Welcome back, everybody. Today we’ll talk about the care and feeding of your email list. But before we do that, let’s get something controversial out of the way. Blogging. Blogging became a really popular activity about fifteen years ago. In 2005 there were 50 million blogs on the internet. That number tripled by 2010. Clearly…
Author: Jason Evans
Trying to do Marketing all by Yourself Pt. 2
Welcome back to my three-part series on do-it-yourself book marketing. Today we do the heavy lifting of getting those emails. I want to be brutally honest with you, though. There are no shortcuts to getting a good email list. It may be slow. Before we begin, however, I want to talk about being of service…
Trying to do Marketing All by Yourself Pt. 1
Marketing. For many authors it’s a dirty word. When I go to RMFW events and I talked to aspiring authors I get the distinct impression that the real reason why so many people pitch to agents and chase a traditional contract is because they just don’t want to do the marketing. I have spoken with…
Yesterday’s Fiction for the Discerning Reader: Jason’s Top Five Picks
So I gather you are like me, cooped up in your house and wanting something to do. You’ve read all the books on your shelves and you don’t know what to read now. Well, here I am to the rescue with some timely choices! Originally I wanted to call this blog “Great historical fiction from…
Do it Yourself Book Marketing
Over twenty years ago when I was fresh out of college, the only job I could find was doing business-to-business telemarking. It was a tough job at first. Awkwardly trying to convince people to do a survey, getting hung up on constantly. It was the worst. Today I cherish those memories because it taught me…