By Pamela Nowak
I am past my second year of using (or, uh, having) social media and stepping back to take a look at my progress (er…learning curve).
I’ve had a website since I signed my first book contract, roughly eight years. It was updated as I added more books but I never really did much else with it. I finally took an online class on blogging and converted my website to WordPress. It took me awhile to do so but the online tips helped and I created a website I could maintain myself instead of paying someone else, one with a blog page!
The trouble was, even though I had a blog page, I wasn’t using it. I had a list of topics I developed during the online class but I wasn’t using the list. Life was busy enough! My page sat there, static.
I created a Facebook page and a Twitter account shortly thereafter. Being a private person, I didn’t post often, usually just news about my upcoming book release. I learned, from a RMFW conference workshop that year, that social media does not work well that way. No one wants a constant sales pitch. No wonder I lost a few friends. Sigh.
So I started changing what I was doing. It was slow going, at first…finding things to say that were personal but didn’t make me feel bare or ridiculous. I started with updates on my knee replacement progress and notes about my pets. It got easier.
During the past year, I’ve found that middle ground, posting occasional tidbits about myself while avoiding oversharing personal information. I share posts about things I care about or that reflect me or that I find entertaining. I now devote time each day to Facebook, choosing to do so during evening hours, after my work time. A new phone with a Facebook app allows me to do this anywhere. You can get a lot done during commercials!
Because I dislike conflict, I don’t share controversial posts and stay away from politics and religion. According to the class I took, I am supposed to let my views shine through but I choose not to set up argumentative situations because I realize I have lots of friends who don’t agree on things. I like and comment on others’ posts. And, I share good news about fellow writers. Every now and then, I share something about my books but I try to keep those posts to a minimum now.
I have reached out to establish relationships with other authors in my genre and network via Facebook. I’ve extended my network of friends. What I don’t like is dealing with “friend requests” that appear to come from someone who knows a mutual friend only to discover later that it is someone creepy (sometimes really creepy).
Recently, I discovered how to use Facebook and my blog page together to avoid that daunting “my blog is due” feeling. I post small factoids on Facebook (the only Facebook activity I do at my work desk) and then combine a week’s worth of posts on the same topic into a blog post. Easy-peasy. I still don’t have a blog following but, then, I haven’t yet started pushing my blog on group pages or following others’ blogs.
Twitter…well, that’s another story and I guess I’ll get there eventually. Maybe. The length limit on tweets makes it more superficial to me and less a priority on my time.
Do I have a long way to go before I am effectively driving any sales with my social media? Absolutely. But for now, I’m learning and I’m applying things I’ve learned. Yep, I’m making progress.