The Rocky Mountain Fiction Writer’s mailer titled It’s a Book! is produced by volunteer Janet Fogg with back-up by Laura Reeve. This promotional document circulates four times a year and is a benefit for RMFW PAA members, per RMFW Board directives.
Note: If you are published (indie, traditional, or hybrid) and not yet a member of RMFW’s Professional Authors Alliance, please reach out to our liaison at paa@rmfw.org to join before submitting this form (link to form at the bottom).
The mailer’s purpose is to cost-effectively promote publications by RMFW authors to booksellers and library personnel in the Rocky Mountain area. Our mailing list covers the Rocky Mountain states and extends into North Dakota, Texas, and Nevada. If you run across bookstores or libraries that would like to receive this mailer, please email their postal address to mailer@rmfw.org.
ESTIMATED CIRCULATION
Our mailing list is currently around 330 addresses. Of these, approximately 85% are booksellers and the remaining are library personnel.
Please look for the mailer on RMFW’s PAA Facebook page. This doesn’t mean we won’t try a different way to share the mailer to RMFW members in the future, but keep in mind the primary focus of the mailer is to inform booksellers and librarians.
SUBMISSION DEADLINES
The “Submission Deadline” is the last day of each quarter, for the next issue. Unless otherwise indicated by you, your promotion will begin in the next available quarterly issue after receiving your information and payment and will run in two consecutive issues. Your purchase of a $40.00 promotion in the mailer (which is subsidized by RMFW) will provide booksellers and librarians with a description of your book (a 75-word “blurb”) accompanied by publication information to make ordering easy for them.
INSERTS AND SPECIFICATIONS
Two additional promo pieces can be inserted into each mailing. Examples are rack cards, bookmarks, or flyers. They do not have to be requested in conjunction with a regular blurb, though authors requesting a blurb and insert will have priority over insert-only requests.
- The cost for a one-time insert is $35.00.
- Inserts are included on a first-come first-served basis.
- Inserts must be professionally printed with a matte or shiny coating.
- Inserts must be printed on 25-pound paper or less.
- Items must fit into a #10 business envelope.
- All inserts must be the same size and weight. In other words, don’t mix bookmarks of different sizes, or postcards with bookmarks. Each piece must weigh exactly the same for USPS bulk mailing.
- If any insert results in additional postage costs, additional cutting, or any other handling charges, those charges will be paid by the author.
- The author is responsible for shipping 340 copies of their insert to the printer by the deadline date specified for that mailer issue.
- Inserts should be mailed to:
Attn: Kathy
RMFW Mailer Inserts
Tri-Lakes Printing
15706 Jackson Creek Pkwy #120
Monument, CO 80132
SUBMISSION PROCESS
If you are interested in including an announcement of your book in the mailer, please complete the form via the link at the bottom of this page.
Keep in mind, this is a black-and-white mailer. The .jpg you provide of your cover will be converted to a 3D black-and-white image. Please proof your info! We generate the text for the mailer directly from your submission!
Payment for your promo is by check. Please ensure the check amount includes the basic mailer cost of $40.00, as well as an additional $35.00 if you reserve an insert slot. Please make your check payable to Rocky Mountain Fiction Writers and mail to:
RMFW
PO Box 711
Montrose, CO 81402