Marketing. For many authors it’s a dirty word. When I go to RMFW events and talk to aspiring authors, I get the distinct impression that the real reason so many people pitch to agents and chase a traditional contract is because they just don’t want to do the marketing. They want to be pretty writer…
Tag: author platform
Platform Building At MPIBA
Jane Friedman, former publisher of Writer’s Digest and current columnist for Publishers Weekly defines author platform in her wonderfully succinct way, as “an ability to sell books because of who you are or who you can reach.” For many of us, the definition above may feel as if we’re in this platform building project all…
Decisions, Decisions—Formatting My Ebook
I’ve been in the process of moving from Colorado to Illinois, which is very time- and energy-consuming, so I haven’t spent much time on the next stages of getting my book ready to submit. However, I’ve been thinking a lot about what I need to do for the next step and ways to give the…
Beyond the Page: Your Writing Career
By Liesa Malik As a marketing professional, I’m always looking for the next great thing to grab attention and make my clients’ products or services successful. I watch for ways to build awareness and markets of buyers, vendors, and supporters, and believe that these efforts lead to financial success. That success often doesn’t come in…