While I’m pottering about in my writing shed, I frequently come across the myth of reviews. Generally it follows the form of “How do I get more reviews for my book?” This question is a symptom of the more pernicious problem – buying into the myth that reviews generate sales. It’s an understandable myth that’s been…
Author: Nathan Lowell
A Few Notes on Discoverability
Discoverability is one of those newish buzzwords that tries to describe the process by which a reader finds a book to read. The problem with the generally accepted view of discoverability is that the goal is not to have people discover a book. You can’t build a career on a book. As an author you…
The Best Day
One of the more common questions I hear is “What’s the best day to release a book?” Generally, the question comes from somebody who may have released a book or two and it sank without a burp. They think the reason it sank might be they launched in the wrong season or the wrong day…
Social Capital
A lot of attention gets paid to social media without really understanding a fundamental concept – social capital. In addition to all its other characteristics and traits, social media transactions depend on – for lack of a better term – a currency. You earn it as you give and pay it when you ask. This…
We Disrupt Your Regularly Scheduled Program
One of the things I keep hearing is that Amazon is disrupting the publishing business. That disruption is what allows independent authors like me to make a living in a field where – in the past – only a handful of superstars could quit their day jobs. I’ve been looking at this for a couple…