A few weeks ago I wrote a post on the budgeted cost for my next project, which happens to be a self-published project. I also have an upcoming book release, The Assassin’s Kiss, coming out on August 15, 2016, from a traditional publisher, a smaller one. Trust me when I say, a big five release would carry a bigger budget since I’d likely have an advance to work with rather than my own pathetic lottery winnings and the spare change from under my couch.
I also found a stash of sharpened doggie bones. I suspect my pups are plotting against me.
Anyway, here’s a look at my budget for The Assassin’s Kiss. This budget doesn’t have to be yours. Pick the line items you are interested in and ignore the rest. Also, feel free to add some. I’d love to have your feedback on what you plan, whether it’s new things or subtracting some of mine. The more we share, the better for all of us. Especially when talking money. I had no clue what I was getting into when I started. Who knew I'd need a full-time job to afford my full-time job?
|Print Copies||$10.00 (estimate, likely less)||per book||50||$500.00||Buy from publisher after contracted copies (return on investment after selling at book launch/consignment)|
|Book launch||$250||Food, drink, venue||$0||I’ve decided to forgo a physical book launch in favor of an online one. The only cost is my time.|
|Advertising (Banners)||$300||$300||Fresh Fiction/RT (I'm not sure I'll do this, but I'm looking to branch out)|
|Newsletter||$0||$0||Mailchimp free up to 2k|
|Conferences||$1,600||$1,600||Estimate 2 Cons, plus hotel and travel, more if not a speaker|
|Publicist||$2,000||$0||Use of in-house|
|BookBub||$365||free promo||$365||If accepted for 1st book in series|
|Swag/Business cards||$500||I like to use swag as a tool, but not general swag like postcards, but theme swag for an example I’ve done fortune cookies in the past with witty fortunes or teeth related items for my tooth fairy releases.|
|Meme/Digital Postcard Design||$100||$100||Do it myself. Price to purchase stock photos though.|
|Blog Tours||50||$0||Haven't found it worthwhile to hire tour companies. Set up own tour, smaller but targeted|
|Professional Marketer||$45||per hour||10||$450||Check into fivver for multiple sources|
|Other promo sites||$300||$300|
|TOTAL||$4,115||Depending on your financial picture, all of this can be done for much less. I choose to budget to my dreams and spend to my reality, however sad and bleak it might be….|
What did I leave out? How do you select your own release budget?
Since my self-publishing budget topped out about 5k, are you surprised to see nearly as much for traditional? My main point is this, neither publishing option is cheap, especially without an advance to cover the majority of expenses. There are upfront costs a business plan must consider.