In publishing, “merchandising” refers to the right(s) to create, market, and sell products (merchandise) based on a book or its characters and settings. A good example is Bertie Botts’ Every-Flavor Beans, which appear in J.K. Rowling’s Harry Potter series and also on many convenience and candy store shelves. Since Rowling invented the candy in her…
Category: Blog
Engaging Your Newsletter – Subscriber Quality Matters by Stephanie Reisner
We all know that building a newsletter email list is an essential part of an author’s marketing toolbox. Your list provides one thing your social media doesn’t. A direct line to your readers. See, Facebook and Twitter, they purposefully don’t show your posts to all of your page or feed subscribers. So unless your readers…
Tracker the Cat
I don’t recognize myself in the mirror this morning; not a complete oddity. But what in the world caused the short, fresh scratches scattered on three-quarters of my face? Looks like teeth marks on my nose too—little teeth. But what’s really throwing me off is my… Do you know what a beehive hairdo looks like?…
Honoring Alice Kober – Our 2017 Honored Guiding Member
Each year around the Colorado Gold Conference, Rocky Mountain Fiction Writers recognizes members who have significantly contributed to the success of our organization over the years. These individuals are honored for their talent and abilities, as well as the leadership they’ve shown. It is my distinct pleasure to share with you this year’s honoree. Please join…
The Launch
Few subjects quicken the blood like releasing a new book. Between the fear that this one is going to stink and the hope that maybe this one is going to be The One, the emotional roller-coaster of launch has few equals in the life of any author. A lot has changed in launch strategies over…