Tag Archives: promotion

If a Blog Falls in the Forest….

By Sunny Frazier

Sunny FrazierJulie Luek asked me over here to discuss blog interaction. First, let me say, I’m honored. I entered the Colorado Gold contest early in my career and the changes suggested definitely got me a contract. This is a terrific group.

I do my homework. I’ve scrolled through some recent blogs on your site. Good stuff. So, where are the comments? One here, two there. And, the same responders showing up. What gives?

Then I found Aaron Michel Ritchey’s “Why I Have Failed To Write a Word In 2014.” I don’t know this guy, why should I care? But, the title has grabbed me. His first line: “I am the problem.” No writer admits to that. They blame writers block or a full-time job.

I have to keep reading. His clipped style and use of the word “suck” amuses me. I have no idea what “Lama sabachthani” means. I don’t care. He’s hooked me with the first sentence. Isn’t that what we’re told to do in our novels?

His piece got 21 comments. I read all of those as well. I want to find out more about this man and, if his books are as good as this post, I want to buy them. I’ll even become the stalker he craves.

Aaron started with a headline that stood out. I’m from the school of journalism; it all starts with the headline. Next, he made it personal. He’s not lecturing me, he’s opening up. With loose language and a bit of irreverence, I know I’m in for a good time with this guy.

Frazier_FoolsI use the same tactics as Aaron, but I go a bit further. I created a Posse, a group of aspiring writers. I send them interesting posts and train them to reply. It’s a chance for them to expand their contacts in the writing world, to find out who’s who. It also allows them to give an opinion and perhaps mention their own WIP. They’re trained to announce posts they’ve written. Blogging doesn’t do a bit of good if nobody is aware of its existence. .

Everyone should have a Posse. It starts with friends and contacts in your circle. All that networking you’ve been taught to do? This is where it comes in handy. Get out the business cards you’ve collected and include them in your group. Don’t be shy, but don’t SPAM everyone you know. Figure out who will enjoy the experience you are about to give them.

Please don’t waste their time. If you’re only blogging to fill up space or fulfill a commitment, remember all of us are busy people. Every time I write a blog, I ask myself “Would I stop and read this?” Be sure the reader comes away a bit more aware or given a different slant on the topic.

Frazier_Angels FearDon’t make a blog all about selling. It’s promotion, yes, but readers are trained to smell the hard-sell from a mile away. You have to be slicker than that. Let your word usage do the selling for you. A blog should be an audition for your novel. If readers love the way you write, they expect more of the same in a book.

To pull people to your blog don’t say, “I wrote a nice blog. Please stop by and read it if you have a moment.” Here’s the announcement I posted today titled “Yes, I Dipped My Toes In Those Muddy Waters.” My email said “Literary fiction vs genre–sounds boring, right? Do we REALLY need to hash out this one again? Those of you who know me know I’m going to have the last word, and you can count on it being irreverent.”

My followers know I’m again thumbing my nose at the status quo and we’re cyber-nudging each other, snickering to see if I can get away with it. Toes will be stepped on but I get invited back because I do something all site owners are looking for: I attract readers. The numbers go up. People are plugging into their websites and will hopefully sign on for more.

Finally, my last tip to create fans: I personally contact people who reply to my posts to thank them. Not just in the reply space. Nope, I’m going to Google you to see who you are, what you’ve written and let you know I appreciate the time you took to read my words. I will even Facebook you with a request for friendship. And, I will notify you the next time you want to have some fun with me over at another blog. You’re important. You make this all work.

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Sunny Frazier trained as a journalist and wrote for a city newspaper, military and law enforcement publications. After working 17 years with the Fresno Sheriff’s Department, 11 spent as Girl Friday with an undercover narcotics team, it dawned on her that mystery writing was her real calling. Both Fools Rush In and Where Angels Fear are based on real cases as well as astrology, a habit Frazier has developed over the past 42 years. To see her in her WAVE uniform and learn more, go to her website.