By Cindi Myers As promised, today I’m going to talk about some promotional efforts I’ve made over the years that I felt were worth the time and money involved. Again, your mileage may vary. And one caution: the promotional landscape is changing rapidly. What worked for one author quickly becomes overdone and blasé and doesn’t…
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Got Plot? Got cover? Get reviews!
By Janet Lane E-books need public shows of affection You’ve written the perfect story, and you’ve led your book through a series of hoops – careful revisions, professional editing, a web site, a blog, and a beautiful new cover, complete with book descriptions for the on-line retailers. Now it’s time to get really brave, and…
The Basics of List Building
By Liesa Malik Lists are everywhere—the to-do list, the project task list, and most of all, the illusion of the golden contact list. Screech! Breaks! Illusion? That’s right. Many people believe that you can purchase, rent, or find on-line great contact lists for the asking. Unfortunately, in the years I’ve been in marketing, I’ve only…
Respect for the Law…and Copyright…Starts at Home
By Susan Spann In the digital age, it’s easy to break the law and call it “harmless.” For example: …Copying a photograph or an inspirational piece of art from someone else’s website. …Re-blogging a blog post without obtaining the author’s permission in advance. …Downloading pirated ebooks, songs, or videos off the Internet, because after all…those people make tons…
The Sane Writer: Social Media Containment
Every one of us is going to have bad days. We’re going to rant. People and pets are going to die. Jobs will be lost. Agents will turn out to be a bad idea, book contracts will go sour. Bad things will happen. Really good things will happen too, and some days it can start to seem like every writer in the world is luckier than you.