywood, among other places. Get to know Trai and it’s one degree of separation between you and Stephen Spielberg. Or something like that.
  • Next month, there’s a free two-hour workshop titled “World Building: Don’t Let the Dream Collapse.” Location and times are still being finalized, but the program will be given by Colleen Oakes, author of the best-selling Elly in Bloom.
  • Also online soon, Sharon Mignerey (a true RMFW legend—she helped start our group about 30 years ago) is running a dialog workshop called “Let Your Characters Do the Talking.”
  • Also next month, over at our Grand Junction home away from home, best-selling author and RMFW stalwart Jeanne Stein is leading a day-long workshop titled “A Publishing Primer.” The first 20 people who register have the chance to pitch to Angie Hoddapp with Nelson Literary Agency and/or receive a two-page critique and 10-minute meeting with Warren Hammond, author of the KOP science fiction series. (Warren also won the Colorado Book Award this year!)

Cool programs, great opportunities to improve your craft and, maybe give you a chance to get to know other writers, develop connections and work your way out of the “purgatory of almost.”
All the details are available at www.rmfw.org. You probably knew that.

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2013conference66Mark Stevens is the President of Rocky Mountain Fiction Writers and the author of the Western hunting guide Allison Coil mysteries Antler Dust and Buried by the Roan.

You can learn more about Mark and his novels at his website. He can also be found on Facebook and Twitter.