Authors often forget that professional writing is a two-pronged calling.
First and foremost, writers write. It's what defines us, and we do it whether or not we write for publication or for pleasure (or, as happens in many cases, both). There’s nothing wrong with writing as an avocation instead of a career – and some writers make a business decision to self-publish (or even NOT publish) their work and never worry about sales or the business side of publishing.
That is a legitimate choice.
But for authors who intend to make writing a career, publication is a business, and sales do count, and to make those sales you must start with a salable product. In publishing, as in any other business, quality is not the place to compromise. Quality works sell better, and are more engaging to read, than unpolished or hurried ones.
As the old adage says, “you never have a second chance to make a first impression.” This goes for authors too. Whether you’re querying agents, approaching a publisher, self-publishing, or marketing your work to readers, professional authors have a business obligation (as well as a personal one) to produce the best work possible.
As an author, you have a story to tell, but a working writer never forgets that a story is also a product, and high-quality goods sell better than shoddy ones.
From a business perspective, an author must plan enough writing time to write, edit and polish each work before the due date or release. Rushed works never please as well as careful, well-developed stories.
As an author, you need to learn how long it takes you to write, revise, edit and polish a work for publication--not "what the market wants," but what you can reasonably do. Your speed might not be the same as anyone else's--and that's okay.
Your time to produce a manuscript will likely decrease with time and experience, but learning how long it takes you to write and polish a publishable manuscript is a fundamental part of every author's early business plan. You’ll need to know in order to set and stick to your publishing schedule – regardless of the publishing path you choose.
Don’t panic if you can't finish a novel as fast as someone else, or if it takes you more than a year from start to finish. If you want to write faster, or more consistently, try setting a schedule and deadlines--even if they're entirely self-imposed. Vary the pace and find your comfort zone. (Also: be open to change – few writers keep the same pace throughout their careers.)
Knowing your pace helps you plan and schedule releases and publishing contracts – regardless of publishing path. It also helps you plan for future projects. Can you handle more than one series at a time? Some authors can, but some cannot--and their results don't matter...what matters is how it works for you. It's not a race, and your writing career cannot--and should not--be defined by someone else's process.
Many authors enter the business with little awareness that writing pace controls many other decisions. Finding your pace means finding the time you need to deliver a polished, professional work that readers will love. Quality wins out over speed every time.
Take some time this week to examine your pace. Try making a schedule. See what works, and discover what doesn't. Challenge yourself, but respect your creative process, too.
Do you know how long it takes you to produce a finished manuscript? Have you gotten faster as the years go by?