Matt Martz began his publishing career in 2004 and joined Crooked Lane Books / Quick Brown Fox & Company in 2014 after 8 years on the editorial staff at St. Martin’s Press and Minotaur Books. He publishes crime fiction ranging from traditional mysteries to high concept thrillers. The authors with whom he has worked include Los Angeles Times Book Prize finalist Kelli Stanley and Barry Award nominee Tim O’Mara.
Pat: Matt, thank you so much taking the time to answer a few questions for us prior to the Colorado Gold Conference. Hopefully these interviews will help conference attendees select the best agent or editor for their pitches or critique workshops (and persuade a lot of potential attendees to join us in September).
Will this be the first time you’ve attended Colorado Gold? What’s your favorite part of the conference experience?
Matt: Happy to. This will be my first time attending Colorado Gold, and I'm really looking forward to it. My favorite part of the conference experience is meeting with new authors and helping them both in terms of their writing as well as their understanding of the publishing industry, which can be a little less than intuitive at times. I also enjoy hearing ideas from other professionals. There are number of talented people out there, and getting their insights on the business can be invaluable.
Pat: Would you tell us all about Quick Brown Fox & Company? Is it a new venture? Is it part of St. Martin’s Press or a completely separate company? With no specific website presence, how does The Quick Brown Fox find great authors and crime novels?
Matt: Quick Brown Fox & Co. is a new venture. It is a publishing startup with a terrific marketing affiliation with Bookspan. Bookspan is the owner of the country’s premier book clubs, including Book-of-the-Month, Doubleday, Literary Guild, and, of course, Mystery Guild, among others. We have tremendous resources to help readers discover new authors and launch careers. The focus of our first imprint Crooked Lane Books will be on crime fiction. The titles we will publish range from high concept thrillers to traditional mysteries and domestic suspense. While our website is not up as I'm writing, it will be up by mid-July (2014). In fact, I'll be working on that this afternoon.
Pat: Please tell us a little about your background and what led you to join the world of publishing.
Matt: Whenever I'm asked how I came to a publishing career, I normally say that it was a combination of a misspent youth followed by an over-education in a field with questionable employment prospects. You’ll be amazed how well this summary covers most publishing professionals… or at least editors. My misspent youth was spent reading too many books, which led to a graduate program in creative writing. From there I took a job with Minotaur Books where I fell for crime fiction. The combination of top-notch writing and gripping plots made it the perfect home for me, not to mention plenty of readers.
Pat: What do you think of the whole concept of authors pitching to an agent or editor in ten minutes or less? Is there anything a writer can do during one of these sessions to make you more interested in seeing his work? Anything that’s an immediate turnoff?
Matt: The concept of trying to pitch a book in 10 minutes or less is hard, and it seems a little silly at this stage, but is important and necessary. In many ways, the publishing industry works like a game of telephone. The author tells the agent about a book. The agent passes the message onto the editor. The editor passes the message onto marketing, publicity, subrights, and sales who then pass it on to reviewers, bookstores, foreign publishers, and readers. Having a succinct and engaging message is very important.
When presenting a book, writers want to make sure that the editor understands why the book is worth reading, that writer is the right person to write the book, and the writer is the right person to present the book.
Less is more. Let the editors and agents know how you open the book, give them some idea whom the characters are, and give them a surprising twist or conflict. Stay away from running down the whole plot. And if you're fortunate enough to have an agent or editor ask to see more of your work, give them whatever they want and then get heck out of there. Don't sell past the close.
Pat: The conference schedule says you’ll be conducting one of the Agent/Editor Morning Critique Workshops. Many of our members have found their agent or publisher this way, so they’re very popular. What do you hope to see among the writing submissions (any particular sub-genre, a story line you’ve been hoping for, historical time period, or even a specific type of character)?
Matt: My focus is on crime fiction. That is a very broad genre, which is one of the main reasons why I love working in it. While I want to see terrific writing and a plot that moves, I also want to see manuscripts that fit into a recognizable subgenre. If a writer is working on a traditional, I want to see that charm, wit or puzzle on every page. If it's a thriller, I want a fast opening and a high concept worth thinking about. If it's a suspense novel, then I want to see that family under siege, and I want the book to tug on my heartstrings. More than anything else, I want to see writers who understand the genre they’re writing in and the readers that they’re trying to reach. Writers who can do that would find a very happy home with us.
Pat: How does a writer submit queries or partials to The Quick Brown Fox & Company? Are you open to unagented submissions from writers you haven’t met at conference?
Matt: Unfortunately, due to the quantity of submissions that we receive from agents, referred by writers we know, or manuscripts we solicit, we do not accept unsolicited manuscripts at this time. My advice is to find me during the conference and hit me with a pitch. That's what I’m there for, so please don't be shy.
Pat: Crime fiction covers a very broad range from cozy mystery to international thriller. What specific sub-genres do you prefer, both for personal reading and for potential publication?
Matt: My personal reading is broad, and I make a conscious effort to make sure that my tastes do not get in the way of what readers are looking for. Sometimes what an editor likes can blind them to what others like. We read a lot more books than the vast majority of the audience. For the most part, that’s a good thing but not always.
I may have answered this question to a certain extent a little earlier in this interview. I'm not interested in particular subgenre so much as I'm interested in writers who clearly understand the rules of their subgenre. Crime fiction has quite a few rules, which makes for some excellent writing. Authors who know how to give the readers the type of experience that they're looking for are authors who will have long careers.
Pat: You keep a very low profile online, Matt. As a consolation prize for doing a lot of research with no good results, would you reveal something about yourself that will make us laugh?
Matt: I wish I could, but it's against the rules of the witness protection program.
Pat: That works! I laughed.
Thanks again, Matt. We appreciate your participation in our Colorado Gold Interview Project. We’re looking forward to meeting you in September.