Marketing isn’t complicated or difficult. It needn’t be expensive in either time or money. A couple of years ago, I wrote a list of my ten rules of the road for fiction authors who are just getting started with sales and promotion. Some of you may have seen it before. It’s aimed at self-published authors…
Author: Nathan Lowell
Publish Or Perish
Once you have a final manuscript, ebook* layout and design is easy. Keep it simple. Use default fonts. The readers will use the fonts they want anyway. Don’t get tricky with putting the text on the page because readers will change the size, the flow, the color, everything. Those hours you spend putting together the…
Bootstrap Your Book
One of the biggest problems facing new self-publishers is the capital investment required. Almost all the advice on how much it costs to self-publish suggest that it takes thousands of dollars. It’s no wonder that new writers turn to the scammers who promise success for mere hundreds (plus the hidden up-sell once they’ve hooked the…
Schmooze Cruise
If there’s anything scarier than public speaking, it’s private speaking. Not the quiet conversations you have with friends but the prospect of being thrown into a room of strangers and having to get out with any shred of dignity intact. Some people have no trouble making new friends, but introverted and anti-social writers seem to…
In Defense Of The Prologue
Modern practice and my personal bias suggests that there is no defense for a prologue. The ancient Greeks used the prologue to tell a short story that explained the setting or relationship for the work that would follow. They considered the prologue a piece apart from the main narrative. Literally, “a speech before” the story…