During the 2019 Colorado Gold Conference in September, I am facilitating a four-hour intensive look into as many aspects of fiction book marketing as I can fit into the “short” time frame. Since I joined RMFW just two summers ago, I have sat at the feet of some of the most amazing and prolific authors…
Tag: marketing
My Takeaways from the 2019 RMFW Annual Event
Writers really want to talk to people. We had a ton of people sign up for one-on-ones, including pitches, first pages, query letters, and synopses, as well as just talking shop. Those writers realized getting another set of eyes—especially experienced, professional ones—on their work can only benefit them. (Oh, and by the way, those professionals…
The Death of the Mass Market Paperback
I read Publisher’s Weekly every week as part of my job. There’s always a little graph showing the ups and downs of book sales. Sometimes there is good news and overall sales are up. Sometimes sales are down. But almost every week there’s one figure that constantly declines, and it’s been doing so for years….
Choice Overload
Is your email inbox swollen with “helpful” newsletters and videos? You know the ones, presented by the “Successful Writers” who have found “The Secret” to become (fill-in-the-blank) best-selling authors and astound millions with their novels. Each helpful newsletter or video encourages you to launch a new marketing project (often closely associated with the service the…
Books don’t sell themselves–or do they?
No, they don’t. They really, really don’t. I hear writers say all the time how great their book is, and yet, no one seems to be buying it. And they can’t figure out why? As a writer, no matter where you are in your journey, it’s important to remember that like most consumer products, your…