No, they don’t. They really, really don’t. I hear writers say all the time how great their book is, and yet, no one seems to be buying it. And they can’t figure out why? As a writer, no matter where you are in your journey, it’s important to remember that like most consumer products, your…
Tag: marketing
Reformation
No, not that one. But they’re related. Part of my semi-regular practice as a professional is a periodic marketing scan. I try to remember to do it at least once a year, but I sometimes forget. I tend to discount changes that challenge my assumptions, until I get clubbed upside the head with a clue-by-four….
Return on Investment
Event: A four-hour slot to sell books at Off the Beaten Path bookstore in downtown Steamboat Springs. Date: Friday, February 15. Time: 4 to 8 p.m. Expenses: Seven hours of driving (354 miles round-trip, including the return home through a major snowstorm via Wolcott and Interstate 70). $79 for a room at the Travelodge in…
Rocky Mountain Writer #160
Terri Benson: The Book in a Day Education Event You’re not going to want to miss the RMFW day-long education event coming up in April in downtown Golden, Colorado. But in case you’re on the fence we have Terri Benson this time on the podcast to answer questions and explain how it’s going to work….
The Great Debate: Why I Chose to Self-Publish
Okay, people, I am throwing down the gauntlet. After hobnobbing with some incredible authors for the last few years, I have decided to self-publish my manuscripts. For me, this was a hard decision based on a year-long conversation with a friend of mine. See, when I first started to explore what it meant to be…